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    CAB PPT Swaraj Tractor

    Uploaded by

    Ahna S
    Swaraj division is a tractor and farm equipment company owned by Mahindra & Mahindra Ltd. It has a 40-year history and strong reputation among farmers. The document outlines Swaraj's marketing plan, which includes using banners, posters, gifts, and events to promote the brand. It will enhance customer engagement through a program where customers visit the factory. The plan also details sales techniques, services offered like warranty programs, and a focus on customer satisfaction through service camps and recognition programs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    CAB PPT Swaraj Tractor

    Uploaded by

    Ahna S
    227 views12 pages
    Swaraj division is a tractor and farm equipment company owned by Mahindra & Mahindra Ltd. It has a 40-year history and strong reputation among farmers. The document outlines Swaraj's marketing plan, which includes using banners, posters, gifts, and events to promote the brand. It will enhance customer engagement through a program where customers visit the factory. The plan also details sales techniques, services offered like warranty programs, and a focus on customer satisfaction through service camps and recognition programs.

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    CAB PPT swaraj tractor

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    Swaraj division is a tractor and farm equipment company owned by Mahindra & Mahindra Ltd. It has a 40-year history and strong reputation among farmers. The document outlines Swaraj's marketing plan, which includes using banners, posters, gifts, and events to promote the brand. It will enhance customer engagement through a program where customers visit the factory. The plan also details sales techniques, services offered like warranty programs, and a focus on customer satisfaction through service camps and recognition programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    227 views12 pages

    CAB PPT Swaraj Tractor

    Uploaded by

    Ahna S
    Swaraj division is a tractor and farm equipment company owned by Mahindra & Mahindra Ltd. It has a 40-year history and strong reputation among farmers. The document outlines Swaraj's marketing plan, which includes using banners, posters, gifts, and events to promote the brand. It will enhance customer engagement through a program where customers visit the factory. The plan also details sales techniques, services offered like warranty programs, and a focus on customer satisfaction through service camps and recognition programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    MAHINDRA & MAHINDRA SWARAJ

    DIVISION

    KISSAN KA POWER
    DESH KA BHAROSA
    Swaraj division is a tractor and farm equipment
    making company which is owned and operated
    by Mahindra & Mahindra Ltd. The Swaraj
    brand has a rich history and over the last 40
    years it has longstanding reputation amongst
    the farmers and the brand is synonymous with
    trust, power & reliability.
    ADVERTISEMENT TOOLS TO
    BE USED
    Banners and posters Gift bags/carry
    bags
    Printing and Anniversary
    calendars functions
    Catalogue News papers
    advertising
    Wall paintings
    Window display
    Pomplets advertising
    ADVANCED SERVICES
    WE WILL PROVIDE THESE SERVICES AS A PART
    OF OUR MARKETING PLAN
    • The Swaraj Division will further enhance its
    ability to know the customer, to connect with him
    well, engage with him and keep contact with him.
    • We will run the Swaraj Sapthah where we call 25
    customers every month across India — they will
    come here and see our factory and the entire
    Swaraj team talks to them about what they feel
    about our product.
    SALES PROMOTION
    TECHNIQUES
    WE WILL USE ALL THESE SALES PROMOTION
    TECHNIQUES TO INCREASE OUR SALES
    • Good communication system and customer
    relations service
    • Gifts to loyal customers
    • Offering gift with the product
    • Participation in marketing fair
    • Free service coupon warranty
    • Fuel check up camp
    SELLING PROCESS
    WE WILL USE ALL THESE SALES
    OPERATIONS FOR INCREASING SALES
    • Telephonic enquiry
    • Sales experience
    • Show room demonstration
    • Test drive
    • Vehicle delivery
    SOURCE OF
    AWARENESS

    T.V. ADDS
    WALL PAINTING
    MAGAZINES
    OTHERS
    TOTAL
    SEVICES OFFERED BY
    SWARAJ
    WE WILL OFFER THESE SERVICES TO INCREASE THE
    SALES AS A PART OF OUR MARKETING PLAN.

    •Each and every swaraj


    tractor comes with
    a warranty of two years
    or 2000 hours from the
    date of purchase.
    SERVICES SUPPORT
    • My Swaraj My Care is a
    unique initiative by Swaraj to
    empower the farmers to carry
    out daily maintenance of their
    tractors by watching a DVD.
    This DVD is provided free of
    cost with every purchase.
    Hence reducing the farmer
    dependency on local
    mechanics for minor concerns.
    FDFL-FIX DAY FIX
    LOCATION
    • Swaraj brings a unique
    service experience
    closer to your village.
    Regular service camps
    are held at specified
    fixed location in the
    village where a farmer
    can come at his 
    CUSTOMER SATISFACTION
    Swaraj focuses on customer satisfaction . It
    organizes various activities to connect with
    its customers like-
    • swaraj satkar where farmers are felicited by
    the senior management.
    • Free service camps
    • Swast tractor swast chalak
    • Door step service
    • Swaraj abhar
    THANK YOU

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