International Business and Trade: Prof. Noriel Jim Pineda
International Business and Trade: Prof. Noriel Jim Pineda
International Business and Trade: Prof. Noriel Jim Pineda
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Chapter 1
The International Business Imperative
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Learning Objectives
To understand the history and impact of
international business.
To learn the definition of international business.
To recognize the growth of global linkages today.
To understand the U.S. position in world trade
and the impact international business has on the
United States.
To appreciate the opportunities and challenges
offered by international business.
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Need for International Business
More and more firms around the world are going global, including:
Manufacturing firms
Service companies (i.e. banks, insurance, consulting firms)
Art, film, and music companies
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Need for International Business
International business:
causes the flow of ideas, services, and
capital across the world
offers consumers new choices
permits the acquisition of a wider
variety of products
facilitates the mobility of labor,
capital, and technology
provides challenging employment
opportunities
reallocates resources, makes preferential
choices, and shifts activities to a global
level 5
What is International Business?
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Types of International Business
Export-import trade
Foreign direct
investment
Licensing
Franchising
Management contracts
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International Business Questions
How will an idea, good, or service fit
into the international market?
Should trade or investment be used to
enter a foreign market?
Should supplies be obtained
domestically or abroad?
What product adjustments are
necessary to be responsive to local
conditions?
What are the threats from global
competitors, and how can these threats
be counteracted? 8
International Business and the Roman
Empire
Pax Romana, or Roman Peace ensured that
merchants were able to travel safely and
rapidly.
Common coinage simplified business
transactions.
Rome developed a systematic law, central
market locations, and an effective
communication system; all of which enabled
international business to flourish in the Roman
Empire.
The growth of the Roman Empire occurred
mainly through the linkages of business
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International Business and the Roman
Empire (cont.)
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Global Links Today
International business has created a network
of global links that bind countries,
institutions, and individuals with trade,
financial markets, technology, and living
standards.
For example, a reduction in coffee production in
Brazil would affect individuals and economies
worldwide.
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Recent Changes in International
Business
Total world trade declined dramatically
after 2000, but is again on the rise.
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$ per hour
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All Plants Small Plants Large Plants
Non-Exporters Exporters 19
Globalization
Because of globalization, for the first time in history, the availability
of international products and services can be accessed by individuals
in many countries, from diverse economic backgrounds.
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The Structure of this Book
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