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    Biba

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    Prachi Yash
    The group presented on the 7 Ps of marketing mix for the Indian fashion brand BIBA. [1] BIBA deals in ethnic wear like suits, dresses, and jewelry. [2] It uses various pricing strategies and prices products from Rs. 200 to Rs. 10,000. [3] BIBA is available through both online and store channels across 40 cities in India.

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    Biba

    Uploaded by

    Prachi Yash
    695 views24 pages
    The group presented on the 7 Ps of marketing mix for the Indian fashion brand BIBA. [1] BIBA deals in ethnic wear like suits, dresses, and jewelry. [2] It uses various pricing strategies and prices products from Rs. 200 to Rs. 10,000. [3] BIBA is available through both online and store channels across 40 cities in India.

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    The group presented on the 7 Ps of marketing mix for the Indian fashion brand BIBA. [1] BIBA deals in ethnic wear like suits, dresses, and jewelry. [2] It uses various pricing strategies and prices products from Rs. 200 to Rs. 10,000. [3] BIBA is available through both online and store channels across 40 cities in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    695 views24 pages

    Biba

    Uploaded by

    Prachi Yash
    The group presented on the 7 Ps of marketing mix for the Indian fashion brand BIBA. [1] BIBA deals in ethnic wear like suits, dresses, and jewelry. [2] It uses various pricing strategies and prices products from Rs. 200 to Rs. 10,000. [3] BIBA is available through both online and store channels across 40 cities in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 24

    PRESENTED BY

    DEBDEEP GHOSH
    KHUSBOO AGRAWAL
    PRACHI YASH
    RISILA PRAMANICK
    SHIVANGI DUTTA
    OBJECTIVE

    To study the 7 Ps of marketing mix in


    the context of the brand ‘BIBA’.
    • Indian fashion brand.

    •Founded by Meena
    Bindra in 1988.

    •More than 150 EBO’s


    and 225 MBO’s.

    •Spread across 40 cities.

    •Available in MBO’s such


    as Shopper’s stop,
    lifestyle, central,
    Pantaloons, etc.
    WHAT IS MARKETING MIX ?

    Set of controllable
    marketing tools
    that the firm
    blends to produce
    the response it
    wants in the target
    market.
    PRODUCT
    DEALS IN ETHNIC WEAR.

    PRODUCT
    LINE

    Mix and Easy


    Suit Sets Jewellery
    Match Stitch
    1. Mix and Match
    Top
    Bottom
    Shop By Fit
    Duppatas
    A
    2. Suits Sets S
    S
    K
    A
    Y L
    M I
    E D
    T A
    R R
    I
    C
    S
    F
    T
    L
    R
    A
    A
    R
    I
    E
    G
    D
    H
    A LINE ANARKALI T
    3. Easy Stitch

    PRINTED EMBROIDERY EMBELLISHED


    DRESS DRESS DRESS
    MATERIAL MATERIAL MATERIAL
    4. Jewellery
    PRICE
    • Usesprice skimming, competitive pricing, and
    psychological pricing strategies.

    • Ranges Rs.200 to Rs. 10,000.

    • Discounts as per the season and festivals.

    • Prices are affordable and reasonable.

    • Almost Same Price compared to rival brands.


    PLACE

    ONLINE
    (www.biba.in)
    IN STORES
    PROMOTION
    In south city mall, they had graphic displays on the
    screens across the mall
    → Advertises through TV commercials, print ads in
    newspapers, magazines

    → Posts frequently on INSTAGRAM (@bibaindia) and


    FACEBOOK (@bibaindia) about their new collections,
    new arrivals, etc.

    → Offer various promotional discounts and sales.

    → Designing the costumes for the Bollywood film


    projects like Devdas, and Baghban
    PEOPLE

    • Store manager, visual


    merchandiser,
    assisstants, cashier,
    security guards are
    present in the store.

    • They are well dressed.

    • Polite and well


    behaved.
    PROCESS
    • Usual method of selecting,
    trial and billing is
    followed up in stores.

    • Online the process is of


    selecting the required
    product using filter
    checkboxes followed up by
    payment and deliver.

    • Return and refund


    policies are very customer
    friendly.
    PHYSICAL EVIDENCE
    REFERENCES

    •Marketing Mix of BIBA.” Marketing Mixx,


    marketingmixx.com/marketing-basics/marketing-mix/639-
    marketing-mix-of-biba.html.

    •Knowledge gathered and interpreted through the visit by the


    group members

    •www.biba.in

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