Scribd Logo
Upload

Welcome to Scribd!

  • 14 views

    Use of Digital Sources Zeferia Hotel

    Uploaded by

    Gökçenaz Uzun
    The document provides an agenda for a session on analyzing and recommending strategies for Zeferia Hotel's use of digital spaces and social media marketing. It includes descriptions of analyzing the hotel's current digital space use and comparing it to competitors, reviewing marketing channels, and providing recommendations. It also briefly outlines setting up data collection, tracking and analysis to evaluate social media marketing effectiveness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Use of Digital Sources Zeferia Hotel

    Uploaded by

    Gökçenaz Uzun
    14 views18 pages
    The document provides an agenda for a session on analyzing and recommending strategies for Zeferia Hotel's use of digital spaces and social media marketing. It includes descriptions of analyzing the hotel's current digital space use and comparing it to competitors, reviewing marketing channels, and providing recommendations. It also briefly outlines setting up data collection, tracking and analysis to evaluate social media marketing effectiveness.

    Original Title

    Intro of Business Meeting

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides an agenda for a session on analyzing and recommending strategies for Zeferia Hotel's use of digital spaces and social media marketing. It includes descriptions of analyzing the hotel's current digital space use and comparing it to competitors, reviewing marketing channels, and providing recommendations. It also briefly outlines setting up data collection, tracking and analysis to evaluate social media marketing effectiveness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views18 pages

    Use of Digital Sources Zeferia Hotel

    Uploaded by

    Gökçenaz Uzun
    The document provides an agenda for a session on analyzing and recommending strategies for Zeferia Hotel's use of digital spaces and social media marketing. It includes descriptions of analyzing the hotel's current digital space use and comparing it to competitors, reviewing marketing channels, and providing recommendations. It also briefly outlines setting up data collection, tracking and analysis to evaluate social media marketing effectiveness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    USE OF DIGITAL SOURCES

    ZEFERIA HOTEL

    Sude Hanefioğlu- görev tanımı?


    Gökçenaz- görev tanımı?
    Çağla- görev tanımı?
    Kerem- görev tanımı?
    2021

    Today's Agenda

    By the end of the session, you will observe :

    • Description and analysis of digital space use


    • Short comparison with a competitor
    • Marketting channels
    • Recommendations for the hotel
    • Closing remarks

    as the social media strategies !


    02
    2020

    Social media
    is critical.
    It's not just a marketing tool.

    03
    2020

    03
    2021

    10
    2021

    10
    Recommandations
    Open a coke, open Das Auto.

    happiness.

    09
    2021

    What we offer for Zeferia hotel?

    06
    Value
    Proposition
    What we offer for ZEFERIA?
    The Zeferia Hotel’s 2021

    marketing strategy

    Traditional Marketing Social Media Marketing

    05
    Digital marketing 2021

    channels

    Elders (60+) Adults /young adults Teenagers

    X generation Y generation Z generation

    04
    2021

    The ABCs of
    Social Media Marketing
    Traditional Marketing Digital Marketing

    You can include photos of your team,


    descriptions of products, or your goals as a
    company. It all depends on the purpose of
    your presentation, and how you plan to
    arrange the details.

    05
    SOCIAL MEDIA MARKETING SCHOOL 2020

    Presentations are communication tools that can be used as


    demonstrations, lectures, speeches, reports, and more. It is mostly
    presented before an audience. It serves a variety of purposes,
    making presentations powerful tools for convincing and teaching.

    To create a stunning presentation, it's best to simplify your thoughts.


    Start with an outline of topics and identify highlights, which can be
    applied to whatever subject you plan on discussing. You can then
    organize them into your introduction, your main content, and your
    conclusion.

    07
    SOCIAL MEDIA MARKETING SCHOOL 2020

    Pick your platforms


    Presentations are communication tools that can be used as demonstrations, lectures,
    speeches, reports, and more.

    It is mostly presented before an audience. It serves a variety of purposes, making


    presentations powerful tools for convincing and teaching.

    08
    SOCIAL MEDIA MARKETING SCHOOL 2020

    SE T UP DATA COL LECTION


    Step 01 Presentations are communication tools that can be used as demonstrations,
    lectures, speeches, reports, and more

    Evaluating TRACK AND RE CORD

    effectiveness Step 02 You can then organize them into your introduction, your main content, and
    your conclusion.

    ANALYZE IMPACT
    Step 03 It’s also a good idea to pair data with visual aids like charts, graphs, or
    images.

    11
    SOCIAL MEDIA MARKETING SCHOOL 2020

    Social Media Advocates


    Meet the Team

    B E T SI KUMR ON TR OY BUSC HOF PILIT TA WRE N


    L E AD ST R AT E GIST M ARKE TING MANAGE R CU STOME R ADVISER

    13
    SOCIAL MEDIA MARKETING SCHOOL 2020

    Get Social With Us


    We'd love to work with you.

    PHONE NUMB E R
    123-456-7890

    E MAIL ADDRE SS
    [email protected]

    W E B SIT E
    www.reallygreatsite.com

    14

    You might also like