Introduction To Popular Culture

INTRODUCTION TO
POPULAR CULTURE .
WHAT IS POP CULTURE ?
CULTURE ?IS IT
IMPORTANT OR
NOT ? WHAT IS
THE IMPACT OF
THIS IN OUR
LIVES ?
POPULAR CULTURE IS THE VERNACULAR
CULTURE THAT PREVAILS IN ANY GIVEN SOCIETY.
POPULAR CULTURE IS ALSO KNOWN AS POP
CULTURE
POPULAR CULTURE IS THE CULTURE OF MASSES
IT IS HEAVILY INFLUENCED BY MEDIA, THISC
COLLECTION OF IDEAS PERMEATS THE
EVERYDAY LIVES OF THE SOCIETY.
WHAT IS POP CULTURE AND
ITS DEFINITION?
IT IS ENTIRELY IDEAS ,PERSPERSTIVE ,
ATTITUDES , MEMES,IMAGES , AND OTHER
PHENOMENA THAT WITHIN THE
MAINSTREAM OF THE GIVEN CULTURE
THHE GENERAL CULTURE OF A SOCIETY,
INCLUDING IDEAS , MUSIC , BOOKS AND
MASS MEDIA
THE TERM POP CULTURE BECAME A
MAINTSREAM DURING THE 1980’S
HOW IS POP CULTURE
DETERMINED?
BY EVERYDAY INTERACTIONS ,
NEEDS AND DESIRES THE
CULTURAL “MOMENTS” THAT
MAKE UP OUR EVERYLIVES .
WHO INFLUENCES POP
CULTURE ?
IN MODERN SOCIETY , POP CULTURE IS
THE INFLUENCED BY THE INDUSTRIES
THAT DESSIMINATE CULTURAL
MATERIAL.
FILM , TV, NEWS MEDIA ,MUSIC ,

PUBLISHING , ANIME
WHAT MAKES POP CULTURE
UNIQUE ?
IT IS CONSTANTLY
CHANGING
IT IS SPECIFIC TO TIME
AND PLACE
T HEORIST JOHN STORREY, IN HIS THEORIES OF POP
CULTURE, DISCUSSES 6 DIFFERENT CONCEPTS OF
POPULAR CULTURE WHICH INCLUDE...
.1.Popularity achieved with numbers (ubiquitous exposure,

ratings etc. )
2. Culture that is accessible (low culture) - Not scarce or difficult

to interpret
3. Mass Commercial Culture - pop culture that is produced at an

elevated rate in order to make money off of the viewer/consumer
4. Post-Modern Culture - culture that refuses to accept its place as low culture -
though accessible, it is not necessarily easy, and often is attempting to criticize
and examine high-culture and other forms of pop-culture (think the TV Show
Community, or the artist Andy Warhol)
5. Folk Culture - culture created by the audience (Youtube, folk art, artists like
Banksy)
6. Pop Culture created by the interactions between dominant groups (networks,

companys, etc.) and their audience's acceptance or refusal (think Jar Jar Binks)
THE MOST
COMMONCATEGORIES OF POP
CULTURE
ENTERTAINMENT
SPORTS
NEWS
POLITICS
FASHION / CLOTHES
TECHNOLOGY
HWAT IS THE IMPORTANCE OF
POP CULTURE?
The importance of popular culture is seen in the way it impacts
society. In influences peoples’ choices, the clothes they wear, the
food they eat, the music they listen to. There exist two views about
its meaning. It brings a large number of heterogeneous people
coming for differing social backgrounds to see themselves as a
collective unit, a social group. It unites the people playing an
inclusionary role and gives them a sense of identity. It not only
provides self-satisfaction but also helps in building a communal
bonding.
ASSIGNMENT
1. IDENTIFY THE DIFFEFRFENCE BETWEEN THE
POPULAR AND CULTURE IN THE PHILIPPINES .
2. DISCUSS THE RELATIONSHIP BETWEEN MEDIA
AND POPULAR CULTURE ?
3. IDENTIFY THE DIFFERENT BRANCHES OF POP
CULTURE ?
PLEASE WRITE THE RUBRICS
IN EACH ITEM.
RUBRIC FOR ESSAY
Criteria Description Points Points Obtained
The content was well-thought of;

Content the question was thoroughly 3
answered.
The discussion was well-written
with ideas that convey the reader.
Organization 2
Information is relevant and

presented in a logical order.
Sentence
Sentences are well constructed and
Structure,
have varied structure and length;
Grammar, 1
ACTIVITY.
CHOOSE 1 CATEGORY
OF POP CULTURE AND
PERFORM A SHORT
SKIT.
Performance Level
Criteria 4 You made it! 3 Impressive! 2 Just Okay! 1 Try Again Score

Mastery of the All ideas are related to Most ideas are related, Some ideas are Ideas are read, from
topic the topic and does not sometimes glance to related, often times the book/notes
35 Points glance to the the book/notes glance to the (29 points)
book/notes (33 points) book/notes
(35 points) (31 points)

Coherence Ideas are well- Most of the ideas are Some ideas are Ideas are illogically
30 points organized well- organized well-organized arranged
30 points 27 points 25 points 23 points

Instructional Varied (e and audio- Enough (e and audio- Instructional Instructional
materials visual) instructional visual) instructional materials (visual) materials evident
20 points materials with materials with with little creativity, but few and not
creativity, neatness, creativity, neatness, & neatness, & clarity creative, neat &
clarity clarity 16 points clear
20 points 18 points 14 points

Correct Usage Committed 1 to 5 Committed 6 to 10 Committed 11 to 20 Committed more
15 points errors errors errors than 20 errors
15 points 13 points 11 points 9 points

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INTRODUCTION TO

FILM , TV, NEWS MEDIA ,MUSIC ,

.1.Popularity achieved with numbers (ubiquitous exposure,

2. Culture that is accessible (low culture) - Not scarce or difficult

3. Mass Commercial Culture - pop culture that is produced at an

6. Pop Culture created by the interactions between dominant groups (networks,

Criteria Description Points Points Obtained

The content was well-thought of;

Information is relevant and

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