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    Bovee Bct09 Basic 14

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    Prentice hall, 2008 Business Communication Today, 9e threeThree-Step Writing process Planning Analyze Situation Gather Information Select Medium Get Organized.

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    Bovee Bct09 Basic 14

    Uploaded by

    karthikrishna
    156 views20 pages
    Prentice hall, 2008 Business Communication Today, 9e threeThree-Step Writing process Planning Analyze Situation Gather Information Select Medium Get Organized.

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    Prentice hall, 2008 Business Communication Today, 9e threeThree-Step Writing process Planning Analyze Situation Gather Information Select Medium Get Organized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    156 views20 pages

    Bovee Bct09 Basic 14

    Uploaded by

    karthikrishna
    Prentice hall, 2008 Business Communication Today, 9e threeThree-Step Writing process Planning Analyze Situation Gather Information Select Medium Get Organized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 20

    Writing Reports and Proposals

    Prentice Hall, 2008

    Business Communication Today, 9e

    Chapter 14 - 1

    ThreeThree-Step Writing Process


    Planning
    Analyze Situation Gather Information Select Medium Get Organized
    Prentice Hall, 2008

    Writing

    Completing
    Revise Produce Proofread Distribute
    Chapter 14 - 2

    Adapt to the Audience

    Compose the Message

    Business Communication Today, 9e

    Audience Adaptation
    Learn Their Needs

    Build Relationships

    Control Style and Tone


    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 3

    Reports and Proposals


    The Introduction Body Sections Closing Section
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 4

    The Introduction
    Report Context Subject or Purpose

    Main Ideas
    Prentice Hall, 2008

    Overall Tone
    Chapter 14 - 5

    Business Communication Today, 9e

    The Body Sections


    Present Analyze Interpret Support
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 6

    The Closing Section


    Emphasize Main Points

    Summarize Benefits

    Reinforce Structure
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 7

    Drafting Report Content


    Accurate Complete

    Balanced

    Clear and Logical


    Business Communication Today, 9e

    Documented Properly
    Chapter 14 - 8

    Prentice Hall, 2008

    Report Introduction
    Authorization Scope Sources and Methods Limitations
    Prentice Hall, 2008

    Problem/Purpose Background Terms and Definitions Report Organization


    Chapter 14 - 9

    Business Communication Today, 9e

    The Report Body


    Explanations of problem/opportunity Facts, statistics, and trends Results of studies or investigations Discussion and analysis Advantages, disadvantages, costs, and benefits
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 10

    The Report Body


    Procedures or steps in a process Methods and approaches Criteria for evaluating options Conclusions and recommendations Supporting reasons for conclusions and recommendations
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 11

    The Report Closing


    Key-Item Summary Conclusions Recommendations Action Plans
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 12

    Drafting Proposal Content


    Attention Proposal
    Introduction

    Interest

    Solicited Proposal

    Body Closing

    Unsolicited Proposal

    Action
    Prentice Hall, 2008
    Business Communication Today, 9e

    Desire
    Chapter 14 - 13

    Strategies for Success


    Demonstrate Your Knowledge Research the Competition Adopt a You Attitude
    Prentice Hall, 2008

    Provide Concrete Examples Offer a Workable Proposal Present an Attractive Package


    Chapter 14 - 14

    Business Communication Today, 9e

    Proposal Introduction
    Problem or Opportunity Proposed Solution

    Scope of Delimitations
    Prentice Hall, 2008

    Organization
    Chapter 14 - 15

    Business Communication Today, 9e

    The Proposal Body


    Proposed Approach Work Plan

    Qualifications
    Prentice Hall, 2008

    Detailed Cost
    Chapter 14 - 16

    Business Communication Today, 9e

    The Proposal Closing


    Summarize Key Points Emphasize Benefits

    Restate Qualifications
    Prentice Hall, 2008

    Obtain Commitment
    Chapter 14 - 17

    Business Communication Today, 9e

    Drafting Online Content


    Build trust with intended audiences Adapt content for global audience Compose web-friendly content Use in a concise, skimmable format Include effective links
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 14 - 18

    Help Readers Find Their Way


    Headings and Links Transitional Devices Previews and Reviews

    Readability Frameworks Relationships


    Prentice Hall, 2008

    Words Sentences Paragraphs


    Business Communication Today, 9e

    Introductions Summaries Overviews


    Chapter 14 - 19

    Technology for Reports and Proposals


    Templates Linked Files

    Embedded Files Electronic Documents


    Prentice Hall, 2008

    Electronic Forms Multimedia Documents


    Chapter 14 - 20

    Business Communication Today, 9e

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