AXIS BANK

HISTORY

• The bank was founded in December 1993, as UTI Bank, opening its registered office
in Ahmedabad and corporate office in Mumbai.
• UTI Bank began its operations in 1993, after the Government of India allowed new private
banks to be established.
• In 2003, UTI Bank became the first Indian bank to launch a travel currency card.
• In 2005, it was listed on London Stock Exchange.
• UTI Bank opened its first overseas branch in 2006 in Singapore. That same year it opened a
representative office in Shanghai, China.
• In 2008, it opened a representative office in Dubai.

• In 2009, Shikha Sharma was appointed as the MD and CEO of Axis Bank.

• Axis Bank opened a branch in Colombo in October 2011, as a Licensed Commercial

Bank supervised by the Central Bank of Sri Lanka. Also in 2011, Axis Bank opened a
representative offices in Abu Dhabi.

• In 2013, Axis Bank's subsidiary, Axis Bank UK commenced banking operations. Axis
Bank UK has a branch in London.
INTRODUCTION
• Axis Bank is the third-largest Indian bank offering a wide assortment of financial
products.
• The bank has its head office in Mumbai, Maharashtra.
• It has 4,800 branches, 17,801 ATMs and 4,917 cash recyclers spread across the
country as of 31 March 2020 and nine international offices.
• The bank employs over 1,30,000 people and had a market capitalization of ₹2.31
trillion (US$32 billion) (as on 31 March 2020).
•  It sells financial services to large and mid-size corporates, SME and retail businesses
• UTI bank changed its name to Axis in 2007 and it offers the entire spectrum of financial
services to customer segments covering Large & Mid-Corporates, MSME, Agriculture
and Retail Businesses
VISION
• To be the preferred financial solutions provider excelling in customer delivery through insight,
empowered employees and smart use of technology

Mission
• Continuously technology upgrading of technology while maintain high human values
• Progressive globalization and achieving international standards.
CORE VALUES

• Customer Centricity
• Ethics
• Transparency
• Teamwork
• Ownership
BANK PROFILE:

Type Public limited

Traded  BSE: 532215
LSE: AXBC
NSE: AXISBANK
ISIN INE238A01034 
Industry Finance, banking industry, financial services 
Founded 1993; 27 years ago
Headquarters Mumbai, Maharashtra, India
Number of locations 4800+ branches  (December 2019)
Key people •Shri Rakesh Makhija
(Chairman)
•Amitabh Chaudhry
(MD & CEO)
SUBSIDIARIES
• Axis Securities Ltd.
• Axis Finance Ltd.
• Axis Securities Europe Ltd.
• Enam International Ltd., UAE
• Axis Securities Ltd., Axis Finance Ltd. and Axis Securities Europe Ltd. later became direct
subsidiaries of the bank in line with the RBI directives.
 PRODUCTS AND SERVICES

• Capital Market Solutions

• Treasury Solutions

• Credit and Financing

• Accounts and Cards

• Other Trending Services

 HIRING PROCESS OF AXIS BANK

Selecting candidates who are most likely to succeed at various Branch banking
roles offered by the Bank.

Post Selection, the candidate will have to submit a “self declaration” medical
fitness form.

The selected applicants will be issued Admission & Provisional Letter of

Appointment from Axis Bank towards their future employment.
 ELIGIBILITY CRITERIA

• Age: Minimum 21 years and max 30 years.

• Qualification: Both Graduates & Post Graduates from any stream with:50% and

above in their FINAL year of graduation OR aggregate of 50% and above in all years of

Graduation.

