PRINCIPLE OF

SPEECH
WRITING
PRESENTED BY:
PRINCE BERNARD G. GOMEZ
ANDREA J. DE VERA
SPEECH WRITING

Speech writing is the art of using

proper grammar and expression to
convey a thought or message to a
reader. Speech writing isn't all that
distinct from other types of
narrative writing.
COMPONENTS
OF
SPEECH
WRITING
Audience analysis

Entails looking into the profile of your target

audience. This is done so you can tailor fit your
speech content and delivery to your audience,
the profile includes the following information.
● Demography (age range, male-female ratio, educational
background, nationality, economic status)
● Situation (time, venue, occasion, and size)
● Psychology (values, beliefs, attitudes, preferences, cultural
and racial ideologies)
The purpose for writing and
delivering the speech can be
classified into three.
●To inform
●To entertain
●To persuade
TO INFORM
- An informative speech provides the
audience with a clear understanding of the
concept or idea presented by the speaker.
EXAMPLE: "The Earth is a planet that orbits the Sun. It
is the third planet from the Sun and the only known
planet to harbor life. The Earth is made up of different
layers, including a solid inner core, a liquid outer core,
a mantle, and a crust."
TO ENTERTAIN
- An entertainment speech provides the
audience with amusement.

EXAMPLE: "Once upon a time, in a land far away, lived

a princess who longed to be a knight. Tired of the
gilded cage of her castle, she dreamt of adventure. So,
she donned armor, grabbed a sword, and set off on a
journey to prove her valor."
TO PERSUADE
- A persuasive speech provides the audience
with well-argued ideas that can influence
their own beliefs and decisions.
EXAMPLE: "Eating a balanced diet rich in fruits, vegetables, and
whole grains is essential for maintaining good health. Studies have
shown that a healthy diet can reduce the risk of chronic diseases
such as heart disease, stroke, and type 2 diabetes. By making
small changes to your diet, you can significantly improve your
overall well-being."
The topic is your focal point of your
speech, which can be determined once
you have decided on your purpose. If you
are free to decide on a topic, choose one
that re ally interests you. There are a
variety of strategies used in selecting a
topic, such as using your personal
experiences, discussing with your family
members or friends, free writing, listing.
asking questions, or semantic webbing.
Narrowing down a topic means making
your main idea more specific and
focused. The strategies in selecting a
topic can also be used when you narrow
down a topic. In the example below,
"Defining and developing effective money
management skills of Grade 11 students"
is the specific topic out of a general one,
which is "Effective money management.’’
Data gathering is the stage where you collect ideas,
information, sources, and references relevant or
related to your specific topic. This can be done by
visiting the library, browsing the web, observing a
certain phenomenon or event related to your topic, or
conducting an interview or Survey. The data that you
will gather will be very useful in making your speech
informative, entertaining, or persuasive.
Writing patterns, in general. are structures
that will help you organize the ideas related to
your topic. Examples are biographical,
categorical/topical, causal, chronological,
comparison/contrast. problem-solution, and
spatial.
 An outline is a hierarchical list that shows the relationship at
your ideas, Experts in public speaking state that once your
outline is ready, two-thirds of your speech writing is finished. A
Food outline helps you see that all the ideas are in line with your
main idea or message, The elements of an outline include
introduction, body, and conclusion. Write your out line based on
how you want your ideas to develop, Below are some of the
suggested formats.
TABLE FORMAT
LIST FORMAT
The introduction is the foundation of your speech. Here, your
primary goal is to get the attention of your audience and present
the subject or main idea of your speech. Your first few words
should do so. The following are some strategies.

• Use a real-life experience and connect that experience to your subject.

• Use practical examples and explain their connection to your subject.
• Start with a familiar or strong quote and then explain what it means.
• Use facts or statistics and highlight their importance to your subject.
• Tell a personal story to illustrate your point.
The body of the speech provides
explanations. examples, or any details that
can help you deliver your purpose and
explain the main idea of your speech. One
major consideration in developing the body
of your speech is the focus or central idea.
The body of your speech should only have
one central idea.
The following are some strategies to highlight
your main idea.

• Present real-life or practical examples

• Show statistics
• Present comparisons Share ideas from the experts or
practitioners
The conclusion restates the main idea of your speech.
Furthermore, it provides a summary, emphasizes the message,
and calls for action. While the primary goal of the introduction is to
get the attention of your audience, the conclusion aims to leave
the audience with a memorable statement.

The following are some strategies.

• Begin your conclusion with a restatement of your message.

• Use positive examples, encouraging words, or memorable lines from songs or stories
familiar to your audience.
• Ask a question or series of questions that can make your audience reflect or ponder.
Editing/Revising your written speech involves
correcting errors in mechanics, such as grammar,
punctuation, capitalization, unity, coherence, and others.
Andrew Dlugan (2013), an award- winning public
speaker, lists six power principles for speech editing.
Edit for focus

“So, what’s the point? What’s the message of the speech?”

Ensure that everything you have written, from
introduction to conclusion, is related to your central
message.
Edit for clarity

“I don’t understand the message because the examples or

supporting details were confusing.”

Make all ideas in your speech clear by arranging them

in logical order (e.g., main idea then supporting details,
or supporting details first then main idea).
Edit for concision

“The speech was all over the placer the speaker kept talking
endlessly as if no one was listening to him/her.”

Keep your speech short, simple, and clear by

eliminating unrelated stories and sentences and by
using simple words.
Edit for continuity

“The speech was too difficult to follow; I was lost in the middle.”

Keep the flow of your presentation smooth by adding

transition words and phrases.
Edit for variety

“I didn’t enjoy the speech because it was boring.”

Add spice to your speech by shifting tone and style

from formal to conversational and vice-versa, moving
around the stage, or adding humor.
Edit for Impact and beauty

“There’s nothing really special about the speech.”

Make your speech memorable by using these

strategies: surprise the audience, use vivid descriptive
images, write well-crafted and memorable lines, and
use figures of speech.
Rehearsing gives you an opportunity to identify what works and
what does not work for you and for your target audience. Some
strategies include reading your speech aloud, recording for your
own analysis or for your peers or coaches to give feedback on
your delivery. The best thing to remember at this stage is
"Constant practice make perfect."
Some Guidelines in Speech Writing
1. Keep your words short and simple, Your speech is meant to be
heard by your audience, not read.
2. Avoid jargon, acronyms, or technical words because they can
confuse your audience.
3. Make your speech more personal. Use the personal pronoun ‘’I"
but take care not to overuse it. When you need to emphasize
collectiveness with your audience, use the personal pronoun
"we’’.
4. Use active verbs and contractions because they add to the
personal and conversational tone of your speech.
5. Be sensitive of your audience. Be very careful with your language,
jokes, and nonverbal cues.
6. Use metaphors and other figures of speech to effectively convey
your point.
THANK YOU!