FINAL Reliance Communication

A
PROJECT REPORT
ON
PAPER XVIII AND XX-PROJECT PRESENTATION AND VIVA

VOCE OF BBA(H) PART III 2010
SUBMITTED BY-ARIJIT DE
ROLL NO-173-032-0016
THE BHAWANIPUR EDUCATION SOCIETY COLLEGE
MENTOR-MR.T SENGUPTA
TABLE OF CONTENTS
S.NO. TOPIC
1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. OBJECTIVE OF MY RESEARCH
4. PRODUCTS AND SERVICES

5. COMPETITORS
6. COMPANY PROFILE
7. MARKETING STRATEGIES
8. AWARDS
9. CLIENTS
10. FINANCIALS OF RELIANCE COMMUNICATION
11. ROLE OF MANAGEMENT
12 RESEARCH AND FINDINGS
13 LEARNING AND LIMITATIONS
14 NO.OF BRANCHES
15 JOB OPPORTUNITY
16 CONCLUSION
The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access
to affordable means of information and communication. It was with this belief in mind that Reliance
Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fiber
optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of
Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.
Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and
convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning
the entire infocomm (information and communication) value chain, including infrastructure and services —
for enterprises as well as individuals, applications, and consulting.
Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing
about a new way of life.
VISION-

“We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge
information and communication services affordable to all individual consumers and businesses in India.
We will offer unparalleled value to create customer delight and enhance business productivity.
We will also generate value for our capabilities beyond Indian borders and enable millions of India's
knowledge workers to deliver their services globally.”
 RESEARCH METHODOLOGY

 Methodology in the applied sense refers to various methods used by the researcher
right from data collection and various techniques used for the same for interpretation
and inference. Methods and techniques are often used synonymously in research
literature. Research methodology is what must be done, how it will be done, what
data will be needed, what data gathering will be employed, how sources of data will
be selected and how the data will be analyzed and conclusions reached. When we
talk of research methodology we not only talk of the research methods but also
consider the logic behind the methods we use in the context of our research study and
explain why we are using a particular method or technique and why we are not using
others so that research results are capable of being evaluated either by the researcher
himself or by others.
 OBJECTIVES OF THE RESEARCH
 The basic purpose of the research was to identify the position of the employees . The
key objectives of the research are as follows:
 To know about the how they get training.
 To know about the employees satisfaction from training.
 To make the employees aware about the new product and plans and with this to
know exactly what type of plans does the customer wants to use.
 Ask them to take the complete view of the customer about the RCIL and its services
and thus to generate need of Reliance products.
 With the help of the questionnaire the company can made the important changes in
the training procedure so that the company reaches towards the employes satisfaction.
CONSUMER- ENTERPRISE-
1.Mobile : CDMA | GSM 1. Blackberry
2.Wireless phone 2. Office centrex-E1DID
3.Wireless terminal 3. One Office Duo
4.Blackberry 4. Audio Conferencing
5.Roaming 5. Reliance PCO
6.Broad net 6. Toll Free: ITFS
7.Reliance landline 7. Broadband
8.Reliance net connect 8. Business Broadband Internet
9.R World : CDMA | GSM 9. Leased Line: IPLC
10.Reliance global call 10. Ethernet Leased Lines
11.Reliance passport 11. Virtual Private Network
12.Reliance passport 12. Wireless Data VPN
13.Reliance BIG TV 13. Video Conferencing
14.Reliance IPTV 14. Internet Data Center
15.Common service center
Bharti Airtel
Tata Teleservices
Vodafone Essar
Idea Cellular
BSNL
Aircel
Company profile
 Founded -2004
 Key people Anil Ambani, Chairman and Managing Director , Vice-Chairman
Reliance-ADA Group
 S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom Industry
Telecommunications
 Employees - 33,000
 Name Designation Anil D

Ambani Chairman / Chair Person S P Talwar
Director A K Purwar
Director
J Ramachandran Director Deepak

Shourie Director
Marketing Strategies
 Undertook financial restructuring of Reliance communications
 To spend Rs 16,000 crore to expand and strengthen network coverage
 After expansion, Reliance Communications will have the single largest wireless
network in the world
 Launched the lowest-cost classic brand handset at Rs 777
 Subscriber base grew to over 28 million during last fiscal, registering 60% growth.
The business strategy is based on five pillars:
 1. Network superiority.
 2. Brand equity.
 3. Channel strength.
 4. Customer service excellence.
 5. Our people.
Reliance Communications
 World’s largest network roll-out covering almost a billion people in India.
 World’s largest IP enabled optic fiber cable network - 230,000 Rkms
 Pioneered wireless affordability in India
 Coverage + Affordability = Profitable Growth

 Over 45 million consumers in India
 Over 1.4 million individual global consumers
 Over 200 major global carriers
1. Telstra Strategic Design Award Winner.
2. Number one brand according to economist time

