FREE WEBINAR: Preparing your 2025 Digital Marketing Strategy with RACE

Business-to-Business (B2B) Toolkit

Create and implement a brilliant B2B Digital Marketing Strategy

Learn how to use the power of digital media and technology to grow your business

B2B marketing has changed forever

Traditional promotional techniques will only get today’s B2B marketer so far.

When B2B buyers select a product or service, the top 3 information sources and buying behaviours are direct to a supplier website, using a search engine and consulting an industry specific intermediary like a B2B publisher or blog.

Of course, you could be missing a lot of potential business if you’re invisible in the search engines, don’t have an effective website for generating leads or aren’t using email marketing to convince prospects about why they need your products or services and integrate with your sales teams...

 

Marketing excellence diagram

Using our proven system is a surefire way to grow your profits quickly

Free membership icon

Start improving now with our Free Membership

Improve your knowledge of Business-to-Business (B2B) with our Free guide today

  • The guide covers the common marketing mistakes specific to B2B
  • The guide is highly actionable and practical, listing not just the mistake but what to do instead
  • The author, Jill Quick, is a highly respected and experienced marketer and marketing trainer

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 15+ free guides and templates to get you started
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of over a million marketers
Already a Free member? Login here
Free membership badge icon Free Membership is requiredFREE
Guide cover image

Create a winning Business-to-Business (B2B) strategy

Our comprehensive Business-to-Business (B2B) toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Many business-to-business (B2B) organisations are already successfully using digital marketing in specialist sectors like financial and professional services, IT and software, manufacturing, engineering or science.

Yet a lot of the advice on online marketing looks at the ‘sexy examples’ of consumer brands selling to younger audiences.

Even though many marketers work in B2B marketing, there is a limited amount of good quality, specific advice and best practice available to draw upon for the unique challenges and opportunities available from digital media and technology for B2B.

B2B is different from B2C. Discover the many cutting-edge B2B  examples and campaigns.

Check out our B2B Toolkit to help refine your digital strategy and get practical advice on how to increase demand generation and convert interest to leads and sales using the power of marketing automation.

Opportunity Stratgey & Action diagram

Armed with our Business-to-Business (B2B) Toolkit, the world's top marketers use our unique approach to develop winning Business-to-Business (B2B) strategies.

How do I get the Business-to-Business (B2B) Toolkit?

You need to be a Professional member to get full access to this toolkit but we offer a free sample to get you started.

Already a Professional member? Login here

...or take a look at what's included in this Toolkit

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Professional membership
Smart insights logo
CLOSE