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    Writing Research: Methodology

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    The document discusses different research methodologies, including qualitative methods like interviews and focus groups which collect non-numerical data, and quantitative methods like surveys and experiments which use measurable variables. It provides examples of tools used for each methodology and outlines the key components of a methodology section, including describing the sample, methods, and procedure.

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    Writing Research: Methodology

    Uploaded by

    nguyễn tâm
    59 views13 pages
    The document discusses different research methodologies, including qualitative methods like interviews and focus groups which collect non-numerical data, and quantitative methods like surveys and experiments which use measurable variables. It provides examples of tools used for each methodology and outlines the key components of a methodology section, including describing the sample, methods, and procedure.

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    Methodology

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    The document discusses different research methodologies, including qualitative methods like interviews and focus groups which collect non-numerical data, and quantitative methods like surveys and experiments which use measurable variables. It provides examples of tools used for each methodology and outlines the key components of a methodology section, including describing the sample, methods, and procedure.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    59 views13 pages

    Writing Research: Methodology

    Uploaded by

    nguyễn tâm
    The document discusses different research methodologies, including qualitative methods like interviews and focus groups which collect non-numerical data, and quantitative methods like surveys and experiments which use measurable variables. It provides examples of tools used for each methodology and outlines the key components of a methodology section, including describing the sample, methods, and procedure.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Writing Research

    Report

    Methodology
    2

    Research begins by asking the right


    questions and choosing an
    appropriate method to investigate
    the problem. After collecting
    answers to your questions, you can
    analyze the findings or
    observations to draw reasonable
    conclusions.
    2 types of method
    Qualitative methods is a Quantitative methods
    method that collects data deal with numbers and
    using conversational measurable forms. It
    methods, usually open- uses a systematic way of
    ended questions. The investigating events or
    responses collected are data. It answers
    essentially non-numerical. questions to justify
    This method helps a relationships with
    researcher understand measurable variables to
    what participants think either explain, predict, or
    and why they think in a control a phenomenon.
    particular way.
    4
    Qualitative Techniques or Tools (1)

    Focus groups: with


    Interviews: these can several participants
    be structured, semi- discussing a particular
    structured or topic or a set of
    unstructured in-depth questions. Researchers
    sessions with the can be facilitators or
    researcher and a observers.
    participant.
    5
    Qualitative Techniques or Tools (2)

    4. Document analysis:
    Interrogation of
    correspondence (letters,
    3. Observations: On-site,
    diaries, emails etc) or
    in-context or role-play
    reports
    options.
    6

    Quantitative Techniques or Tools


    Surveys or Observation: which Experiments:
    questionnaires: can either involve testing hypotheses
    which ask the same counting the number in laboratories,
    questions to large of times a specific testing cause and
    numbers of phenomenon occurs, effect relationships,
    participants or or the coding of through field
    use Likert scales observational data in experiments, or via
    which measure order to translate it quasi- or natural
    opinions as into numbers. experiments.
    numerical data..
    7
    And tables to compare data
    It is essential to ensure that your data is:
     Valid – founded, logical, rigorous, and impartial.
     Accurate – free of errors and including required details.
     Reliable – other people who investigate in the same way can
    produce similar results.
     Timely – current and collected within an appropriate time
    frame.
     Complete – includes all the data you need to support your
    business decisions.
    8
    Sample Methodology
    For the purposes of this research, the writer has decided to use a
    combination of two of the classic social sciences research tools –
    questionnaires and interviews (Winchester, 1999; Sarantakos,
    2013; Silverman, 2004; Greenfield, 2002). The questionnaires
    will be distributed among managers from several companies
    which have used art elements as part of their management
    techniques, as well as among carefully selected employees of the
    same companies, who form part of the team of the same
    managers. As a complementary method, the writer conducted
    interviews with an equal number of representatives of each
    group. The advantages and disadvantages of each method are
    discussed below.
    9

    Data Collection
    Most of the communication with the participants took place via email.
    Before that however, the author created a large database of companies,
    which met the research criteria using a simple google search. The
    author purposefully targeted smaller organizations, because the
    probability of being granted access to employees was higher, and the
    process – less time-consuming, which turned out to be the case. At first
    the writer contacted via the phone relevant people from each company,
    to make them acquainted with the purposes of the research and to ask
    for permission to conduct the research with representatives from their
    companies.
    10

    Methods of Data Analysis


    The analysis of the questionnaire results took place via thematic
    analysis. Because of the small number of respondents and the diverse
    design and answer sets of the questions, and because of the qualitative
    research approach of the study, the author did not use any of the
    statistical software available such as SPSS or STRATA.

    The results of the interviews were also analyzed manually, where the
    author aimed to detect common words, phrases, and group or “cloud”
    them together, in order to be able to determine trends and tendencies in
    the answers of the respondents.
    11
    OUTLINE of a METHODOLOGY
    Sample: 
    Who are the participants?
    What’s the population?
    Detailed description
    Methods
    Which method? (Questionnaire/Interview)
    Which parts are included? For what purposes?
    Procedure
    Describe the steps of delivering the surveys and
    collecting the data
    12

    Academic Phrases to write the


    Methodology

    ➜ http://www.ref-n-write.com/trial/research-paper-
    sample-writing-methods-section-academic-
    phrasebank-vocabulary/
    13

    Hello, is it me (the data)


    you’re looking for?

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