EMI Australia Pty Ltd
McGrath Partners Real Estate Group
Sky Channel
The Shoal Bay Resort & Spa Associated Press
Australian Film Commission
Bose Australia
EGO Group
Qantas Defense Services
Sydney Tower Restaurant Group
Resi Home Loans
Southern Cross Homes
R.S.P.C.A.
Grange Securities
The National Institute of Dramatic Arts (N.I.D.A.)
PARTICULARS Qtr ended Qtr ended
31/12/08 31/03/09
EBIT 23,525 23,832
Profit before tax 14,594 15,654
Net profit after tax (before 14,441 15,169

adjustment of share)
Net profit after tax (after 14,102 14,544

adjustment of share
FINANCIALS
•NET PROFIT UP BY 9.4% TO RS. 5,908 CRORE (US$ 1,165 MILLION).
•REVENUES HIGHER BY 20.3% AT RS. 22,941 CRORE (US$ 4,523
MILLION).
•EBITDA HIGHER BY 13.3% AT RS. 9,288 CRORE (US$ 1,831 MILLION).
•IT IS A LISTED COMPANY UNDER BSE,NSE
•SHARE PRICE-237.05
Role
1. decision making
2. planning
3. controlling
4. strategy Formation
5. integration of resources
Required skills
1. conceptual and decisional skills
2. people skills
3. technical skills
RESEARCH AND FINDINGS

There are many types of the research like descriptive, analytical, basic, applied, qualitative, quantitative, and
conceptual..

Descriptive Research:
In this type of research I have collected data by observation, by mailing to the companies or to the key decision
maker, by going to the company with the appointment with the key decision maker and ask employees about training
produres in the Reliance Communication .

Analytical Research:
I also have collected data from already available information. I got the information from the newspapers with the
help of that information (phone no.) I used to take appointment with the concerned person and. In this research
correlation technique is used to analyze the data.

Basic or Pure Research:
Visiting to the company to company I have got many people who are not satisfied with the services of RCIL.This
enhance my ability of dealing with the people and make them satisfied.

Applied Research:
The research which has immediate commercial potential is called applied research. Applied research can further be
classified as problem oriented and problem solving research.
LEARNING AND LIMITATIONS
Doing a project in RELIANCE COMMUNICATION in Kolkata city, was a great
opportunity to practically understand and experiencing the marketing field.
I express my deep sense of gratitude to RELIANCE COMMUNICATION for giving me
this opportunity and for providing platform to undergo training, and get the valuable
knowledge of telecom industry.
As RELIANCE COMMUNICATION is a telecom company the project was totally a

marketing project hence it helped me to practically understand the telecommunication
services.
The company helped to understand various schemes.

The company also helped me to understand every step of their competitors in the
market.
The company also helped me to understanding how FOS performs their work
efficiently.
During the survey it is observed that what are the real problems faced by the
customer.
Meeting different people in various segments, interviewing with corporate and actual
users helped me to learn the basics of telecom industry.
During the survey I came to know the real competition between the major players of
telecom industry. It helped me to understand the future of telecom industry with its
opportunities and threats.
No. of Branches and Locations
R Com operations are spread across 673 cities and span a host of various kinds of
services.
R Com business is organized around the following categories: wireless, wire line,
wholesale, the Reliance World/Reliance Communications outlets and village
telephony.
 Our people ,our strength- “we bet on people” said Dhirubhai ambani
 Today Reliance Communications offers challenging assignments and career
opportunities to engineers, MBAs, Telecom network and IT specialists, profit centre
heads as well as young professionals.
 Exciting Opportunities in Material-Buyer in different segment, Product executive
,Software developer, Tech leads, Head software development , Product lead.
CONCLUSION
Reliance communication is a very big brand name and I am
very thankful to the Reliance people to help me in completing
my project in Reliance communication. Reliance
communication provides me the good opportunities to make
my skills stronger in marketing. I am also very thankful to my
project guide Mr. Rajiv Taneja for giving me his useful
guidelines and important time.
While doing this project I have talked with many people and
came to know about the market and I learnt that how the
companies’ works and what they have to do for retaining there
position in the market.
Reliance Communications has trained me to face the
challenges whatever in the market.
THANK YOU

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A

PAPER XVIII AND XX-PROJECT PRESENTATION AND VIVA

4. PRODUCTS AND SERVICES

 Name Designation Anil D

J Ramachandran Director Deepak

 World’s largest network roll-out covering almost a billion people in India.

 World’s largest IP enabled optic fiber cable network - 230,000 Rkms

 Pioneered wireless affordability in India

 Coverage + Affordability = Profitable Growth

2. Number one brand according to economist time

EBIT 23,525 23,832

Profit before tax 14,594 15,654

Net profit after tax (before 14,441 15,169

Net profit after tax (after 14,102 14,544

As RELIANCE COMMUNICATION is a telecom company the project was totally a

The company helped to understand various schemes.

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