Final - Presentation Bus331
Final - Presentation Bus331
Final - Presentation Bus331
BY
SINGHA CO.
Group Members:
Mission
Vision
TECHNOLOGY TO REUSE THEIR ENVIRONMENTAL PROGRAM THAT REUSE THE WASTE CALLED USING YEAST FROM THEIR OWN
SUPPLY FOR THEIR PRODUCT HELP RAISE AWARENESS OF KIESELGUHR FOR THEIR OWN FARM FOR THEIR OWN BEER TO
DEVELOPMENT ENVIRONMENT ISSUES TO BOTTLES INSTEAD OF IMPORTING MINIMIZE SUPPLY COST.
MINIMIZE IMPACT TO THE CHAO LARGE QUANTITIES OF GLASS FOR
PHRAYA RIVER. THEIR BEER BOTTLES WHICH
INCREASED THE EFFICIENCY.
1) Operative Strategy :
Strategies that
help sustain 2) Marketing strategy :
Competitive standard,
-Keep up with Premium and super premium segments of
the market
Long-run
3) Product strategy :
PART 2
of Product Design
Process, Quality
Management System
and Design for
Environment
INTRODUCTION To THE
NEW PRODUCT
Economic Analysis
Feasibility
people.
(Con.) -Super Lion, which found that Leo beer sold better.
Help Leo beer grow unrivaled.
-Leo beer packaging is designed as a safe.
-The non-alcoholic Leo beer used packaging bottles
are recyclable.
Form Design
For the form design of our newly introduced product, we have come up
with:
PART 3 Chain Procurement
and Distribution Channels.
Framework
Further discussion :
Leo beer's supply chain
management, distribution channels, target
market, and lastly issues and challenges in
the industry.
Analysis of the company’s global
supply chain procurement, process,
systems, and trends
Leo has been using special Thai rice which gives their beers a
unique taste. The selection of these rice are done by Leo and
are bought from local small businesses. All their ingredients are
sourced locally.
Leo uses high end IT system to get closer with their suppliers
and customers. They store data ani analyze them through the
help of IT systems.
Trends tends to change over time, but for Leo it has been seen
that they take sustainability very seriously. As seen in most
7/11, their three bottle packs are packed in cartoons and not
plastic.
Company strategic decision systems and
Processes
Four key elements to strategic decision system and processes :
Product development
Customers
Manufacturing
Suppliers
Global supply
procurement system
The attempt to awaken "logistics" through Leo Link
Focusing on finding products both inside and outside
the network to fill the transport trucks.
v Singha's supply chain focus is more focused on Cost Center than Profit
Center, because if costs are managed low, “profit” is the result. And
would like to focus on selling products to retailers to get as close to the
consumer as possible.
◦ Purchasing guidelines
Nontariff barriers
Localization barriers