Posts by Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts – …..
Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest …..
Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That’s why we recommend …..
A strategic digital marketing model of technology acceptance for those looking to bring about digital transformation The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred …..
‘Strategic marketing beyond a single campaign metric’: Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as ‘brand awareness’ can get a bad press as a marketing KPI. It’s easy to see why, after …..
Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in relation to the breadth of audience targeted and the …..
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..
How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing …..
Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the ‘new’ marketing- a catch-all term for the kind …..
Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call …..
