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    Final Aircel Retail Visibility Presentation

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    rajivr_18
    Aircel has low retail visibility compared to competitors like Airtel and Reliance according to a survey of 200 retailers. Aircel merchandising materials and signage are often absent from stores. The report suggests Aircel focus more on rural areas, improve distribution of promotional materials, and engage in more forceful advertising like other major carriers to increase awareness of plans and schemes. Regular checks of merchandiser visits and involvement in hiring are also recommended to boost the company's revenue.

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    Final Aircel Retail Visibility Presentation

    Uploaded by

    rajivr_18
    498 views15 pages
    Aircel has low retail visibility compared to competitors like Airtel and Reliance according to a survey of 200 retailers. Aircel merchandising materials and signage are often absent from stores. The report suggests Aircel focus more on rural areas, improve distribution of promotional materials, and engage in more forceful advertising like other major carriers to increase awareness of plans and schemes. Regular checks of merchandiser visits and involvement in hiring are also recommended to boost the company's revenue.

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    Aircel has low retail visibility compared to competitors like Airtel and Reliance according to a survey of 200 retailers. Aircel merchandising materials and signage are often absent from stores. The report suggests Aircel focus more on rural areas, improve distribution of promotional materials, and engage in more forceful advertising like other major carriers to increase awareness of plans and schemes. Regular checks of merchandiser visits and involvement in hiring are also recommended to boost the company's revenue.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    498 views15 pages

    Final Aircel Retail Visibility Presentation

    Uploaded by

    rajivr_18
    Aircel has low retail visibility compared to competitors like Airtel and Reliance according to a survey of 200 retailers. Aircel merchandising materials and signage are often absent from stores. The report suggests Aircel focus more on rural areas, improve distribution of promotional materials, and engage in more forceful advertising like other major carriers to increase awareness of plans and schemes. Regular checks of merchandiser visits and involvement in hiring are also recommended to boost the company's revenue.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    RETAIL VISIBILITY OF AIRCEL

    WITH RESPECT TO
    COMPETITORS

    Presented By:-
    RAJIV RANJAN
    WINTER 09-11
    INTRODUCTION TO
    THE COMPANY
    INTRODUCTION OF AIRCEL
     Aircel is a joint venture between-Maxis Communications Berhad
    of Malaysia and, Sindya Securities & Investments Private
    Limited, whose current shareholders are the Reddy family of
    Apollo Hospitals Group of India, with Maxis Communications
    holding a majority stake of 74%.
     Aircel commenced operations in 1999.

     The has company gained a foothold in 24 circles:


    • Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar,
    Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata,
    Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East),
    Maharashtra & Goa , Mumbai, Haryana , Madhya Pradesh , Punjab ,
    Rajasthan …
    AIRCEL LIMITED
    Type Private
    Founded 1999

    Headquarters Chennai, India

    Key People Gurdeep Singh, COO

    Industry Telecom

    Products Mobile
    Telecommunication
    Operator
    Website http://www.aircel.com/
    PRODUCTS OF AIRCEL
    1.Prepaid
     Start-up Kit
     Fun-do Pack
     Business Card- Rate cutter
     Recharge Vouchers
     E Recharge
    2.Postpaid
      Plan 50
     Double Benefit 100 Plan
     Add on Packs
    3.POCKET INTERNET
    INTRODUCTION TO THE
    PROJECT
    RETAIL VISIBILITY-
    The display of products which
    makes them appealing ,attractive,
    accessible, engaging, and enticing
    to shoppers in a retail store.
    Visual merchandising utilize display-
    Poster, Banner, Leaflet, Dangler, Lighting,
    Digital technology and interactive element
    to catch the customers attention and
    persuade them to purchases.
    PROBLEM & PURPOSE OF STUDY
     To find out the presence of AIRCEL POP(Point of
    purchase) & Sinages products in retail outlets
    and measures to improve it with compression of
    competitors.
     To assess the distribution on the basis of number
    of outlets covered, supply, frequency of
    visits.

     To find out retailers opinion in related to the life


    of POP (Point of purchase) Material and life of
    hard visibility.
     To find out replacement cycle of POP (Point of
    SCALING TECHNIQUES:-
    NOMINAL SCALE.
    RANK ORDER SCALE

    SAMPLING TOOLS & TECHNIQUES


    TARGET POPULATION: All Aircel retailers of
    Dhanbad area.
    SAMPLING SIZE: 200 retailer respondents.
    SAMPLING TECHNIQUE: We are using Random
    & judgmental sampling technique.
    CONTACT METHOD: Personal Interview.
    DATA SOURCES: Primary Data.
    RESEARCH INSTRUMENT: Questionnaires
    TYPE OF QUESTIONNAIRES: Structured
    FINDINGS OF THE
    STUDY
    Company Aircel Airtel Reli Voda Docomo Uninor Idea other

    VISIBILITY 09 21 12 09 10 17 11 11

    Other Aircel
    11% 9%

    Aircel
    Idea
    Airtel Airtel
    11%
    21%
    Reliance
    Vodafon
    Docomo
    Uninor Uninor
    17% Reliance Idea
    12% Other

    Docomo Vodafon
    10% 9%
    CONCLUSION OF THE
    STUDY……
    Conclusion……
    • According to my survey, I have found that most of
    retail outlet aircel merchandiser material is
    absence.
    • I have found that most of retail outlet hard
    visibility of Aircel is absence.
    • There should must be better visibility for
    awareness of tariff plan and new scheme of
    company..
    • Some of the Merchandisers are not working their
    labor best for increasing the revenue of the
    company.
    • The products and scheme are not aware the easily
    in retail outlet.
    Suggestions:
    • The company should focus on the rural area because
    in those areas telecommunication sector is still
    growing at faster rate than the urban areas.
    • Distribution of promotion material should be regular
    and noted.
    • Company should get involved in forceful
    advertisement policy like Airtel , Vodafone and
    Reliance.
    • The distributor should get involved in the hiring and
    recruitment of merchandiser.
    • The merchandiser visit should be regularly checked
    by the company.

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