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By : G. Swapnil
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For the world of business .
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Welcome
We will shortly see various aspects of Facebook like
Communities Pages Like Top news Advertisements on Facebook Customer Targeting tools
But first lets visit the profile of facebook founder Mark Zuckerberg and look at his recent activities.
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Mark Zuckerberg
Mark Zukerberg
Mark Zuckerberg added 750 million active users to Facebook.
Mark Zuckerberg 50% of the active user log on to FB once in a given day.
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People spend over 700 billion minutes per month on facebook.
300,000 users added translator to their facebook site. Mark Zuckerberg added 250 million active facebook users from mobile phones.
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I am the youngest Billionaire of the world

I m worth $13.5 Billion! Info: Lives in Palo Alto, California Knows English, Mandarin Chinese, From Dobbs Ferry, New York Born on May 14, 1984 http://www.facebook. com/zuck
Steve Jobs 7% Larry Page 17% Sergey Brin 17%
Bill Gates 48%
Mark Zuckerberg 11%
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Why do you like FB?

95086
It was the result of survey conducted till 7 August, 2011 at 1:00 AM.
8362 18325 1324 2096 714 2222 1527 1419 2657
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Swapnil G. Enjoyin
Swapnil G. Enjoyin Thank you Mark! Swapnil G. Enjoyin Guys!! tell me the various ways with which we can use facebook interface for business?
You, Pankaj Arora, Alok, Rashi, and 2 more like your status. . Comments 4
Tulesh Dude! I ve been using this to promote my community Koffee with Tuleshwar. I m making strong political network ;) . Nikita Sharda I spent my summer training trying to promote my company s event Ispire on facebook ya.. :D! It did receive a great success :P Rashi I like shopping. Usually facebook finds out what I really want to buy and offers me exiting prices. I can t resist to click on it! Alok I m an entrepreneur. Usually I love writing CEO blogs, my requirements, current analysis and of course increasing my business network! Pankaj Arora I not only use it for my business purpose! I also like to give facebook as an assignment to our student to learn business aspect of it! :)
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FB Create A Page
FB Create a Page
Local Business or Place Company, Organization, Institution Brand or Product Artist, Band or Public Figure Entertainment Cause or Community
Koffee With Tuleshwar

207 members (http://www.facebook.com/
groups/147512945304243/
The community was created with a vision to meet with the politicians and entrepreneurs of Chhattisgarh and build future relationships. So far the community is successful and has top names of the state.
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FB Business Page
An event that encourages children for real life problems. Students will develop a business models and faculties from IIT and BITS Pilani will be their mentors. Selected facebook because every teenager is found on facebook.
Ispire by Phyzok
(http://www.facebook.com/pages/Ispi
re-by-Phyzok/255409734470667
A page created by the director of the company. Nikita, a summer intern helped in promoting the company thereby building up relations as well as getting her future career fixed.
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FB Business Network
Facebook for Business
http://www.facebook.com/group.php?gid=2358208324
The community itself has 39000 members. Articles gets posted in almost every 3 hrs.
Similarly, entrepreneurs and developers from more than 190 countries build with Facebook Platform.
More than 2.5 million integrated websites. Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
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FB Advertisement
These ads usually appears on the right hand side of a facebook page. The display of ads are not mere by chance but involves profiling of active member. Most of the time click on ad ends up with more ads of similar kind on home page.
Cost and Budgeting

CPC/CPM
Scheduling Delivery Reporting

Ad performance matrix Demographic matrix Social Matrix Responder profiles
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FB Ads Advantage
Facebook Ads provides CM Photographic the ability to target their exact demographic. Example : 24 30 years old women whose relationship status on Facebook indicated that they were engaged.
Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics' website from the ads, 60% became qualified leads and actively expressed interest in more information.
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FB Ads Advantage
G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Realtime suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-percustomer basis. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer.
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FB Ads Advantage
G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Realtime suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-percustomer basis. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer.
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FB Ads Advantage
With Facebook Ads one can turn advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products.
Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.
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Facebook to the Rescue
http://blogs.hbr.org/cs /2011/08/the_simple_ way_to_avoid_social.h tml
Pepsi quickly apologized via Twitter for an insensitive Pepsi Max ad that depicted "one lonely calorie" committing suicide.
Dominos contaminated food case of 2009. Taco Bell on Facebook offered free tacos, encouraging customers to make up their own minds about the beef in question. Saved 7million fans.
Social media, by its very nature, promotes democracy and presents challenges for dictators attempting to pass off as fact anything other than the truth.
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facebook

Home Profile Friends Messages

[email protected] do_not_disclose***** Login

Mark Zuckerberg added 750 million active users to Facebook.

People spend over 700 billion minutes per month on facebook.

I am the youngest Billionaire of the world

Steve Jobs 7% Larry Page 17% Sergey Brin 17%

Bill Gates 48%

Mark Zuckerberg 11%

Why do you like FB?

8362 18325 1324 2096 714 2222 1527 1419 2657

Koffee With Tuleshwar

Cost and Budgeting

Scheduling Delivery Reporting

Facebook to the Rescue

http://blogs.hbr.org/cs /2011/08/the_simple_ way_to_avoid_social.h tml

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