Scribd Logo
Upload

Welcome to Scribd!

  • 19 views

    MM Presentation Final Final

    Uploaded by

    rheakapur3

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    MM Presentation Final Final

    Uploaded by

    rheakapur3
    19 views22 pages

    Original Title

    Mm Presentation Final Final

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views22 pages

    MM Presentation Final Final

    Uploaded by

    rheakapur3

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    DIGITAL MARKETING

    AND ADVERTISING
    NEW MEDI
    A
    INTRODUCTION
    DEFINITIONAND IMPORTANCE

    Digital advertising is when you use the internet for marketing


    your goods, services, brand, or business. Digital marketing is the
    process of organizing, promoting, and finally selling a product
    in the market. While digital marketing boosts sales over the
    long term, digital advertising boosts sales over the short term.
    Two-way communication : Digital Advertising
    enables the facilitation of feedback from the target
    audience which allows one to know more about
    their tastes, desires, concerns and all the opinions
    they have
    Diverse formats : There are a large number
    of formats available, which means that we have a
    great variety when it comes to launching a message
    to the public.

    FEATURES OF
    DIGITAL
    ADVERTISING
    Targeted : Every online or digital marketing
    strategy is targeted, which means it is aimed at a
    specific group of people. The information
    gathered helps marketers target strong
    demographics. For example, a vegan cosmetics
    brand would target women between the ages of
    16 and 45 who have been known to search for
    vegan brands.

    FEATURES OF
    DIGITAL
    MARKETING
    Adaptability : Features of digital marketing require
    being flexible and able to adapt to changes in
    technology, customer needs, and media needs.
    The campaign is meant to change with the needs
    of the people it's aimed at for marketing.

    FEATURES OF
    DIGITAL
    MARKETING
    THE 5 D’S
    OF DIGITAL
    MARKETING
    &
    ADVERTISIN
    MEDIA
    NEW

    G
    DIGITAL
    DEVICES
    • Tablets, smartphones, computers,
    televisions , gaming devices, virtual
    reality, and visual assistants are all used
    by potential customers to communicate
    with businesses.
    @reallygreatsite

    • Used to communicate with consumers


    DIGITAL
    PLATFORMS
    • Companies communicate with customers
    using applications and browsers from
    major platforms, including Instagram,
    YouTube, and other social media
    platforms.

    • Companies often utilize these platforms


    to set up profiles for advertising and
    marketing purposes.
    MEDIA
    NEW
    DIGITAL
    MEDIA
    • Advertising, emails, messaging, search
    engines, and social networking websites
    are all used by businesses to reach and
    engage their target audiences.

    • To reach clients through internet channels,


    robust marketing strategies are necessary.
    If businesses don't choose the correct
    MEDIA
    NEW

    medium, they will risk losing money and


    wasting time.
    DIGITAL
    DATA
    • When a business interacts with a
    consumer, it collects data that helps the
    company develop, evolve, or offer new
    products or services to the customer.

    • Companies must devise new tactics for


    reaching out to customers based on
    first-party data.
    MEDIA
    NEW
    DIGITAL
    T E C H N O LO GY
    • This refers to the technology
    that businesses utilise to
    engage with their
    customers.

    • Websites, apps, IoT, in-


    store kiosks, and email
    marketing are examples of
    MEDIA

    these technologies.
    NEW
    NEW MEDIA

    TYPES OF
    DIGITAL
    MARKETING
    &
    ADVERTISING
    NEW MEDIA

    CONTENT
    PROMOTION
    Content marketing is a
    type of digital marketing
    that focuses on the
    creation and distribution of
    content for a specific
    audience.
    NEW MEDIA

    SEARCH ENGINE
    OPTIMIZATION
    (SEO)
    Search Engine
    Optimization, popular as
    SEO, is the process of
    obtaining high-quality
    traffic from free, or organic,
    search engine results.
    NEW MEDIA

    SEARCH ENGINE
    MARKETING
    (SEM)
    Search Engine
    Marketing" refers to
    obtaining paid and
    free search traffic.
    NEW MEDIA

    SOCIAL MEDIA
    MARKETING
    (SMM)
    Simply put, Social Media
    Marketing is the process
    of attracting traffic and
    attention through social
    media platforms.
    NEW MEDIA

    AFFILIATE
    PROMOTION
    Affiliate marketing is a
    popular way for people
    to make money online
    these days.
    NEW MEDIA

    EMAIL
    MARKETING
    The use of email to
    promote one's
    products or services is
    known as email
    marketing.
    NEW MEDIA

    INSTANT MESSAGING
    MARKETING
    Instant Messaging Marketing is a dynamic
    and highly effective digital marketing
    strategy that leverages popular messaging
    platforms to engage with customers in real-
    time.
    It involves businesses using platforms like
    WhatsApp, Facebook Messenger, or even
    chatbots on their websites to interact with
    users, answer queries, provide product
    information, and even facilitate transactions.
    NEW MEDIA

    RHEA KAPUR

    OUR
    T EA M
    TRISHLA MERLECHA
    N E W MEDIA

    THANK YOU

    You might also like