Entrepreneurial Stress:

The extent to which the entrepreneurs’ work

demands and expectations exceed their abilities to perform
as venture initiators, they are likely to experience stress.

Recommendations
CAUSES

• Pay attention to your body's stress

signals
Responsibility • Take systematic breaks
pressure • Try to achieve work/life balance
• Adopt a healthy lifestyle
• Delegate to reduce your workload
• Talk to the people you trust
• Learn to say ‘No’
• Get your business’s financial
situation under control
• Take a vacation
• Etc.

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Corporate Entrepreneurship (also know as Intrapreneurship)
Corporate Entrepreneurship is a process used to develop new businesses,
products, services or processes inside of an existing organization to create
value and generate new revenue growth through entrepreneurial thought and
action.

Intrapreneurship is the concept of supporting employees to think and behave

like entrepreneurs within the confines of an existing organisational structure.

“Intrapreneurship is innovation within a company”

INTRAPRENEUR

“…a person within a large corporation who takes direct

responsibility for turning an idea into a profitable finished
product through assertive risk-taking andinnovation.”
(The American Heritage Dictionary)
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 SOURCE OF COMPETITIVE
ADVANTAGE

And more…. 3
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Rural entrepreneurship is the creation of new organizations that
introduces a new product, serves or creates a new market or utilizes new
technology in rural areas.

Types of rural Entrepreneurship Significance of Rural Entrepreneurship

• Farm Entrepreneurship • Employment generation
• Artisan Entrepreneurship • Balanced regional development
• Merchants and traders • Promotion of culture
• Tribal Entrepreneurship • Reduction of rural-urban migration
Problems • Utilization of local resources
Financial Problems • Environment friendly
Lack of Technological knowledge
Lack of awareness
Low risk bearning capacity
Low purchasing power of the people 5
Social Entrepreneurship is when an individual or a group of people take up
the responsibility to solve the prevailing problems of society. It could be a low-
key affair or a large-scale drive that involves the masses. What matters is that
the activity or initiative solves a problem and brings about a positive change in
someone’s life
Examples Of Social Entrepreneurship
Anshu Gupta, Founder of Goonj: Anshu, a media professional, wanted to provide proper
clothing to the underprivileged. He started collecting old clothes to upcycle them and distribute
them among the poor.

Santosh Parulekar, Founder of Pipal Tree: Focusing on one of the most underrated
segments, jobs in rural India, to help youth from rural India find suitable jobs.

Urvashi Sahni, Founder and CEO of SHEF (Study Hall Education Foundation): Set up to
educate girls in rural India, SHEF has transformed more than 1,000 schools, trained tens of
thousands of teachers and impacted nearly 5 million students’ lives in UP and Rajasthan.

Harish Hande, CEO and Founder, Selco: India’s first solar funding program, Selco aims to6
provide sustainable energy in the country’s rural area
Types Of Social Entrepreneurship:
1. Community Social Entrepreneur 2.Non-Profit Social Entrepreneur:3. Transformational Social
Entrepreneur4. Global Social Entrepreneur

• Business Entrepreneurship • Social Entrepreneurship

• More about the individual • All about collective efforts for
society
• Aims at producing goods and
services • Aims at producing goods and
services that can serve the
• Focused on the market, demand community and solve a problem
and trends • Focused on a solution-oriented
• Measures performance according approach to a social problem
to profits • Measures performance according to
• The purpose is to satisfy the impact made
customer needs, excel and earn • The purpose is to promote their
profits. cause and improve the society
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Women entrepreneurs are those women who think of a business
enterprise, initiate it, organise and combine factors of production, operate
the enterprise and undertake risks and handle economic uncertainty
involved in running it.
Reasons for growth of women Problems of Women Entrepreneurship
entrepreneurship • Lack of Confidence
• Growth in literacy level • Problem of Finance and Working
• Industrial economic growth Capital
• Socio-cultural Barriers
• Awareness of democratic value
• Lack of encouragement from family
• Organizations promoting women
entrepreneurship • Low mobility
• Financial assistance and • Lack of Education
consultancy provided by financial • Competition
institutes and government • Role Conflict
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The types of entrepreneurs vary depending on background, country and
even sector but the 5 most common types are:
• Innovators-who come up with completely new ideas
• Hustlers-focus on starting small with the goal of becoming bigger in the
future.
• Imitators-who copy certain business ideas and improve upon them
• Researchers-failure is not an option because they have analyzed the idea
from all angles.
• Buyers-proceed to acquire it and find the most suitable person to run and
grow it.
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Importance of Entrepreneurship
1. Entrepreneurship Accelerates Economic Growth
2. Entrepreneurship Promotes Innovation
3. Entrepreneurship Can Promote Social Changes
4. Entrepreneurship Promotes Research and Industrial Development
5. Entrepreneurship Develops and Improves Existing Enterprises

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Causes of failure of entrepreneurship
• Lack of Right Idea.
• Unorganized Manpower Resources.
• Cash Crunch.
• The Vision of the Founder.
• Lack of Study of Data.
• Late Realization.
• Not Targeting the Right Market.
• Delegation Issues.
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Design thinking is a process for solving problems by prioritizing the
consumer's needs above all else. It relies on observing, with empathy, how
people interact with their environments, and employs an iterative, hands-on
approach to creating innovative solutions
The five primary steps that an entrepreneur must remember are:
Empathizing – with the customers.
Defining – the challenges, needs, and wants.
Forming Ideas – different approaches are taken to come up with solutions
for the problem.
Prototyping – products are made based on the different approaches
Testing – here the prototypes are tested and the faults plus benefits of the
products are carefully studied 12
Why do entrepreneurs need design thinking?
1. Long-term strategy planning
2. Allows divergent thinking
3. Incorporate a process model
4. Be curious and observe

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 Myths & Realities of Entrepreneurs

Myths Realities
• Entrepreneurs are born, not • You can learn to be an entrepreneur by
made. learning a set of skills.
• Entrepreneurs are gamblers, • They take calculated risks
addicted to taking risks.
• They may work independently, but they
• Entrepreneurs are independent. rely on many others.
• Entrepreneurs are motivated only • Not true. They are also motivated by a
by money desire for independence & fulfillment in
• Entrepreneurs undergo more their work.
stress than people in traditional • Different people find different things
jobs. stressful. No one would deny that hard
work involved. 14
Idea generation techniques
• Brainstorming
• Mind mapping
• Using 5W-H
• Roleplaying
• Six thinking hats
• Focus groups

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Market segmentation is a process companies use to break their potential
customers into different sections. This allows the company to allocate the
appropriate resource to each individual segment which allows for more
accurate targeting across a variety of marketing campaigns

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Customer personas are archetypal representations of existing subsets
of your customer base who share similar goals, needs, expectations,
behaviors and motivation factors.
segmentation allows a brand to understand different sets or groups of
customers. This might tell us where a particular group lives, their age
range, and maybe even some of their typical buying behaviour. A
customer persona, on the other hand, allows brands to better
understand these homogenous groups, and to recognise key traits
within them.

An example of an average user persona can consist of a name,

occupation information, demographics, a personal story, pain points,
and challenges. With these elements involved, the user persona is
more likely to demonstrate a real human being accurate.
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