Business Model Canvas

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Business Model Introduction

According to you, what is a Business Model?

… and what is a Business Strategy?

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Business Model Introduction
• business models are….
“…at heart, stories — stories that explain how enterprises work. A good
business model answers […] age-old questions,
‘Who is the customer?
And what does the customer value?’
It also answers the fundamental questions every manager must ask:
How do we make money in this business?
What is the underlying economic logic that explains how we
can deliver value to customers at an appropriate cost?”
Joan Magretta
“…really a set of assumptions or hypotheses”
Alex Osterwalder

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Business Model Canvas
Organized way to lay out your assumptions about…
1. value proposition,
2. key resources,
3. key activities ,
4. customer relationships,
5. channels,
6. customer segments,
7. cost structures, and
8. revenue streams
…of your value chain

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Business Model Canvas

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Business Model Canvas
• Value Proposition
• WHAT is the DTF offering?
• What value does the DTF create?
• Products?
• Services?
• Other Value?

• What is the DTF value


proposition?

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Business Model Canvas
• Key Activities
• Activities that are necessary to
create the proposed value
(services & products)

• What has to be done to make the


DTF business work?

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Business Model Canvas

• Key Resources
• What resources does the DTF business rely on to create
the proposed value (services & products)?

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Business Model Canvas
• Key Partners
• Which partnerships are crucial for
the DTF Business´ success?
• Formal and informal

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Business Model Canvas
• Costs
• What costs are incured when creating the proposed
value?
• What costs are related to Key Activities, Key Resources,
Key Partnerships

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Business Model Canvas

• Customers
• Who are the DTF‘s customers?
• Customers that buy the DTF‘s
services and products

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Business Model Canvas

• Customer Relationships
• How does the DTF interact with
its customers?

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Business Model Canvas

• Channels
• How and where are the services / products delivered to
the customers?

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Business Model Canvas
• Revenue
• What revenue streams does the DTF business have when
creating the proposed value?
• What revenue comes in from different customers,
relationship sand channels?

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DTF Business Model Canvas
example

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What needs to be considered?
Implications for DTF Business Model

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What have we achieved today?

• Understanding of the Business Model and Business


Model Canvas
• Development of a DTF Business Model
• Discussion of aspects that need to be considered in
the DTF Business Model

• What else have we achieved or learnt? (voicing,


your comments)

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