Design Case Study - Brajesh

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ARCHITECTURE DESIGN - V

PHOENIX MARKETCITY MALL, KURLA


CASE STUDY

- By BRAJESH KUMAR BATHRI


INTRODUCTION
Phoenix Market City Mall is one of the biggest shopping centers in India, arranged in KURLA, and also the second largest in
India.
Opening date: Nov 2011
The shopping center is established of three noteworthy parts -:
• The Centrium - The Retail space
• Phoenix Paragon Plaza - Commercial Space
• Art Guild House - Commercial Space
Architect : Benoy
Owner : The Phoenix Mills Co. Ltd. Phoenix Paragon Plaza Art Guild House
Location : LBS Road, Kamani Kurla, West, Mumbai,
Maharashtra
Phoenix Market City, Kurla

The Centrium
Location : Phoenix Marketcity Mall,LBS Road, Map Location : Kurla, Maharastra,India
Kamani Kurla, West, Mumbai, Maharashtra
Major Nodes:

Nearest Airport Chhatrapati Shivaji


International Airport (8.1 Km)

Phoenix Marketcity Mall


(Site Location)
Nearest Police Station –Bail Bazar
Police Station

Nearest Bus Stop –Kamani Bus Stop


(60M)
• The traffic pattern in the surroundings
of mall is high as it is located in heart
of Mumbai.
• Also this increases its accessibility and
the popularity.
LBS Marg Nearest Railway Station -
Vidyavihar (1.9 Km)
• Location’s Surrounding:
• The Mall is surrounded by the commercial areas.
• It is 5min away from Commercial Complex Named – Piramal Reality
• Also it has small Commercial units from opposite side of the main entrance property.
• And its 30min away from Bandra Kurta Complex,3rd most prominent commercial hub in Maharashtra.

• Background of the Location :


• The property is located in the city Kurla in Mumbai.
• Kurla was famous for its cotton and Woolen Mills and today Kurla-Ghatkopar
–Vikhroli-Bhandup belt is the largest Industrial zone in suburbs.
• In late 1950-60 old Kurla developed into Automobile Industry Zone.

• Impact:
• A large amount of population of Kurla lives in slum are, HIG, MIG, and LIG are not evenly
distributed.
• The Scrap Market and the labours on daily payment basis are is main economy generated in
Kurla.
SPECIFICATIONS
Total Site Area: 10.89 Million Sq.Ft. 9 Skylights 1- Entrance Gate No. 1 6- Ramp To Parking
2- Entrance Gate No. 2 7- Landscape R.G.
Built up Area : 4.1 Million Sq.Ft. 3- Entrance Gate No. 3 8- Niche Gardens
Total Retail Area: 2.1 Million Sq.Ft. 4- Entrance Gate No. 4 9- Central Plaza
Commercial Area: 1.5Million Sq.Ft. 5-Tree Lined Boulevard 10- Landscape Area
No. of Stores: 300+
Movie Screens :14
Building Blocks : 3

No. of Parkings:2200+
6Atriums

Shape of building: Irregular


Eateries: 70
No. Of Floors : 5(The Centrium)

Phoenix Market City Kurla Site Plan


Built Form Concept: The built form of the mall is fluid.
Area division :
Site Plan-

Frontage :1000ft
Height Of Each Floor : 4.80M

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