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    Mobile Marketing

    Uploaded by

    anisha jaiswal

    Copyright:

    © All Rights Reserved
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    Mobile Marketing

    Uploaded by

    anisha jaiswal
    7 views10 pages

    Original Title

    2. Mobile Marketing

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    7 views10 pages

    Mobile Marketing

    Uploaded by

    anisha jaiswal

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Mobile

    Marketing
    What is Mobile
    Marketing ?

    • Mobile marketing is marketing on or with a mobile device, such as a


    smartphone. Mobile marketing can provide customers with time and location
    sensitive, personalized information that promotes goods, services and ideas.

    • Mobile marketing is an multichannel promotion of the products and services


    using smart phone and networks. It’s an electronic advertising that uses
    text, videos and voice messages. Mobile marketing channels includes local
    based services and GPS messaging.
    MOBILE MARKETING TYPES
    •SMS- It stands for short messages services also known as text.

    •MMS-Multi-media services,it includes objects such as audio,videos and images.

    •MOBILE WEB APPLICATION- It browse web services like world wide web using mobile devices.
    It is easier for user to interact information and various services.

    •LOCATION BASED MARKETING- It is also known as geolocation marketing. It is a use of real time
    data engage with the user in real time location.

    •QR CODE- It stands for “quick response” is a type of barcode.It can be scanned using smartphones or
    QR scanners.

    •VOICE MAIL- It is an digitally recorded voice messages,integrated on internet, allow users to


    receive voice messages from computers,smartphones and tablets.

    •MOBILE BANNER ADS- Are image/text-based ads in online to promote their brand or get visitors from
    the host websites.
    Present of Mobile
    Marketing

    • Push Notification
    • App-based marketing
    • In-game mobile marketing
    • Mobile web marketing
    Other ways of Mobile
    Marketing
    • QR codes
    • Proximity systems
    • Location-based services
    • Bluetooth
    • Hotspot
    • Gamification
    Type of Mobile Campaigns

    • Cost-Per-Install (CPI)
    • Cost-Per-Acquisition (CPA)
    • Cost-Per-Click (CPC)
    • Cost-Per-Completed View (CPCV)
    • Cost-Per-Day (CPD)
    • Cost-Per-Engagement (CPE)
    • Cost-Per-Lead (CPL)
    Benefits of Mobile Marketing
    To Publishers
    To Advertisers

    • Extend your business model into • Choose from a large range of mobile
    affiliate campaigns
    mobile
    • Market leading and flexible commissions,
    • Take advantage of the rapid
    including CPA, CPL and CPI
    growth m-commerce • Simple, easy to integrate SDKs for all major
    • Drive greater engagement and mobile platforms
    revenue • Tracking of sales, leads and installs across
    • Drive traffic from smartphones and desktop, mobile site and mobile app
    tablets to your m-site and app • Real-time tracking and visibility for all
    mobile activity
    • Optimize your earnings from all mobile
    inventory
    Problems Related to Mobile
    Marketing
    • Privacy Concerns
    • For Classes not Masses
    • Security Concerns
    • Spamming
    MOBILE MARKETING TRENDS
     Mobile Ad Speed
    IN 2019
     There will be massive growth in mobile ad
    speed in 2019. According to the emarketer,
    $93 billions of this year of mobile ad will be
    spent in more
     131.41 billions in 2022.

    Augmented
    reality
    Augmented reality is advanced technology
    (adding computer vision and object
    recognition) the information about the
    real world of the user becomes
    interactive and digitally manipulate.
    With the voice assistant like google Home
    and Amazon Echo are increased high in
    2019.According to the predicted 50 % of
    people used voice searches and mainly
    increased more than 2020.

    Voice Search
    Artificial
    intelligent
    AI and mobile marketing are
    increasingly crossing paths to deliver
    more relevant and accurate
    solutions.There are supporting in
    tracking entire buyers journeys and
    making sense of ever- growing amount
    of data.

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