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    Social Media Use

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    pangilinanangelie29

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    Social Media Use

    Uploaded by

    pangilinanangelie29
    4 views11 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views11 pages

    Social Media Use

    Uploaded by

    pangilinanangelie29

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Social Media Use

    Social media is a computer-based


    technology that facilitates the sharing of
    ideas, thoughts, and information through
    the building of virtual networks and
    communities. By design, social media is
    Internet-based and gives users quick
    electronic communication of content
    Understanding Social Media

    Social media originated as a way


    to interact with friends and
    family but was later adopted by
    businesses that wanted to take
    advantage of a popular new
    communication method to reach
    out to customers.
    Examples of Social Media
    1. Facebook (2.74 billion users)
    2. YouTube (2.29 billion users)
    3. WhatsApp (2 billion users)
    4. Facebook Messenger (1.3 billion users)
    5. Instagram (1.22 billion users)
    6. Whatsapp (1.21 billion users)
    7. TikTok (689 million users)
    8. QQ (617 million users)
    9. Douyin (600 million users)
    10.Sino Weibo (511 million users)
    6 Types of Social Media
    1. Social Networks:
    Examples: Facebook, LinkedIn
    2. Bookmarking Sites:
    Examples: Pinterest, Flipboard, Diggs
    3. Social news:
    Examples: Digg
    4. Media Sharing:
    Examples: Pinterest, YouTube, Vimeo
    5. Microblogging:
    Examples: Twitter, Facebook
    6. Blog comments and forums
    What Is Social Media Marketing?
    Social media marketing is the use of social
    networks in order to market a company's
    products, such as through Facebook or
    Instagram ads, using influencers, or
    otherwise building a presence online to
    engage with customers.
    6. Mobile Devices
    In the computer world, the term mobile
    device refers to any electronic device that
    be easily moved from one location to
    another.Over time, this category has
    expanded to include cell phones, laptops,
    smartphones, smartwatches, and other
    portable devices. One of the most common
    mobile devices today: the tablet computer.
    Mobile Device History
    Laptops became one of the first
    mobile computing devices by
    eliminating the wires between the
    computer and its peripherals, then
    integrating them into one unit. The
    first laptop, or portable computer,
    was the IBM 5100, released in
    September 1975.
    What is a mobile user?
    A mobile user is most often used
    to describe a person who is
    visiting a website from a mobile
    device such as a smartphone or
    tablet. However, can also describe
    any user who uses a computer or
    the Internet on any device that is
    mobile (e.g., laptop)
    7. Digital Traits
    Digital leadership is the strategic use
    of a company’s’ digital assets to
    achieve business goals. This can be
    dealt with both organizationally and
    at an individual level. Looking at it
    from an individual level, this is often
    carried out by those responsible for
    overseeing the digital assets.
    Benefits of this Digital
    Leadership
    1. It builds a digital culture
    2. Makes employees more
    productive
    3. Improves customer
    satisfaction
    4. Increases revenue

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