Teun Van Dijk
Teun Van Dijk
Teun Van Dijk
Example:
A government speech that reinforces societal inequalities by promoting
policies that benefit the privileged few while disregarding the needs of
marginalized communities.
Here are the key highlights of Van Dijk's CDA:
Social Cognition: Van Dijk's CDA is based on the concept of social
cognition, which means understanding how people process and use
information in social situations. Social cognition plays a key role in how
discourse is constructed and interpreted.
Example:
A group discussion where individuals with different social backgrounds
interpret the same piece of news differently based on their pre-existing
beliefs and biases.
Here are the key highlights of Van Dijk's CDA:
Ideology: Van Dijk views ideology as an integral part of discourse.
Ideologies refer to the beliefs, values, and worldviews that people hold
about themselves, others, and the social world. Ideologies are often
embedded in discourse and help to shape people's perceptions about
social reality.
Example:
An advertising campaign that promotes the idea that beauty is only
attainable through a certain body type, reinforcing societal beauty
standards and perpetuating negative body image issues.
Here are the key highlights of Van Dijk's CDA:
Example:
An analysis of a news article that considers the political affiliations and
interests of the media organization publishing it, and how these factors may
influence the framing of the story.
Here are the key highlights of Van Dijk's CDA:
Critical analysis: Van Dijk's CDA is a critical approach to discourse
analysis, which means it is designed to expose power relations and
reveal hidden meanings in discourse. Critical analysis focuses on the
ways in which language is used to maintain and reproduce social
inequalities.
Example:
A political debate where the language used by candidates and media
commentators reveals subtle biases or prejudices towards certain social
groups, intentionally or unintentionally influencing public opinion.
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