Scribd Logo
Upload

Welcome to Scribd!

  • 178 views

    Session 16 HBR Case Vispera

    Uploaded by

    KS
    Vispera provides image recognition and visual analytics services to help retailers and suppliers. It uses computer vision to assess whether products are properly displayed on store shelves as planned. This helps reduce stock-outs and increase sales by improving share-of-shelf, speed-to-shelf, and shelf-availability metrics. The technology can also enable out-of-stock prediction, dynamic pricing, and industry trend analysis. Vispera aims to improve the alignment between brands and retailers to get products into shoppers' hands more effectively.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Session 16 HBR Case Vispera

    Uploaded by

    KS
    178 views13 pages
    Vispera provides image recognition and visual analytics services to help retailers and suppliers. It uses computer vision to assess whether products are properly displayed on store shelves as planned. This helps reduce stock-outs and increase sales by improving share-of-shelf, speed-to-shelf, and shelf-availability metrics. The technology can also enable out-of-stock prediction, dynamic pricing, and industry trend analysis. Vispera aims to improve the alignment between brands and retailers to get products into shoppers' hands more effectively.

    Original Title

    Session 16 Hbr Case Vispera

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Vispera provides image recognition and visual analytics services to help retailers and suppliers. It uses computer vision to assess whether products are properly displayed on store shelves as planned. This helps reduce stock-outs and increase sales by improving share-of-shelf, speed-to-shelf, and shelf-availability metrics. The technology can also enable out-of-stock prediction, dynamic pricing, and industry trend analysis. Vispera aims to improve the alignment between brands and retailers to get products into shoppers' hands more effectively.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    178 views13 pages

    Session 16 HBR Case Vispera

    Uploaded by

    KS
    Vispera provides image recognition and visual analytics services to help retailers and suppliers. It uses computer vision to assess whether products are properly displayed on store shelves as planned. This helps reduce stock-outs and increase sales by improving share-of-shelf, speed-to-shelf, and shelf-availability metrics. The technology can also enable out-of-stock prediction, dynamic pricing, and industry trend analysis. Vispera aims to improve the alignment between brands and retailers to get products into shoppers' hands more effectively.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    VISPERA : Visual Intelligence for Retail

    HBR Case 1 Discussion


    Learning Objectives
    Key concepts (1)
    • Image Recognition Technology
    • Automated Visual Analytics
    • Assess whether products are on retail store shelves as planned
    • Share-of-Shelf, Speed-to-Shelf and Shelf-availability
    • reduce stock-outs, increase sales, reduce personnel costs, and improve
    operational efficiency
    • Amazon Go
    • Out-of-Stock prediction capabilities
    • Dynamic pricing and predicting industry trends
    Key concepts (2)
    • The alignment between brand suppliers and retailers to ensure
    products get into shopper’s hands.
    • How channel partners create value and how channel partners might
    help consumers during the purchasing and generating customer
    traffic.
    Key Questions (1)
    • How ML can improve Brick-and-Mortar retail execution: Image
    recognition technology and Automated visual analytics?
    • Shoppers have high expectations from stores
    • Online alternatives
    • OOS – Out-Of-Stock
    • lead to lost sales, shoppers substitute of other products, delay of purchase, leave the
    store
    • OSA – On the – Shelf – Availability
    • low product availability can have a long lasting negative effect on customer loyalty
    Key Questions (2)
    • Shelf availability can only be crudely estimated
    • Phantom products - in the store but still in the backroom, misplace
    on the shelves, or not properly presented to the shoppers
    Key Questions (3)
    • Mobeye - combines crowdsourcing services with image recognition to
    offer services to retainers and brands
    • Navii - a robot that collects photos and runs deep learning algorithms
    to deliver automated planogram complaince
    • ROCKy – robotic retail surveying tool
    Key Questions (4)
    • If you are a brick-and-mortar retailer, what's important to you ? How
    about if I am like Unilever or Coca-Cola?
    • Why is retail execution challenging ?
    • Why were the auditors hired by the supplier?
    • What is the problem they are trying to solve and why is it hard to solve?
    • What is happening at the store level?
    • What is an auditor looking out for?
    • What do they do when they walk into a store?
    • Vispera Image Recognition Services for Retail - YouTube

    You might also like