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    6 Effective Business Model, Mintzberg Roles

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    6 Effective Business Model, Mintzberg Roles

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    Amna Arooj
    8 views11 pages

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    6 Effective Business model, Mintzberg roles

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    8 views11 pages

    6 Effective Business Model, Mintzberg Roles

    Uploaded by

    Amna Arooj

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Entrepreneurship: Successfully Launching New

    Ventures
    Sixth Edition, Global Edition

    Developing an
    Effective Business
    Model

    Copyright © 2019 Pearson Education, Ltd. All Rights Reserved.


    Mintzberg’s Managerial Roles
    Types of Roles:
    • Interpersonal
    • Figurehead, leader, liaison
    • Informational
    • Monitor, disseminator, spokesperson
    • Decisional
    • Entrepreneur, disturbance handler, resource allocator,
    negotiator
    Exhibit 1.6 Mintzberg’s Managerial Roles

    Exhibit 1.6 shows the managerial roles identified by Mintzberg.


    Copyright © 2021, 2018, 2016 Pearson Education, Inc. All Rights Reserved
    Business Models
    • While business plan is a document presenting the company's strategy and expected
    financial performance for the years to come, the business model is the mechanism
    through which the company generates its profit.
    • Business Model
    • A business model is a firm’s design for creating, delivering, and capturing value
    for its stakeholders.
    • Articulates a company’s core logic to all stakeholders, including the firm’s
    employees.
    • Addresses question, if the business make sense?
    • Focuses attention on how all the elements of a business fit together and
    how they constitute a working whole.
    How Business Models Emerge
    • Business models emerge and develop from the value chain, which is
    the string of activities that moves a product from the raw material
    stage, through manufacturing, distribution, and ultimately to the end
    user.
    Components of an Effective Business
    Model
    • Following are the components for developing effective business
    model:
    • Core strategy (how a firm competes)
    • Strategic resources (how a firm acquires and uses its resources)
    • Partnership network (how a firm structures and nurtures its partnerships)
    • Customer interface (how a firm interfaces with its customers)
    1. Core strategy
    • Mission statement
    • Product Market Scope (defines the products and markets on which it
    will concentrate)
    • Basis for Differentiation
    • Cost leadership, Differentiation, Focus
    2. Strategic Resources
    • Core Competencies
    • (1) unique,
    • (2) valuable to customers,
    • (3) difficult to imitate, and
    • (4) transferable to new opportunities.

    • Strategic Assets and sustainable competitive advantage


    3. Partnership Network
    • Merger: Combination of two firms of almost equal sizes
    • Acquisition, Takeover: Taking hold of a smaller firm by the larger firm
    • Joint venture: An entity created by two or more firms pooling a portion of their
    resources to create a separate, jointly owned organization
    • Strategic alliance: An arrangement between two or more firms that establishes an
    exchange relationship but has no joint ownership involved
    • Network: A configuration with a local firm at the hub organizing the
    interdependencies of a complex array of firms
    • Consortia: A group of organizations with similar needs that band together to create a
    new entity to address those needs
    • Trade associations: Organizations formed by firms in the same industry to collect and
    disseminate trade information, offer legal and technical advice, furnish industry-
    related training, and provide a platform for collective lobbying
    4. Customer Interface
    • How a firm interacts with its customers
    • Also refers to the channels a company uses and what level of
    customer support it provides.
    • The three elements of a company’s customer interface are:
    • Target market,
    • Fulfillment and support,
    • Pricing structure
    4. Customer Interface cont…
    • Target Market A firm greatly benefits from having a clearly defined target
    market.
    • Fulfillment and support describes the way a firm’s product or service “goes to
    market,” or how it reaches its customers.
    • It could :
    • (1) license the technology to existing companies
    • (2) Manufacture the product itself and establish its own sales channels, or
    • (3) partner with an existing firm

    • Pricing structure finalizing the pricing strategy.

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