Digital marketing and e-commerce for online retailers

We've got marketing tools and training to support you in optimizing your e-commerce marketing strategy

Digital Transformation within the e-commerce and retail sectors has been accelerated by COVID-19 - many more people are making purchase decisions online, and as a result, competing online is harder than ever.
You need to be visible to your existing and future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy.
This means that it is vital for online retailers to identify and optimize their most successful digital customer journeys.

Our research has found that 47% of organizations don't have a defined digital marketing strategy, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren't delivering the best results or ROI, while also failing to implement checks for compliance.
It can also mean that your activity isn't integrated, with each channel working in a silo. This can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel.
Ultimately, if you're selling online, you need a digital marketing strategy in place, or you will lose customers to competitors who do have one.
See our 10 reasons why you need a digital marketing strategy for more help with getting buy-in for digital marketing.

You can find out more about the RACE framework and other useful models and tips for marketing strategy in our free marketing advice blog.
Or, download our free digital marketing plan template to create a simple marketing plan structure based on our RACE funnel.

E-commerce, or electronic commerce, is a marketing definition given specifically to commercial transactions (of goods or services) that take place online.
This could be an online trader, a bricks-and-mortar business owner with an e-commerce website, or multi-corporations that sell online.
E-commerce, from the customer's point of view, means they can buy from the comfort (and, this year, safety), of their own home.
In the era of e-commerce marketing optimization, retailers are rapidly scanning the marketplace to outpace their competitors. That's why we recommend taking a strategic approach to ensure your e-commerce activity is efficient and effective, and safe-guarding your profits.