Lesson 3 Local and Global Communication in Multicultural Setting

LOCAL AND GLOBAL
COMMUNICATION IN
MULTICULTURAL
COMMUNICATION 01
SETTINGS
PURPOSIVE COMMUNICATION
Being an effective multicultural communicator, you must pay attention, be sensitive
and bias-free whenever you interact. Consider these:
Intercultural Communication Barriers
Discrimination. It is the unjust or prejudicial treatment of different categories of

people or things, especially on the grounds of race, age, or sex. This includes racism,
ageism, classism, sexism, etc.
Language and culture differences. Some verbal and non-verbal

communication meanings may vary depending on which country a person is raised.
Recognizing the differences between your own culture to theirs will greatly help you
in understanding one another.
look at this example!
Identify the source of misunderstanding.
So, to illustrate further, when a person has a different
language and interpretation of a word, gestures,
expression, or image, culture becomes a barrier to
effective communication. An example of this is the "stop
hand sign."
15 Hand Gestures That

Have Different Meanings
Overseas
In communication, what is correct in one culture may be
wrong or offensive to others. Cultures from different
settings are different; there is no better or worse, right
or wrong. The key to achieving effective communication
is a deep respect for and understanding of the
differences (Goman, 2011).
To better understand multicultural communication,

observe the varieties of English that emerged across the
globe which is called World Englishes.
Source: http://www.singlish.it/world-englishes/
Three Concentric Circles of English
The inner circle represents countries where English is used

as a native language (ENL). The outer circle represents the
countries where English is used as a second language (ESL).
The expanding circle represents the countries where English
is used as a foreign language (EFL).
According to Kachru and Nelson (2006), structural variations

in these varieties of English are mainly influenced by
grammatical, lexical, syntactic, phonological, and discoursal
characteristics of the local languages in various areas. For
example, as regards stress, Nigerians say ‘success for
suc’cess and recog’nize for ‘recognize. In terms of spelling,
British English words usually end in “our” like “colour” while
American English words end in “or” like “color.”
30 Varieties of English from Across the World
The English Language in 67 Accents & Random Voices
British English vs American English
British English vs American English
Philippine English
Now, you may ask, what is considered
an Acceptable and Legitimate English?
These are varieties of English which are
considered as appropriate for use in formal
and educated situations. Usually, these are
standard American English and standard
British English, but world Englishes tells us
that new national varieties like Philippine
English are also acceptable and legitimate.
To avoid misunderstanding and communication
breakdown in different situations, people need to
consider the formality of language, which is called
the Language registers. These are the five distinct
registers:
● Frozen register
● Formal register
● Consultative register
● Casual register
● Intimate register
● Frozen register - Language that never changes. Examples include
prayers, biblical verse, the Pledge of Allegiance, national anthem, and so
forth.
● Formal Register- This register is impersonal and appropriate for

professional writing like a business letter, research, and project proposals.
● Consultative register- It is used when a person is consulting an expert or

someone who has specialized knowledge, like a doctor. The speaker uses
courtesy titles to address the expert.
● Casual register - It is conversational in tone. It is the language used

between co-acquaintance, co-workers, and friends.
● Intimate register - It is a highly informal language used by lovers and

family members.
REFERENCES
Language Register and Why It Matters (Or: Why You Can’t Write An Academic Paper in Gangsta Slang). (2018, January 2). Learning,
Teaching and Leadership.
https://drsaraheaton.wordpress.com/2012/05/22/language-register-and-why-it-matters-or-why-you-cant-write-an-academic-paper-in-ga
ngsta-slang/
Madrunio, M. R., & Martin, I. P. (2018). Purposive Communication. Van Haren Publishing.
15 Hand Gestures That Have Different Meanings Overseas. (2019, July 6). BrightSide Â Inspiration. Creativity. Wonder.
https://brightside.me/wonder-places/15-hand-gestures-that-have-different-meanings-overseas-769110/
http://www.singlish.it/world-englishes/
https://www.youtube.com/watch?v=aEMMtKjYx_w&t=55s
https://www.youtube.com/watch?v=riwKuKSbFDs
https://www.youtube.com/watch?v=OAVnOz7i-JA
https://images.app.goo.gl/VHuvJ1ym8Wf1WHw5A
https://images.app.goo.gl/iTYRrspWESxMFsto6
Thanks be to God
1 INTERCULTURAL
HIGH CONTEXT VS. COMMUNICATION
LOW CONTEXT
2
SEQUENTIAL VS.
SYNCHRONIC
3
AFFECTIVE VS.
NEUTRAL
HIGH CONTEXT
• Verbal message is implicit; context (situation,
people, nonverbal elements) is more important
than words.
• Relationships depend on trust, build up slowly,
are stable. One distinguishes between people
inside and people outside one's circle.
• Groups are preferred for learning and problem
solving.
• Change is slow. Things are rooted in the past, slow
to change, and stable.
LOW CONTEXT
• Verbal message is explicit. Context is less
important than words.
• Relationships begin and end quickly. Many
people can be inside one's circle.
• Space is compartmentalized and privately
owned; privacy is important, so people are
farther apart.
• Change is fast. One can make change and see
immediate results.
• An individual orientation is preferred for
SEQUENTIAL
• Time seen as a line
• Finish one task before start another
• Time seen as a commodity
• Time is Money
• Being ‘on time’ very important
• USA, Northern Europe
SYNCHRONIC
• Time seen as circular

• Being late not so important
• Do many things at once
• Asia, Southern Europe and
South America
AFFECTIVE
• Tend to express their feelings
and emotions openly.
• Feelings shown easily.
• Gestures and body language
important for communicating.
• USA, Southern Europe, France,
and South America
NEUTRAL
• Usually try to hide their thoughts
and feelings.
• Thoughts more important than
emotion
• Words more important than body
language
• Japan, UK, Russia, amd
Northern Europe
THANKS BE TO GOD
TO GOD BE THE GLORY

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LOCAL AND GLOBAL

Intercultural Communication Barriers

Discrimination. It is the unjust or prejudicial treatment of different categories of

Language and culture differences. Some verbal and non-verbal

15 Hand Gestures That

To better understand multicultural communication,

The inner circle represents countries where English is used

According to Kachru and Nelson (2006), structural variations

● Formal Register- This register is impersonal and appropriate for

● Consultative register- It is used when a person is consulting an expert or

● Casual register - It is conversational in tone. It is the language used

● Intimate register - It is a highly informal language used by lovers and

• Time seen as circular

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