Group 5 - 11 - Bravery

CLOTHING
STORE BUSINESS
PLAN
EXECUTIVE SUMMARY
• Mission - Our goal is to become the leading marketer of
branded clothes. We will provide our customers good
quality of clothes that are not yet trendy in our country,
and we want to build a business in a clean environment for
many interested in our established business.
• Company Overview – KR’s was founded in December 8,
2020. Our business provides luxurious korean – like
clothes for both men and women, accessories such as
jewelries, footwear, and whatever else is available.
• Businesss - KR’s is a manufacturer of luxurious and
trendy upscale apparels or clothes and accessories for both
men and women.
SWOT ANALYSIS
Strengths Weaknesses Opportunities Threats
• Excellent • Limited product • Ability to develop • Penshopee
customer availability additional stores • Bench
service • Lack of • Continued • Uniqlo
• Large market involvement expansion for • Oxygen
share from top online sales • Guess
• Personal management in • Development of
relationships developing new proprietary
with customers service products
• Leadership in • Lack of • Development of
product quantitive goals wholesale
innovation • Confusing distribution
• Strong service policies relationships
employee • Competitors • Affiliate relations
attitudes can offer with related
similar products vendors
quickly
MARKET ANALYSIS
• Target Market : Our target market will be anyone
who is interested in clothes but we will mainly
target people age 15 and older both male and
female.
• Competition : My competitors would be
Penshoppe, Bench, Uniqlo, OXYGN, Guess
• Market Trends: The global apparel market is
anticipated to record a CAGR of 5.5% during the
forecast period (2020-2025).
• Rising per capita income, favorable demographics,
and a shift in preference to branded products are
projected to drive the demand for the market.
• The adoption of luxury lifestyle among consumers
has influenced the purchasing power to opt for
luxury wears among millennials.
• The increasing fashion trends, coupled with the
evolving retail landscape across brands, have been
the key factor for the booming apparel market,
despite being a matured market.
MARKETING STRATEGY
• We will do as much as we can to get our business
name known throughout the locality. We plan to give
coupons occasionally but not so often so that it will
not cheapen the image of our business. We will use
social media to promote our products, creating
advertisements and create a website. We will have a
unique clothing style that stands out from the crowd.
In that way it brands our business as the place to go
for its particular designs.
LOGO AND TAGLINE
PRODUCTS
• Formal
attire for
women
PRODUCTS CONTINUED
• Formal
attire for
men
• Casual Outfits
• Footwear
• Accessories
TRAININGS
PHYSICAL TRAINING
• Smile
• Manners
• Good posture for long time
• Balance
• Communication skills
• Time management
• Risk taker
• Confident
SKILLS TRAINING
• Critical thinking
• Accustomed to work activities
• Flexibilities
• Responsibility
• Familiar with our products
• Teamwork/Leadership
ORGANIZATIONAL CHART
• responsible for receiving merchandise for • responsibilities include receiving
their store; pricing and displaying their payments and issuing receipts,
product in an appealing and fashionable gift-wrapping packages and
manner; and hiring, educating, terminating keeping track of all cash and
and motivating staff in providing credit transactions.
exceptional customer service and care. • should have previous experience
in a customer service position
and good knowledge of how cash
registers operate.
SALESLADIES
• helps customers find what they are looking for in a store or

other retail establishment and gets them to make purchases by
explaining how the merchandise will benefit them.
• Must have excellent communication skills
• Receiver of stocks needed in the store,
unloading or unpacking it and helping
customers place orders
FINANCIAL PLAN
• START-UP COST
EXPENSES AMOUNT
First month rent PHP. 20,000
Modernize fee
(Impression : comfortable, modern, PHP. 50,000
clean, casual look)
Furniture fee
(tables, shelves, couch, clothing rack)
PHP. 50,000
Equipment fee
(cash registers, security system, air PHP. 20,000
conditioning)
Supplies fee
(hangers, cleaning supplies, PHP.15,000
mannequins, special displays)
Advertising fee for first month PHP. 5,000
TOTAL START UP COST = PHP 160,000
• OPERATING COSTS
EXPENSES AMOUNT
• For utilities per month,
Php 10,000
electricity charges
• Rent each year Php 100,000
• Salary Php 20,000
• A supply cost each month
included refreshments and Php 5,000
snacks for employees
• Advertising cost per year Php 60,000
• Insurance per year Php 15,000
TOTAL OPERATING COST = Php. 210,000
• EMPLOYEE PAY
*Saleslady (2) *Cashier * Manager
PHP 10 per hour
AMOUNT
• Saleslady (2) PHP 6,000 per month
• Manager PHP 8,000 per month
• Accountant PHP 7,000 per month
• Stockman PHP 5,000 per month
TOTAL MONTH PAY = PHP 26,000
• PRICE AND REVENUE
• Formal attire for men & women = PHP 500 – PHP 999
• Casual outfits = PHP 500 – PHP 699
• Accessories ( perfumes, footwear, eye wear, chains/necklaces) = PHP
250 – PHP 399
• Estimated sell - 100 pieces of formal attire for men & women, 100 pieces of
casual outfits, 100 pairs of footwear, 100 bottles of perfume, 50 pieces of
eyewear, 50 pieces of chains/necklaces and other jewelries
• Day Revenue = 50*100 + 50*100 + 50*100 + 30*50 + 30*50 + 30*50
• Monthly Revenue = PHP 24,500*30 = PHP 735,000
• GOVERNMENT TAXES
• Sales Tax
5% revenue = PHP. 36,750
• City Planning
1.5% revenue = PHP.11,025
• Total monthly tax expense = PHP. 47,775
• MONTHLY PROFIT
Monthly Cost
• Total operating cost = PHP. 210,000
Monthly Profit
• TR – TC – Taxes =
PHP. 735,000 - PHP. 210,000 – PHP 47,775
= PHP. 495,225
SUPPORTING
DOCUMENTS/SOURCES
• Our facts came from the Apparel Market website
• Our ideas in our SWOT analysis came from
amazon.com
• Canva helped make our business logo
• We also received some ideas on our marketing
strategies from www.appnova.com and
smallbusiness.chron.com
• All of our products came from
google.com/images.
THANK YOU!!

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CLOTHING

• helps customers find what they are looking for in a store or

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