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    Business Plan Presentation

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    Ronabelle Montojo Villanueva - Gumalingging
    The M2R Coffea House offers a unique product - Ampalaya seed coffee - which provides health benefits. It will also sell native chocolate drink, kapeng barako coffee, and strawberry bubble tea. Located in Sagubo, Kapangan, Benguet, it aims to serve the local community, including students, employees, and unemployed individuals. The business will use penetration pricing and promotions to attract customers and establish market share when it opens.

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    Business Plan Presentation

    Uploaded by

    Ronabelle Montojo Villanueva - Gumalingging
    312 views6 pages
    The M2R Coffea House offers a unique product - Ampalaya seed coffee - which provides health benefits. It will also sell native chocolate drink, kapeng barako coffee, and strawberry bubble tea. Located in Sagubo, Kapangan, Benguet, it aims to serve the local community, including students, employees, and unemployed individuals. The business will use penetration pricing and promotions to attract customers and establish market share when it opens.

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    business [plan

    Original Title

    BUSINESS PLAN PRESENTATION

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    The M2R Coffea House offers a unique product - Ampalaya seed coffee - which provides health benefits. It will also sell native chocolate drink, kapeng barako coffee, and strawberry bubble tea. Located in Sagubo, Kapangan, Benguet, it aims to serve the local community, including students, employees, and unemployed individuals. The business will use penetration pricing and promotions to attract customers and establish market share when it opens.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    312 views6 pages

    Business Plan Presentation

    Uploaded by

    Ronabelle Montojo Villanueva - Gumalingging
    The M2R Coffea House offers a unique product - Ampalaya seed coffee - which provides health benefits. It will also sell native chocolate drink, kapeng barako coffee, and strawberry bubble tea. Located in Sagubo, Kapangan, Benguet, it aims to serve the local community, including students, employees, and unemployed individuals. The business will use penetration pricing and promotions to attract customers and establish market share when it opens.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    M2R Coffea House

    Sagubo, Kapangan, Benguet


    PROPONENTS

    Mikee O. Chang-agan
    Monaliza D. Chatoy
    Ronabelle M. Villanueva
    PRODUCT DESCRIPTION
    The M2R COFFEA HOUSE offers a unique selling point. The biggest edge that coffee house
    has the recent research stating “AMPALAYA SEED” as a substitute for coffee beans in making
    coffee in which the seed carries a lot of nutrients and very beneficial in our body because of its
    health benefit like: anti- diabetic, anti-cancer, anti-oxidant, clean the liver, immuno booster,
    appetite suppressor, Good for the heart, improves skin, effective in weight loss, easy digestion
    and good bye hair day.

    The M2R COFFEA HOUSE also offers other products like:


    1.NATIVE CHOCOLATE drink that made in TABLEA OR CACAO. It purely contains raw cacao
    which benefits human longevity and provides good health. Cacao Tablea is purely made from
    raw cacao beans.

    2.KAPENG BARAKO which is popular also here in the Philippines. Kapeng barako have a
    mental benefits like: Freshness, Increases alertness.

    3.STRAWBERRY BUBBLE TEA which contain high amounts of Vitamin C, along with
    significant amounts of antioxidants and phytonutrients. Strawberries also provide the body with
    Vitamin K, Vitamin B5, Vitamin B6, folic acid, manganese, magnesium, potassium, omega-3
    fatty acids, copper and riboflavin.
    Marketing Plan and Strategy
    Definition of Market
    •Is a medium that allows buyers and sellers of a specific good or
    service to interact in order to facilitate an exchange.
    •People with the desire and ability to buy a specific product or
    service
    Market Objectives
    •To provide and satisfy the needs of the market.
    •To promote the different native products of the business.
    •To determine the Return on Investment of the Business.
    Who are the Market
    •The target market will be the faculties, government employees,
    unemployed and students.
    •The community of Kapangan, Benguet.
    Product
    •The M2R Coffea House offers different native drinks, like the Ampalaya Coffee
    which is the main product of the business and offers also other products like:
    Cacao tea, Strawberry Bubble tea and Kapeng Barako.
    Place
    •The M2R Coffea House will be located at Sagubo, Kapangan, Benguet. The
    Business location is due to its favourable market condition, the weather
    temperature of the place is best for establishing the said business. It is about
    1hour and 45minutes from Baguio City. Situated nearby the Municipal of the
    place and a short distance to walk from the school. It is accessible by land
    transportation coming from different places of Benguet and Baguio and nearby
    provinces.
    Pricing Strategy
    •The pricing Strategy to be use will be PENETRATION PRICING, this strategy
    sets a low price to increase sales and market share. Once market share has
    been captured the firm may well then increase their price.
    Promotional strategy
    •We are going to make printed promotional material in the form of flyers that
    shares the information about the business and its products.
    •50% off on the opening of the Business.
    Organizational Chart

    Owner

    Accountant

    Producer Cashier

    Helper Sales Lady

    Customers

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