Jalen Brunson says he has nothing but love for New York Knicks fans.
The Knicks point guard has enjoyed the fan support he has received through the ups and downs of playing in the Big Apple over the past couple of years. The former Villanova star has been lighting up the league of late, leading the Knicks to a 14-2 record in January and giving those fans hope that New York could be in contention for the franchise’s first NBA title since 1973.
In the meantime, he’s growing his sponsorship portfolio off the court. Brunson recently partnered with Catalina Crunch to produce his own limited-edition cereal. The nutrition-focused cereal brand joins a long list of Brunson sponsors, including Oura Ring, Bose, Delta and Dunkin’ Donuts.
Brunson joined Business Beyond the Game to discuss his approach to brand partnerships, the benefits of playing in the nation’s biggest media market and his potential investment in Knicks parent company, MSG Sports.
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