WHAT IS YOUR BUSINESS????

ATOMY’S BUSINESS MODEL

 BUSINESS MODEL

 A business model is a company's plan for how it will generate

revenues and make a profit.
 It explains what products or services the business plans to
manufacture and market, and
 how it plans to do so, including what expenses it will incur.
 Network marketing,

also known as Multi-Level Marketing (MLM), is a business model where;

 independent contractors buy into a company and;
 earn a commission on the products they sell.
 The profession appeals to many people because they can be their own
boss, set their own hours, and;
 work towards their own success.
 It is a big commitment, but network marketing can be a very lucrative
career.
FRAUDULENT
BUSINESS
SCHEME/MODELS
 Pyramid Schemes

 Pyramid Schemes are, fraudulent schemes, disguised as

an MLM strategy. The difference between apyramid
scheme and a lawful MLM program is that there is no real
product that is sold in a pyramid scheme. Participants attempt
to make money solely by recruiting new participants into the
program.
A Ponzi scheme (/ˈpɒnzi/; also a Ponzi game)
is a form of fraud in which a purported
businessman lures investors and pays profits to
earlier investors using funds obtained from
newer investors.
 How
to Succeed in Netw
ork Marketing
 1. Finding the Right Company
 Investigate companies. Choosing the right company is key to your
success. Quick and easy internet searches can usually answer many of
the questions you may have. Do some research to determine which
company is best for you personally. Some questions you should ask
yourself when researching companies are:[1][2]How old is the company?
Is it well-established or is it just starting out?
 How are the company's sales? Are they rising or falling?
 What is the general reputation of the company? Reviews and blogs can
usually give you a good idea if the company is reputable or suspicious.
2. Look up CEO's and other company
leaders
 Keep the same things in mind as when you investigated
companies. Is the company leadership reputable and law-
abiding? If company leaders have been accused of
carrying out scams or have had legal trouble, you may
want to avoid this company.
3. Investigate the products or service the
company sells
 Since you'll be responsible for pitching and selling this product,
make sure it is reputable. Some MLM companies market
questionable or dangerous products, and you could face legal action
if you take part. You should keep the following in mind when
considering a product:[3]Is this product safe?
 Are the product's claims backed up by legitimate research?
 Would I use this product?
 Is this product priced fairly?
4. Question your recruiter
 When you've found a company you're interested in, you'll likely meet with a
recruiter or another representative. Be skeptical during the recruitment process.
Remember that your sponsor makes more money if you sign on, so he may not be
as open with you as he could be. Don't get distracted by promises of how much
money you'll make and really think about what you're about to do.[4]Ask direct
and specific questions. If you find the answer too vague, ask for clarification.
 Ask exactly what the company will expect of you- how much are you expected to
sell? How many people are you expected to recruit? Are you required to take part
in training programs?
5. Read your contract carefully.

 Don't sign anything right away. Take some time to read

over and understand the entire contract. You may even
want to consult a lawyer or accountant to make sure you're
getting a fair deal and that the company is legitimate.
6. Watch for red flags

 According to the Federal Trade Commission, some businesses

posing as MLM companies are actually illegal pyramid schemes.
Pyramid schemes scam recruits into buying into a company and
almost always result in a loss to the recruit. Some things to look out
for are:[5]If a company makes more money selling products to
distributors than to the public.
 If a company makes more money recruiting members than by
selling products.
 If anything seems wrong to you, don't sign a contract.
 7. Draw up a business plan.
 When you have a few potential companies in mind, write out your plan for
building and expanding your business. Even before you've officially
aligned with a company, it helps to have this plan figured out early. Thant
way you can hit the ground running when you do eventually start at a
company. Keep these things in mind when designing a business plan:What
product or service are you intending to sell?
 Who is your intended market?
 How much time will you dedicate to this? Will it be a part-time
commitment or are you planning on working seven days a week?
 What is your goal? Do you want to get rich or just make some
extra money?
 Think long-term. Where will you be in five years? Ten years?
 What is your marketing strategy? Will you make cold calls?
Use the internet? Go door to door?
 You can update or change the plan as needed, but it helps to
have a guide when you're just starting out.
Quiz

 Which is a red flag of a pyramid

scheme?
• The company makes more money
selling products to distributors than
to the public.

• The company's recruiter makes more money if

you sign on

• The company promises you that you'll make a

lot of money.

• The company's products are not backed by

 The company makes more money selling products
to distributors than to the public.

 Correct! If a company makes more money selling

products to distributors than to the public or if it makes
more money recruiting members than by selling
products, it may be a pyramid scheme. If anything
seems wrong when you're exploring a network
marketing company, don't sign a contract. Read on for
another quiz question.
The company's recruiter makes more money if you sign on

 Nope! You'll probably meet with a recruiter or

other company representative when you begin a
network marketing career. This person may make
more money if you sign on, but this doesn't
necessarily mean the company is a pyramid
scheme. Try again...
The company promises you that you'll make a lot of money.