• Candidates in the final Year of their Graduation/Post Graduation who have appeared for

their examination & are awaiting results are also eligible for the program. However,

final year mark sheet & degree certificate will have to be submitted by June 2020.
 SWOT ANALYSIS

STRENGTHS WEAKNESS
Brand Name Corporate, wholesale banking
Well distributed network Fraudulent activities
Technology

SWOT
Largest ATM network

OPPORTUNITIES THREATS
Geographical Expansion RBI Regulations
Banking Solutions Growing Competition
COMPETITION
 AWARDS, ACHIEVEMENTS & RECOGNITION

• B E S T D C M H O U S E I N I N D I A A T T H E F I N A N C E A S I A C O U N T R Y AWA R D S
2017.
• B E S T I N V E S T M E N T B A N K I N I N D I A AT T H E F I N A N C E A S I A C O U N T RY
AWA R D S 2 0 1 7 .
• G R A N D J U R Y AWA R D – I N S T I T U T I O N A T T H E U T I M U T U A L F U N D 2 0 1 7
• C H A M P I O N O F C H A M P I O N S – L O YA LT Y P R O G R A M O F T H E Y E A R AT T H E
C U S T O M E R L O YA LT Y AWA R D S 2 0 1 8
• B E S T M O B I L E A P P F O R C I T I Z E N C E N T R I C S E RV I C E S AT T H E E T
G O V E R N M E N T D I G I T E C H C O N C L AV E &   AWA R D S , 2 0 1 9 .
• B E S T L O YA LT Y P R O G R A M F O R T H E S E C O N D C O N S E C U T I V E Y E A R AT T H E
C U S T O M E R L O YA LT Y AWA R D S , 2 0 1 9
• B E S T D C M H O U S E A T T H E F I N A N C E A S I A C O U N T R Y AWA R D S , 2 0 1 9 .
• A N T I - M O N E Y L A U N D E R I N G T E C H N O L O G Y I M P L E M E N TAT I O N O F T H E Y E A R
A T T H E A S I A N B A N K E R R I S K M A N A G E M E N T AWA R D S , 2 0 1 9 .
 CURRENT BUSINESS STRATEGIES
• Axis bank focus on subsidiaries for growth:
They believe a lot of these positives, including expectations of steep improvement in asset quality,
are adequately baked into Axis Bank’s stock valuations. The stock needs fresh triggers for re-rating to
progress. A critical aspect, which could secure a steady upward movement, will be improved value
addition from Axis bank subsidiaries.

• It urges customers to use net banking, mobile app instead of visiting branches:
While we are always 'Dil se Open' for you at all our branches, you may want to avoid going to a
branch at this juncture. This is a great time for you to try our best-in-class digital solutions. Axis Bank
has digital channels like internet banking, mobile apps and chatbot which enable our customers to
reach the bank anytime and from anywhere, "A senior-level team has been activated more than a
month back to monitor the situation across the country and take steps towards uninterrupted services
for customers and business continuity," said Chaudhry.
• Axis Bank brings its brand philosophy through a new
campaign:
Axis Bank launches ‘Dil Se Open’, a campaign that unveils its new brand
philosophy. However, in spite of the rapid strides towards digital banking, when
it comes to personal investments, customers still prefer personal attention and the
timeless human touch. The latest campaign, Open, echoes this very philosophy,
which has been the guiding principle for Axis Bank all through. Some of these
initiatives have resulted in Axis Bank achieving a complaints ratio of 0.29 per
1000 customers; far lower than the industry benchmark of 0.40.
 HIRING PROCESS – 2020

• Connect & get recruitment notifications for latest upcoming Axis bank jobs.
Candidates have to take up two types of selection processes. 
The candidates would be selected initially through an online aptitude test.
The candidates would be tested on English, quantitative aptitude, logical reasoning and
personality skills.
The candidates should pass each module in the test separately. Those who are selected would be
called in for the personal interview.
IMPACT OF COVID19 ON BANKING SECTOR

• Decrease in growth of deposit base

• Decrease in Retail Lending

• There will be reduction in operating profits if the banks

• Impact of facing mounting of provision on bad loans.

• Due to COVID-19, NPA’s is increasing

 HOW THE BANK WILL BE IN NEXT 10 YEARS

• Satisfying Tomorrow’s Banking Consumers

• The Age of Artificial Intelligence

• Keeping up with UX Giants

• Traditional banks will be relevant or not

• Commoditization