BPR - Business Process Reengineering
BPR - Business Process Reengineering
BPR - Business Process Reengineering
Contents
Introduction Origin of BPR Meaning and Definition Important questions before initiating BPR Why reengineering Objectives How to startup with reengineering A five-step approach to Re-engineering Role of IT Success factors in BPR Benefits of reengineering Critics of BPR Success stories Conclusion
Introduction
Till the beginning of 1990s Indian businesses were operating in fairly protected market and limited global competition. Only few MNCs mostly from USA and Europe, were doing business in India. The customer had limited choices and the sellers used to dominate the market. There was a little concern for customers need, product/service quality and prompt delivery because the manufacturers/service providers were quite sure of finding customers queuing up for their product irrespective of quality, timelines or price.
Ex. Telecommunication operators, Automobile companies etc
Origin of BPR : Michael Hammer of USA who coined the word re-engineering,
Michael Hammer and Jim Champy on BPR
The word radical is derived from Latin word radix, which means root. Which tells to get in to the root of business processes. It is not concerned with the marginal or incremental improvements as envisaged in Kaizen. The word design has a strong engineering connotation. In BPR the word design has got to do with either work design or product design.
No matter how well the product/service is designed, if the activities involved in producing are not properly designed.
The word dramatic relates to radical improvements. It relates specially for those business processes which are totally inadequate & doing just marginal improvements just for survival. These need redesign to get dramatic change.
Other Definitions
BPR :-is a systematic approach to radically improving the core business processes and key supporting processes. BPR is radical re-design of a business as whole or individual work process in order to maximize business effectiveness
2)THE CRITICAL SUCCESS FACTORS:- What are the key success factors customers are looking for?
- What are our customers asking us and other suppliers? - Will they be asking for it in future?
Why Re-engineering?
It focuses on break through improvement to dramatically improve the quality and speed of work and to reduce its cost by fundamentally changing the processes by which work gets done. Competition Universal need & Environmental Demands Technological Advancement Customers are demanding for better and better products and services Sinking Profitability and Market Share
Objectives
Cost reduction
Increase quality
Leverage Speed
Flexibility
Independence Faster Growth
Understand and measure the existing processes - avoid the repeating of old mistakes
- provide a baseline for future improvements
Identify the business processes to be redesigned Design and build a prototype of the new process Identify change levers (Ex. IT)
Process
Automatic identification and tracking, allowing things to tell where they are, instead of requiring to be found
High performance computing, allowing on-the-fly planning and envisioning
Benefits of Reengineering
Improvement in entire organization as a whole, Increased Profits By Reengineering, an Organization can achieve radical improvement in performance like Cost,Quality,Cycle time
Benefits of Reengineering(Contd)
Reengineering transform a rule driven, job centered Organization to Customer focused Organization
Reengineering generally results in radically new Organization designs that helps Companies to respond well to Competitive pressure
Reengineering helps to radically change the Corporate Culture Reengineering encourages workers at all level to make their suggestion for improvement Reengineering helps to create more Challenging and more rewarding jobs for employees
Success stories
General Motors Southwest Airlines Dell Ford Procter and Gamble American Airlines
CONCLUSION
In todays competitive environment three forces viz.. Customer, competition & change play a significant role. The traditional organization can not meet the present challenges. So BPR plays an important role to deliver goods & services at competitive prize, quality & on time delivery. The benefits of re-engineering are very significant. The industrial engineers are the agents of the change & have several assets that make them good candidate for BPR team membership.
21