Business Model Canvas
Business Model Canvas
Business Model Canvas
2
Business Model Introduction
• business models are….
“…at heart, stories — stories that explain how enterprises work. A good
business model answers […] age-old questions,
‘Who is the customer?
And what does the customer value?’
It also answers the fundamental questions every manager must ask:
How do we make money in this business?
What is the underlying economic logic that explains how we
can deliver value to customers at an appropriate cost?”
Joan Magretta
“…really a set of assumptions or hypotheses”
Alex Osterwalder
3
Business Model Canvas
Organized way to lay out your assumptions about…
1. value proposition,
2. key resources,
3. key activities ,
4. customer relationships,
5. channels,
6. customer segments,
7. cost structures, and
8. revenue streams
…of your value chain
4
Business Model Canvas
5
Business Model Canvas
• Value Proposition
• WHAT is the DTF offering?
• What value does the DTF create?
• Products?
• Services?
• Other Value?
6
Business Model Canvas
• Key Activities
• Activities that are necessary to
create the proposed value
(services & products)
7
Business Model Canvas
• Key Resources
• What resources does the DTF business rely on to create
the proposed value (services & products)?
8
Business Model Canvas
• Key Partners
• Which partnerships are crucial for
the DTF Business´ success?
• Formal and informal
9
Business Model Canvas
• Costs
• What costs are incured when creating the proposed
value?
• What costs are related to Key Activities, Key Resources,
Key Partnerships
10
Business Model Canvas
• Customers
• Who are the DTF‘s customers?
• Customers that buy the DTF‘s
services and products
11
Business Model Canvas
• Customer Relationships
• How does the DTF interact with
its customers?
12
Business Model Canvas
• Channels
• How and where are the services / products delivered to
the customers?
13
Business Model Canvas
• Revenue
• What revenue streams does the DTF business have when
creating the proposed value?
• What revenue comes in from different customers,
relationship sand channels?
14
DTF Business Model Canvas
example
15
What needs to be considered?
Implications for DTF Business Model
16
What have we achieved today?
17