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    Marketing Analysis

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    Anamae
    A marketing analysis examines key factors about a market including strengths, weaknesses, opportunities, and threats (SWOT analysis). It also evaluates the market size, growth rate, trends, profitability, success factors, distribution channels, and cost structure. Understanding these dimensions is important for developing an effective business strategy tailored to the specific industry and market.

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    Marketing Analysis

    Uploaded by

    Anamae
    203 views11 pages
    A marketing analysis examines key factors about a market including strengths, weaknesses, opportunities, and threats (SWOT analysis). It also evaluates the market size, growth rate, trends, profitability, success factors, distribution channels, and cost structure. Understanding these dimensions is important for developing an effective business strategy tailored to the specific industry and market.

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    Marketing Analysis

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    A marketing analysis examines key factors about a market including strengths, weaknesses, opportunities, and threats (SWOT analysis). It also evaluates the market size, growth rate, trends, profitability, success factors, distribution channels, and cost structure. Understanding these dimensions is important for developing an effective business strategy tailored to the specific industry and market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    203 views11 pages

    Marketing Analysis

    Uploaded by

    Anamae
    A marketing analysis examines key factors about a market including strengths, weaknesses, opportunities, and threats (SWOT analysis). It also evaluates the market size, growth rate, trends, profitability, success factors, distribution channels, and cost structure. Understanding these dimensions is important for developing an effective business strategy tailored to the specific industry and market.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 11

    MARKETI

    NG
    ANALYSIS
    MARKETING ANALYSIS
    • A marketing analysis is a study of the dynamism
    of the market. It is the attractiveness of a special
    market in a specific industry. Marketing analysis
    is basically a business plan that presents
    information regarding the market in which you
    are operating in. It deals with various factors
    • A marketing analysis is done so that you can
    formulate a strategy on how to run your
    business. By taking into consideration certain
    factors, you will know how to operate your
    business.
    WHAT ARE THE FACTORS?
    • Most common factor is the SWOT which is an
    acronym for; Strengths, Weaknesses,
    Opportunities, and Threats
    • By assessing the company’s strengths and
    weaknesses, you can make a strategy on which
    factors to focus upon.
    •  Economic factors, political instabilities or even
    social changes can give you opportunities
    which you can seize and do better. They can
    also create threats which are going to hamper
    your business dealings
    DIMENSIONS OF MARKETING
    ANALYSIS
    • Market Size
    • Growth rate of the market
    • Market trends
    • Market profitability
    • Key success factors
    • Distribution channels
    • Industry cost structure
    MARKET SIZE
    •  The size of the market is a key
    factor in a marketing analysis. The
    bigger the market the more
    competitors you are likely to have.
    For a big market, you need to make
    sure your products and services
    stand out. Otherwise, the customers
    can easily switch to a rival product.
    Market Trends
    • Market trends are a significant
    part of the marketing analysis.
    Having knowledge about the
    trends help you to decide what
    kind of product you are going to
    sell. When you are starting off a
    business you need to know what
    the current trend is.
    Market Profitability
    • Most companies’ motive to get
    into the business is to make a
    profit. In other words, they are
    profit-motive businesses. So
    before getting into a business
    you need to analyze the
    profitability of the market
    Growth rate of the market
    • The market growth rate is a huge
    factor in any sort of marketing
    analysis. This is because you get
    the idea of how long the said
    market will last. Before you make
    an investment you need to
    analyze the market’s growth rate.
    Key Success Factors
    • The key success factors are those elements
    which help the business to achieve great
    success in the market.  Such elements are
    required to stand out among the rest of the
    competition. These are things which you did
    well that have enabled you to produce great
    results. Key success factors include;
    • Technology progress
    • Economies of scale
    • Efficient utilization of resources
    Distribution Channels
    •  Distribution
    channels are very
    important for a business. Without
    those, you won’t be able to get
    your products to your customers.
    So it becomes a big factor in a
    marketing analysis. This is
    because you need to assess how
    well the channels are. If the
    existing ones are good enough or
    Industry Cost Structure
    • The industry cost structure is a
    significant factor while running a
    business. It basically sees how much
    cost is required to get your products
    for sale. Sometimes firms can come
    up with ways to decrease that cost
    and thereby make a bigger profit
    without increasing the market price.

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