 Not necessarily! There are many companies

that promise that you will make a lot of
money. This promise may be unrealistic, but
it does not mean the company is a pyramid
scheme. Choose another answer!
The company's products are not backed by scientific research

 Not quite! There are products available in the

market that are not backed by scientific
research. However, a company that sells
these products is not necessarily part of a
pyramid scheme. Guess again!
 DOING ATOMY BUSINESS

 YOU ARE NOW A BUSINESS MAN

 A BUSINESS PARTNER
 1. Choose the right mentor

In most MLM models, the person who recruited you becomes your mentor.
That mentor will coach you through the early stages of your work.
Typically, the more successful you are, the more money your mentor
makes, so it is in his best interest to be there for you. In a mentor, you'd
want:[6]Someone who is available if you need help.
 Someone who you could see yourself working with.
 Someone who will be honest with you if there's something you can do
better.
2. Study your products and know them well.
 It's your job to sell these products, so you should dedicate
yourself to knowing everything about them. You'll need to
plan how you will pitch the product to potential
customers, how to answer any questions or doubts they
may have, and any relevant research or studies that
support your product.
3. Attend company meetings and training
calls.

 These will help you make new contacts

and learn new skills. You can leave them
better prepared to build your business
successfully.
 4. Build new leads.
 In network marketing, leads are potential customers. You'll need to keep
finding new leads if you want to keep making money. There are various
ways you can find new leads, and you should use multiple strategies to
attract the largest market possible.Social media is a cheap, easy way to
generate buzz for your product. Start a page for your company on each of
the major social media sites and update them all regularly.

 Buy advertising space online and offline. Websites and newspapers can
help build awareness for your product.
 Cold calling, though old fashioned, is still a popular method of finding
potential leads.

 Personal interaction is also useful. Always have business cards on you and
be ready to talk about your company. You never know when you may come
across someone who is interested in what you have to offer.
 5. Follow up with all leads.
 To turn leads into paying customers, you'll have to follow up with
them and pitch your product.Set up your web page with an auto
responder designed to contact people who visit your page.
 Manage all your contacts in an organized file with all their
information easily accessible.
 Have a sales pitch ready at all times when you contact a lead.
 Try more than once to turn a lead into a customer. Just because
someone wasn't interested once doesn't mean they will never be
interested. Be careful not to overdo it, though- you could easily get
a reputation as a spammer, which can hurt your business.
Quiz

 Which of these is a responsibility

of a mentor?
 To funnel new leads for you.
 To meet with you face to face at least once a
year.
 To coach you through the early stages of
your career.
 To sign your paychecks.
 To funnel new leads for you.

 Definitely not! It is your responsibility to

build new leads. Your mentor will not find or
pursue them for you. Choose another answer!
 To meet with you face to face at least once a year.

 Not quite! Your mentor may live on the other side of the
country, so it might not be feasible for you to meet face to
face. However, you can chat with them via phone, text,
email, instant messenger, or video chat. Click on another
answer to find the right one...
 To coach you through the early stages of your career

 Yes! Your mentor is typically the person who

recruited you to the business. They should be
available if you need help, willing to work together
with you, and honest with you about you and your
business.
 To sign your paychecks.

 Nope! Your paychecks come from the company, not your

mentor. This person is not responsible for your
paychecks. Guess again!
Building Your
Business
1. Recruit new members.
 Just like you were recruited to a network marketing company,
you'll have to recruit members to your team if you want to be
successful. Always be on the lookout for new prospects who
you think will be valuable additions to your team. Also, you'll
want someone who is personable, a good salesperson, and a
team player committed to cooperating with you. ‘BUILD
LOYAL ATOMY CONSUMER GROUP’
 2. Mentor your recruits effectively

 If recruits are successful, you make more money, so you

should be prepared to train them well. This may be a
substantial time commitment, even up to several weeks. But
you should understand that you're building a team and it is
in your best interest to spend enough time making sure your
recruits are competent enough to go off on their own.
 3. Give your team members good commissions.

 By compensating your recruits well, you're ensuring that

they have a good incentive to sell. That way, they'll earn
more money for you and for themselves. It will also help
keep them around longer, which is good for you- you want
to keep talented sellers on your team so keep your business
successful.
4. Consult professionals about your business.

 Remember, you are responsible for everything

associated with running a business- taxes, laws, etc. It
helps to have an accountant and lawyer on hand to help
you manage your business in the most effective way
possible.
Quiz

 True or False:

You need to recruit new members to be truly

successful in network marketing.
 TRUE
 FALSE
 True

 Exactly! Just like you were recruited to a network marketing

company, you'll need to recruit new members to your team if you
want to be successful. Look for people who are personable and
team-oriented, as they will make valuable additions to your team.
Read on for another quiz question.
 False

 Not quite! You can make money in network marketing

without recruits, but you'll make more and earn bigger
bonuses if you have more recruits who make more
money. For this reason, is in your best interest to recruit
new members. Guess again!
The end! THANK YOU.