Thomas Haynes, Author at Smart Insights

Posts by Thomas Haynes

Thanks to Thomas for sharing his advice and opinion in this post. Thomas Haynes is a digital marketer with 15 years’ experience. He is currently Head of Digital at Optix Solutions, a Digital Marketing agency in Exeter, Devon. You can find out more about Thomas on his website.

By Thomas Haynes 15 Oct 2023

Define effective digital marketing KPIs to achieve your goals

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

Defining goals and KPIs

Essential