Owners of Physical Stores' Perceptions Towards The Growing Online Selling Industry

Owners of physical stores’ perceptions
towards the growing online selling

industry
Research Gap:
While there is a growing body of research on consumers’ perceptions towards the shift to
online shopping, there need to be more studies that explore the perceptions of physical store
owners towards the growing online selling industry.
Understanding the perspective of physical store owners is crucial as it can provide insights
into the challenges and opportunities that arise from the shift to online sales and inform
strategies to mitigate potential negative impacts on physical stores.
Impact of Social Media Influencers on the Purchasing
Decision Among College Students in Dr. Carlos s.
LantingCollege
Jan Marie Santos Beltran, Oliva Bredgette Puras
In this day and age, the power of the internet and social media is an unconditional fact. The emerging growth of
social media effect boosts firms to involve more components
into their marketing campaigns. Social media influencers become an active support
and an essential part of marketing daily activities for brand companies in various
social media platforms. When studying these new phenomena, one of the noticeableareas of interest regarding this
topic is whether the characteristics of influencers arewhat drives consumers to consider a purchase. The aim of the
study was to explorehow college students’ purchasing decisions are influenced by social mediainfluencers’
characteristics. The question that was asked in the study was howeachof
the characteristics of social media influencers influences consumers’ purchasingdecisions. The method used in this
market research is through investigating thosequestions by conducting a survey analysis on 100 respondents and
then usingaquantitative approach to evaluate the gathered data. This helps to understandtherelationship between
the influencers and college students as a consumer, and to studya real-life experience of being an influencer. The
key finding of this research entail
how college students’ purchasing decisions are influenced by social mediainfluencers’ characteristics. What was
concluded is that the five factors includingtrust, looks, fame, personality, and promotion greatly influences the
purchasing decisions of
college students as seen on the results of the findings.
Consumers’ Perception on Online Shopping
Dr.R.Shanthi (1) Dr. Desti Kannaiah (2)

1. Assistant Professor, Department of Commerce, University of Madras, Chennai -600005, Tamil Nadu,
India
2. Senior Lecturer, School of Business, James Cook University, 149 Sims Drive, Singapore -387380.
E-commerce is emerging as a great level given that organized retail is still not ubiquitous across the length
and breadth of the country with large retail chains making up less than 10% of the market. E-commerce is
helping people in smaller towns in India access quality products and services similar to what people in the
larger cities have access to. It being forecast that close to 60% of online shoppers would come from beyond
the top eight large cities by end of this year. Increasing internet penetration has helped to expand the
potential customer pool. Internet penetration is only about 10% (or about 121 million users) as against
about 81% in the US and 36% in China. However this number continues to rise at a consistent pace
because of falling prices for broadband connections. The first World Wide Web server and browser, created
by Tim Berners-Lee in 1990, opened for commercial use in 1991. Thereafter, subsequent technological
innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape's
SSL v2 encryption standard for secure data transfer, and inter-shop’s first online shopping system.
Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was
introduced in 1996. In the past decade, there has been a dramatic change in the way consumers
have altered their way of shopping. Although consumers continue to purchase from a physical
store, consumers feel very convenient to shop online since it frees the customer from personally
visiting the store. Internet shopping has its own advantages and it reduces the effort of travelling to
a physical store. Decisions can be made from home at ease looking at various choices and prices
can be easily compared with the competitor’s products to arrive at a decision. This study highlights
student’s attitude towards online shopping and their product preference on online shopping. This
enable the e-retailers to support their online customer better by developing suitable marketing
strategy in order to attract and convert potential customer as an active customers by encouraging
them in an efficient way to make a purchase decision.
CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING
May 2019
Project: Articles
Authors: Inderpal Singh
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy
goods or services from a seller over the internet using a web browser. The emergence of the internet has
created opportunities for firms to stay competitive by providing customers with a convenient, faster and
cheaper way to make purchases. According to a study more than 627 million people used internet for on
line shopping of books, airline tickets/reservations clothing/shoes, videos/games and other electronic
products. So the present paper is an attempt to explore the factors influencing consumers to buy online.
Primary data was collected from 200 respondents using random sampling technique with the help of
structured questionnaire. Results of factor analysis reveals that Product Information, Online Payment,
Convenience and Variety, Consumer Attitude, Easy Accessibility, Flexibility, Price, Consciousness and
Challenges of online shopping are the main factors which influence the consumers perception to purchase
on line.
This research's primary objective is to investigate physical store owners' perceptions regarding the
expanding online selling industry. The study aims to achieve the following specific objectives:
- To identify the challenges and opportunities that physical store owners perceive resulting from the
transition to online sales.
- To understand the strategies physical store owners use from adjusting to the growing online selling
industry.
- To examine the perceptions of physical store owners regarding the potential impact of the online
selling industry on their businesses and the future of physical retail.
The outcomes of this research could potentially guide the development of strategies and policies to
reduce negative impacts and facilitate support for physical store owners in the face of the increasing
online selling industry.

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Owners of physical stores’ perceptions

towards the growing online selling

Jan Marie Santos Beltran, Oliva Bredgette Puras

Dr.R.Shanthi (1) Dr. Desti Kannaiah (2)

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