The Elevator Pitch (Theory)

Oral communication:
ELEVATOR
PITCH
Teacher: Anna Arnau Group: 1AFI

CONTENTS:
WHAT IS AN ELEVATOR PITCH?
WHEN TO USE AN ELEVATOR PITCH
HOW TO CREATE AN ELEVATOR PITCH
EXAMPLES
WHAT IS AN ELEVATOR PITCH?
● An Elevator Pitch, Sales Pitch or Business Pitch is a short and enthusiastic

way in which an idea for a product, service or project is presented.
● The name reflects the time it takes for an elevator to go from the ground floor to
the top floor, which is approximately 30 seconds to two minutes.
● The objective is to get a meeting scheduled to discuss your product or service
in more detail, but not to convince your interlocutor to hire you or buy your
solution at that moment. You simply want to "generate a need".
● Both the content of the message (VERBAL communication) and the way it is
conveyed (NON-VERBAL communication) can make a difference.
With an elevator pitch we want to get something: a job,
customers, a partner, investors... We basically want to get an
OPPORTUNITY.
WHEN TO USE AN ELEVATOR PITCH
● In networking events.
● In job Interviews.
● Entrepreneurial Pitches seeking investors or partners.
● Entrepreneurial Pitches seeking customers (Marketing tool).
● In Online Platforms to present ourselves.
HOW TO CREATE AN ELEVATOR PITCH
1. Clearly state your goals.
2. Grab the attention with a great

hook.
3. Emphasize your value
proposition.
4. Practice your elevator pitch.
1. CREARLY STATE YOUR GOALS
Know what you want to achieve and think about the real goal of your elevator pitch.
You need to clearly express to your audience who you are and what you do.
● I'm looking for a job and I want to introduce myself to hiring managers.
● I have a great business idea that I want to share with an executive or decision-maker in my
organization.
● I started a business and I want to introduce it to potential clients or customers.
● I am developing an idea with a high profit projection and I am looking for a partner to
implement it.
● I have a business idea that is going to bring in a lot of revenue, and I am looking for investors
who trust in the project.
2. GRAB THE ATTENTION WITH A GREAT HOOK
An engaging opener will help your elevator pitch really stand out. A good hook will also
pique your audience’s interest. Examples:
● Ask a series of rhetorical questions.
● Make a startling assertion (be based on real situations or data).
● Provide a reference to a historical event.
● Use the word imagine.
● Use a funny story.
● Use quotations differently.
● Take your audience through a "what if" scenario.
INTRODUCTION STATEMENTS THAT GRAB THE ATTENTION:
● "Once upon a time in the corporate jungle, a stapler, a coffee mug, and a stressed-out manager formed an
unlikely trio. Today, this hilarious situation has inspired an out-of-the-box idea.”
● "As the internet reshaped commerce in the 1990s, today, our strategies in e-commerce are poised to redefine
how we navigate the digital landscape.”
● "What if your fitness journey wasn't confined to the gym but seamlessly integrated into your daily routine?”
● "Every second, a slice of rainforest the size of a football field is mowed down. That's over 31 million football
fields of rainforest each year."
● "Imagine a landscape where every challenge is an opportunity, and creativity is the compass guiding us forward.
Join me on a journey through AI tools, where we turn imagination into reality."
● “Why so much indifference to gender violence? How many women have to be killed before this is taken
seriously?”
● "With Marie Curie's words in mind, 'There is nothing in life to fear, only to understand'. Join me to learn about
the most groundbreaking project of the moment fearlessly.”
3. EMPHASIZE YOUR VALUE PROPOSITION
Prepare a brief statement or business proposal that describes how your products or services set you
apart from the rest.
Focus on details that will help others outside the company understand not only the benefits or features
of your offering, but also how you solve problems better than your competitors.
You can state that you have researched about your proposal, that you have made a market study, that
you have analysed the risks of the investment, that you have calculated the profitability of the business,
that you know very well the needs of the consumers... These contributions give confidence and
guarantees to your audience.
Example: My team has carried out a profitability study and we can guarantee a return on investment
in less than a year, something few businesses can achieve.
4. PRACTICE YOUR ELEVATOR PITCH
Ideally, your pitch should last about a minute, so time yourself. Practice a lot.
Additionally, record yourself and listen back to catch any weak parts or stumbles. Avoid using
filler words such as “um,” “ah” and “you know” to sound concise and confident. With enough
practice, your speech will sound natural and convincing.
Let your emotions and your true self shine through and show genuine passion for your work, in
order to cause others empathy and connection.
Researcher Albert Mehrabian decomposed the impact of a message into

percentages: 7% is verbal, 38% vocal (tone, nuances and other
characteristics) and 55% signals and gestures.
EXAMPLES
"Imagine a wonderful Barcelona where the buzz of eco-friendly vehicles harmonises
with the pace of progress. Hi, I'm Mariona Vall, urban transport expert and
passionate about transforming the way we get around. In the bustling landscape of
sustainable mobility, my company is your gateway to cleaner, greener travel.
From electric ridesharing to

innovative urban mobility solutions,
we're paving the way for a
sustainable tomorrow. Our idea
will reshape the future of transport,
where every journey is a step
towards a cleaner, brighter city.
Let's drive change together.”
"In 2021, the FemTech world surpassed $1 billion in investment from
global venture capital firms, meaning that more attention is being paid to
women’s health than ever.
Our Spanish company has created

"MammaMia", a mobile app for
breast health monitoring at home,
receiving reliable feedback from
testers in the beta phase. We are
searching for an investor who will
not only help us get this important
product to the global marketplace,
but will bring their expertise to
foster business growth thereafter. "
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Oral communication:

Teacher: Anna Arnau Group: 1AFI

WHAT IS AN ELEVATOR PITCH?

WHEN TO USE AN ELEVATOR PITCH

HOW TO CREATE AN ELEVATOR PITCH

● An Elevator Pitch, Sales Pitch or Business Pitch is a short and enthusiastic

1. Clearly state your goals.

2. Grab the attention with a great

Researcher Albert Mehrabian decomposed the impact of a message into

From electric ridesharing to

Our Spanish company has created

Imagine a platform where notes are

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