Intro To Content Production

Course : COMP6495 Content Production
Effective Period : February 2021
Intro to Content
Production
Session 1
Learning Objectives
After studying this chapter, student will be able to:
LO 1: Produce production design with

complete elements
Today’s Outline
This chapter explains about basic knowledge about content
production.
1. Basic and Stages of Video & Film Production

2. Idea Brainstorming
3. Production Design
What is Content
Production?
• Content production course comprises theoretical
and practical knowledge about video and film
production. Students will learn about Pre-
Production, Production, and Post-Production stages.
• At the end of this course, students must produce a
video or short film based on their skills and the
client’s requirements.
• In this course you will learn everything about how to
make a video/short film from the planning until
presenting to client.
What is Content
Production?
• In every video & film production there are 3 main
stages that need to be done in order:
1. Pre-Production
2. Production
3. Post-Production
Pre-Production
• Pre-production is the most important phase in

making a film/video, this is the stage of preparing
before shooting.
• It is also the time to make major creative decisions.
Pre-production is the time to test concepts and
stories. Professionals do not move into production
until they are convinced they are on the right track.
Beware of moving into production too quickly before
your script really works.
Pre-Production
• Pre-production consists of (but not limited to):

a. Script Writing (list of elements needed for production
such as the number of actors, props to be used, and
different studio set/location where filming will take place)
b. Making Storyboard (communication tool to execute the
shooting of the film. The general rule for storyboards is
one storyboard frame for each shot in the program)
c. Shooting Schedule (plan for each day’s filming; number of
scenes, locations, and starting/ending times  created by
assistant director and given to production manager who
manages the overall production schedule)
Example of a
Storyboard
arrows are used
in storyboards
to indicate
movement
Production
• Production phase is the time frame of actually

shooting the project. This is often the most expensive
and highest-intensity phase of the process. Filmmakers
should generally follow the plan developed in
preproduction during shooting.
• Professional shoots can have more than a hundred
people on the crew. Some of them are director,
producer, dop/cinematographer, sound recordist, set
designer, costume designer, and many more.
Call Sheet
In big productions, crew may make a call sheet on pre-production

stage. This will help them in production phase.
Post-Production
• Post-production is the last phase, generally it refers to

the editing stage, but it can be much more than that.
You need to record music, add sound effect, or even do
some reshooting for bad footages.
• The whole production stages (pre, production, and
post) are complex. That’s why you have a course just to
study script (COMM6494 Script Writing) and a course
to study editing with Adobe Premiere (MDIA6054
Creative Audio Visual)
Idea Brainstorming
https://www.youtube.com/watch?v=He0R-Va4NaA
Many young writers think that the world around them is not
particularly interesting and seek to set their stories
somewhere else, but keep in mind that what you take for
granted is unfamiliar to others.
Idea Brainstorming
• Personal experience is a valuable source of material for

writers. Things that happen to you directly can serve as
scenes in your video projects.
• It is important to beware of developing a story that is too
far removed from your experience. For example, if you
want to tell the story of a character in a distant land, from
another time, and another culture, you will need to do
extensive research to create a realistic portrayal.
• There are many sources of ideas to be mined that lay
outside personal experience. Consider the people in your
life: friends, relatives, and acquaintances. We all know
people who have told us remarkable true stories.
Idea Brainstorming
• Silver Linings Playbook won 47

awards including Academy Awards.
• The director, David O. Russell,
experienced some of the same
situations that his characters did in
his film about a former teacher who
suffers from bipolar disorder and
moves back home with his family.
Russell’s son was diagnosed with
autism as a toddler. “It’s personal to
me, because I’ve lived through some
of these experiences with my son,”
Russell said in an interview.
Idea Brainstorming
• After you have an idea and rough concept of the

film/video, make an outline. A scene outline identifies
each scene in the program in a few words, noting the
location of each scene, the time of day, and whether the
scene takes place at an interior/exterior location.
• The outline does not contain all of the information
necessary for a production shoot; it is predominantly an
internal working document to help structure the story. As
your story becomes more developed, your outline will
expand. When you feel the outline is adequately realized,
you can convert this outline into a script.
Idea Brainstorming
Example of
Scene Outline
INT: interior
(inside)
EXT: exterior
(outside)
Idea Brainstorming
• You will learn more about how to write and build a strong script in
Script Writing course. But in general, films and video projects are
written in a three-act structure.
• In Act I, the story is established and the characters are introduced and
developed. The audience meets the main character and learns their
objectives. Then Act II is focused on confrontations.
Idea Brainstorming
• In Act III, the confrontations and complications reach a crisis, the crisis
is resolved, the dramatic question of the program is answered, and
there is a resolution to the story.
• Plot point is a dramatic event in the story. If your story is about
treasure hunters who find a clue to the location of a hidden key, when
they get there, they find a dead body instead.
Class Activity:
Story in a Can
https://www.youtube.com/watch?v=vWUuleECjy8
1. Make a group consist of 6-8 people

2. Write a set of random words. Exchange those words with other groups
3. Take one word from each ‘can’ and try to generate ideas with your group
4. Do several turns and pick one of the best story. Present it in the class.
References
• Diefenbach, Donald L.& Slatton, Anne E. (2020). Video

Production Techniques: Theory and Practice from
Concept to Screen. 02. Routledge. London. ISBN:
9781138484566.
• https://www.youtube.com/watch?v=He0R-Va4NaA
• https://www.flavorwire.com/395372/the-true-stories-be
hind-10-directors-most-personal-films
• https://www.youtube.com/watch?v=vWUuleECjy8

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What are the three main stages of video and film production?

What are some key elements of pre-production?

Course : COMP6495 Content Production

Effective Period : February 2021

After studying this chapter, student will be able to:

LO 1: Produce production design with

1. Basic and Stages of Video & Film Production

• Pre-production is the most important phase in

• Pre-production consists of (but not limited to):

• Production phase is the time frame of actually

In big productions, crew may make a call sheet on pre-production

• Post-production is the last phase, generally it refers to

• Personal experience is a valuable source of material for

• Silver Linings Playbook won 47

• After you have an idea and rough concept of the

1. Make a group consist of 6-8 people

• Diefenbach, Donald L.& Slatton, Anne E. (2020). Video

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