Posts by Mark Brownlow
Mark Brownlow is a former email copywriter and publisher of the retired Email Marketing Reports site. He now works as a lecturer and writer. Connect with him via Lost Opinions.
When writing content for your website, blog, or newsletter, should you aim for brevity or go in-depth? I’d dump Q and maybe J. Because if attention spans continue shrinking, we’ll need to cut down the alphabet to make words shorter …..
Make sure you remember your target audience aren’t always like you. Write emails for them, not you. I collect first names on my newsletter sign-up form, but I never use them. [Cue embarrassed silence and nervous shuffling among the experts out …..
Write better copy to get better results I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? …..
Exclusive excerpts from Chad White’s new book You don’t have to be…ahem…nearing 50 to struggle to keep up with all the changes in digital marketing. (In fact, life becomes a lot more relaxed once you accept you can’t.) It’s why guidelines, …..
Don’t forget the bigger picture When writing emails, we do like to “optimise” each individual element of the message. Which is a good thing, provided that optimisation takes account of how those elements interact with each other. If it doesn’t, you end …..
SmartInsights tool review: Touchstone Rumour has it that the next Indiana Jones film will see our favourite archeologist searching for the greatest undiscovered treasure of modern times: the perfect subject line. In the meantime, we’re left looking for guidance on …..
New survey reveals email marketing top for ROI, but still much potential for improvement Shocking news in the latest Econsultancy/Adestra Email Marketing Industry Census: 68% of respondents rated email’s ROI as excellent or good (the top result). OK, not a shock. …..
Practical ideas to test in the often neglected preheader The small kid with glasses that gets picked last for the football team? That was me. And that’s the email preheader, too… At least that’s what it often feels like: it’s …..
4 quick tips for shorter, successful social updates My dream is to open a clothing store for online marketers. So content marketers can wear t-shirts with the slogan “I repurposed this from a blog post”. And copywriters will proudly declare “I …..
A little fun to end the year If Santa was an email marketer… 1. He’d be the only one who could claim “open rate” is a meaningful metric. 2. He wouldn’t have to worry about people complaining they get “too …..
