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    Why Consumer Behaviour Analysis Is Essesntial For ECommerce Business

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    Countanats
    The role and impact of e-commerce on customer behavior is driving the industry-wide adoption of customer behavior analysis for attracting more shoppers and improving their shopping experience.

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    Why Consumer Behaviour Analysis Is Essesntial For ECommerce Business

    Uploaded by

    Countanats
    59 views18 pages
    The role and impact of e-commerce on customer behavior is driving the industry-wide adoption of customer behavior analysis for attracting more shoppers and improving their shopping experience.

    Original Title

    Why Consumer Behaviour Analysis is Essesntial for ECommerce Business

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    The role and impact of e-commerce on customer behavior is driving the industry-wide adoption of customer behavior analysis for attracting more shoppers and improving their shopping experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    59 views18 pages

    Why Consumer Behaviour Analysis Is Essesntial For ECommerce Business

    Uploaded by

    Countanats
    The role and impact of e-commerce on customer behavior is driving the industry-wide adoption of customer behavior analysis for attracting more shoppers and improving their shopping experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Why Consumer Behavior

    Analysis Is Essential For


    eCommerce business?

    www.countants.com
    • “Know Your Customer” is currently the
    success mantra for the eCommerce sector
    as they adopt innovative ways of tracking
    the customer’s online journey and how to
    serve them more efficiently.
    • As a result, analytical technologies like
    Cloud data analytics for eCommerce are
    being deployed to get a deeper
    understanding of customer behavior.
    What is Consumer Behavior Analysis?
    In simple language, consumer behavior analysis
    (also known as customer behavior analysis) is a
    data-powered observation of online consumers
    and how they interact with your company
    Behavioral analysis in eCommerce can be used
    to categorize consumers on the 3 following
    behaviors, namely:
    • How the online shopper is attracted to a
    1: Browsing particular eCommerce store?
    • What products do they search for on the
    behavior eCommerce store?
    • How does a personalized landing page design
    influence their conversions?
    • Buying patterns (example, seasonal purchases
    2: Purchasing or a preference for a particular product
    category)
    behavior • How shoppers respond to promotional
    activities like product discounting or special
    offers.
    •
    3: Email The number of business emails that were
    opened by consumers
    behavior • The number of users who opened (or clicked)
    the emails
    • The number of emails that prompted a website
    visit or an online purchase
    How Consumer Behavior
    Analysis Benefits eCommerce
    Business
    A notable eCommerce company needed the right
    technology to provide a comprehensive view of its
    customer behavior across different cloud-powered
    platforms and marketing activities.
    Their current infrastructure lacked enough capability in achieving
    the following business objectives:
    • Managing and scaling the growing volume of business data
    from multiple sources.
    • Leveraging the complete benefits of online consumer
    behavior data.
    • Responding efficiently (with shorter lead times) to business-
    related queries from their internal processes.
    Which are the key
    metrics or KPIs that can
    be used to measure
    consumer behavior
    1: Average Session Time

    The average session time is a good indicator of how long consumers


    spend on your website. Longer session times indicate a higher
    likelihood that the session will end with an online purchase.
    2: Pages per visit

    • This is an effective metric for analyzing customer behavior for


    measuring the number of pages (or content) being viewed by
    shoppers in every visit.
    • Based on this metric, you can identify the most (or least)
    viewed website pages and work on their respective strengths
    and weaknesses.
    3: Traffic flow
    • The online traffic flow is an efficient metric in monitoring how
    consumers move (or navigate) through your store pages.
    • Traffic flow can indicate the online store pages that are most
    attractive to shoppers.
    4: Customer Loyalty

    • Whether it is through free shipping or freebies, customer


    loyalty is an excellent yardstick for observing customer
    behavior.
    • Customer loyalty metrics can help you track the buying habits
    of each shopper and understand the merchandise preferred by
    each demographic group.
    Conclusion

    The role and impact of e-commerce on customer behavior is driving the industry-wide
    adoption of customer behavior analysis for attracting more shoppers and improving their
    shopping experience.
    With its extensive expertise in customizing cloud-based data analytics for
    eCommerce customers, Countants is the right solution provider for implementing
    projects in cloud analytics and cloud visualization.

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