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    Business Modelling

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    Rajneesh Dwivedi
    The document provides information about business modelling and business models. It discusses the key elements of a business model including value proposition, target market, and competitive advantage. It also describes different types of business models such as subscription, bundling, freemium, and crowdsourcing models. Additionally, the document explains the business model canvas template which is used to develop a full business model by filling in key elements like customer segments, value proposition, channels, customer relationships, and revenue streams.

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    Business Modelling

    Uploaded by

    Rajneesh Dwivedi
    17 views66 pages
    The document provides information about business modelling and business models. It discusses the key elements of a business model including value proposition, target market, and competitive advantage. It also describes different types of business models such as subscription, bundling, freemium, and crowdsourcing models. Additionally, the document explains the business model canvas template which is used to develop a full business model by filling in key elements like customer segments, value proposition, channels, customer relationships, and revenue streams.

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    Business Modelling (1)

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    The document provides information about business modelling and business models. It discusses the key elements of a business model including value proposition, target market, and competitive advantage. It also describes different types of business models such as subscription, bundling, freemium, and crowdsourcing models. Additionally, the document explains the business model canvas template which is used to develop a full business model by filling in key elements like customer segments, value proposition, channels, customer relationships, and revenue streams.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views66 pages

    Business Modelling

    Uploaded by

    Rajneesh Dwivedi
    The document provides information about business modelling and business models. It discusses the key elements of a business model including value proposition, target market, and competitive advantage. It also describes different types of business models such as subscription, bundling, freemium, and crowdsourcing models. Additionally, the document explains the business model canvas template which is used to develop a full business model by filling in key elements like customer segments, value proposition, channels, customer relationships, and revenue streams.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 66

    Business Modelling

    Dec 7-15, 2022.


    Dr V V K Lakshmi
    Asst Prof
    Dept Of Mechanical Engineering
    1. Personal Discovery

    2. Solution Discovery

    3. Business Model Design

    4. Discovery Integration
    Product Line Strategy
    What is a “Product Line”?
    • A group of related products all marketed under a single brand name that is
    sold by the same company.
    • Companies sell multiple product lines under their various brand names,
    seeking to distinguish them from each other for better usability for
    consumers.

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    sp
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    “A product mix is the total number of product lines and
    individual products or services offered by a company”

    https://www.productplan.com/glossary/product-mix-strateg
    y/
    1. Personal Discovery

    2. Solution Discovery

    3. Business Model Design

    4. Discovery Integration
    Business Models
    A Business Model…
    “…describes the value an organisation offers its customers and
    illustrates the capabilities and resources required to create,
    market and deliver this value and to generate profitable,
    sustainable revenue streams.”*
    “A business model elucidates how an organization is linked to
    external stakeholders, and how it engages in economic exchanges
    with them to create value for all exchange partners.”#
    *Osterwalder, A., Pigneur, Y., & Tucci, C. “Clarifying Business Models: Origins, Present and Future of the Concept.” Communications of
    the Association for Information Systems, Volume 15 (2005)

    #
    Zott, C., & Amit, R. “Business Model Design and the Performance of Entrepreneurial Firms.” OrganizationScience, 18:2, 181–199 (2007)
    Business Models…
    • A business model is an outline of how a company plans to make
    money with its product and customer base in a specific market

    • A business model explains four things:


    • What product or service a company will sell
    • How it intends to market that product or service
    • What kind of expenses it will face
    • How it expects to turn a profit
    Business Models…
    • A business model is an outline of how a company plans to make
    money with its product and customer base in a specific market
    • A business model explains four things:
    • What product or service a company will sell
    • How it intends to market that product or service
    • What kind of expenses it will face
    • How it expects to turn a profit
    • Essential elements of a business model include
    • a unique value proposition
    • a viable target market, and
    • a competitive advantage
    Business Models - TYPES

    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    Business Models - TYPES

    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    www.garyfox.com
    Business Models - TYPES

    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    Business Models - TYPES

    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    Business Models - TYPES

    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    Business Models - TYPES

    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    Business Models - TYPES
    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    Business Models - TYPES

    • Subscription Model
    • Bundling Model
    • Freemium Model
    • Razor and Blades Model
    • Product to Service Model
    • Leasing Model
    • Crowdsourcing Model
    A Business Model…
    “…describes the value an organisation offers its customers and
    illustrates the capabilities and resources required to create,
    market and deliver this value and to generate profitable,
    sustainable revenue streams.”*
    “A business model elucidates how an organization is linked to
    external stakeholders, and how it engages in economic exchanges
    with them to create value for all exchange partners.”#
    *Osterwalder, A., Pigneur, Y., & Tucci, C. “Clarifying Business Models: Origins, Present and Future of the Concept.” Communications of
    the Association for Information Systems, Volume 15 (2005)

    #
    Zott, C., & Amit, R. “Business Model Design and the Performance of Entrepreneurial Firms.” OrganizationScience, 18:2, 181–199 (2007)
    Business Model Design
    • You start from the (Consumer) Value Proposition
    • Without the CVP, it is very difficult to do business:
    • How to make money?
    • Who are the partners I will need?
    • How will I organise my key operations?
    • Who are the customers with whom I need to build
    relationships?
    • Ultimately, will all the elements of my business work
    together to make it financially viable?
    Business Model Process
    The Business Model Canvas

    • Template used for developing a full business model


    Value proposition
    The second building block refers to Value Proposition. It means the values that your company or your service can bring to each
    customer segment. Before filling in this building block, question yourself what problems you can solve for each customer segment
    are as well as what needs you can satisfy. In other words, the value proposition means the reasons why customer segments buy
    from you but not from others.
    Each building block represents each key drivers and segments of a business. To fill in these blocks, you need to
    answer the following questions:

    ● Customer segments: Who do you target as customers?


    ● Value proposition: What are your strengths to make customers buy from your business?
    ● Channels: Which channels do you use to deliver your products or services to the market?
    ● Customer relationships: What are your strategies to get, keep, and build up the relationships with your
    customers?
    ● Revenue streams: How will you make money?
    ● Key resources: What are the special strategic resources that you own as well as a need?
    ● Key activities: What will your business do to deliver your value proposition?
    ● Key Partnerships: What are the non-key activities that you do to help your company focus more on your
    key activities?
    ● Cost structures: What are the biggest costs that your business earns?

    Src:resources/business-model-canvas-examples.html
    Business Model CANVAS - 1
    • Customer Segments
    • Describe the target customer
    • Iterative Phase until you settle in on a set of target customers
    • Value Proposition
    • Your Customer Value Proposition
    • Channels
    • How to connect the value proposition with the target customer?
    • Three different facets of making connections - communication,
    sales and logistics
    Business Model CANVAS - 2
    • Customer Relationships
    • The nature of the relationship can follow directly from your
    value proposition
    • Revenue Streams
    • Revenue streams define your Business Model
    • They are not necessarily the price you charge for your product
    • Key Resources
    • What are the resources needed to create your Value
    Proposition? – Technical, Human, Financial, Infrastructural…
    Business Model CANVAS - 3
    • Key Partners
    • Key Partners complement your resources and key activities as
    required to deliver your value proposition. Why??
    • Achieve market leadership by creating product solutions as quickly as
    possible
    • Achieve and sustain market leadership by differentiating your product or
    service.
    • Key Activities
    • What is required to weave together your resources with those
    offered by your partners to deliver the value proposition?
    • Manage channels and relationships, and generate revenue.
    Business Model CANVAS – Example

    • Ryanair
    • LAN Airlines

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