DELHI METRO

Delhi’s PriDe AMetro riDe

A Presentation on TRAIN WRAPS & inside

TRAIN BRANDING
 INTRODUCTION

 Delhi, NCR is the 7th biggest urban agglomeration in the

world with a population of 23 million people.

 Delhi Metro is the lifeline of the NCR and connects

Delhi, Gurgaon, Noida, Faridabad and Ghaziabad.

 DMRC made operational its first section of Phase-I on

25th Dec 2002.
 OPERATIONAL CORRIDORS
At Present
Corridors Total No. of U/G Elevated At Grade Total
Stations (In KM) (In KM) (In KM) Length
(In KM)

Line -1 (Dilshad Garden to Rithala) 21 0 20.59 4.5 25.09

Line-2 (Samaypur Badli to Huda City Center) 37 23.70 25.73 0 49.43
Line-3 (Dwarka to Noida City Center) 44 3.13 44.64 2.17 49.94
Line-4 (Yamuna Bank to Vaishali) 7 0 8.74 0 8.74
Line-5 (Mundka to Inderlok / Kirti Nagar) 16 0 18.81 0 18.81
Line-6 (Kashmere Gate to Escorts Mujesar) 32 15.47 27.93 0 43.40
(Airport Express link) 6 15.70 7 0 22.70
Line-7 (Majlis Park to Dhaula Kuan) 12 0 21.00 0 21.00
Line-8 (Janakpuri West to Botancial Garden) 25 23.8 14.43 0 38.23

Grand Total 200 81.8 188.87 6.67 277.34

Source :DMRC
 Present Day Train Services
 2.18 minutes frequency during peak hours.

 Trains operated from 6 am to 11.30 pm

 Ridership 28 lakh per day

 19 hours of operation

 Diversified customer base

 Wide range of opportunity

 Clean Environment
 GENDER-WISE DISTRIBUTION
Gender wise Out of 24.59% female passengers only 26.30%
travelled with the family/friends and 73.70%
travelled alone i.e. 18.12% of total passenger.
Third
Gender Female 80.00% 73.70%
0.05% 24.59%
60.00%

40.00%
26.30%
20.00%

Male 0.00%
75.37% Alone With
family/friend/other

Female Passenger Bifurcation

Yester year:
Yester year: Travelling alone: 86.48% Others:13.52%
Male: 70.71% Female: 29.29% 25.32% of total passenger.
 AGE-WISE DISTRIBUTION
40 TO 50 TO 60 ABOVE 60 UPTO 20
Age Group 50 1.52% 0.72% 8.60%
5.19%

30 TO 40
30.42%

20 TO 30
53.54%

• It is seen that max. 53.54% are in the age group of 20-30 years.
• 92.57% are below age of 40 years.
• 2.24% are above 50, of which 0.72% above 60.
Yester year:
20-30 years:47%
Below 40 years: 88%
Above 50 years: 4% & above 60 years: 1%
Source :DMRC
 QUALIFICATION WISE PARTICIPATION
80000
70498
70000

60000

50000

40000

30000

20000 17794
14327
10000
3808
0
Under Graduate Graduate Post Graduate None

96.42% of total participant are literate in which max. 66.24% commuters are graduate.

Source :DMRC
 LAST MILE CONNECTIVITY
Taxi Bi-cycle
2.73% 0.90%
Foot
8.73%
“How commuters reach the
Bus stations generally?”
11.17%
Own
Vehicle
Metro
23.43% of total participants
23.43%
Feeder use their Own Vehicle to
6.19%
reach metro station closely
Cycle followed by 21.15% who
rickshaw
7.85%
Auto
come by auto rickshaw.
21.15%
E-rickshaw
17.84% Yester year:
Max. by Own vehicle: 20.32% followed
by participated commuters.

Source :DMRC
 OCCUPATION-WISE DISTRIBUTION
Occupation wise
It is observed that max. 62.84% are
from service class.
Unemplo
Retired yed
0.91% 4.56% 80.00%
69.38%
Student
16.55% 60.00%

40.00% 30.62%
Service
62.84% 20.00%

Business 0.00%
15.15% Government Private

Yester year:
Max. in Service: 61.29%
Service Class Bifurcation
Govt: 22.01% Private: 77.99%
Source :DMRC
 MOBILE PHONE / HEAD PHONE
What Kind of Phone do you use?
BASIC
PHONE
16%

SMART 84% of commuters are the smart

PHONE
84% phone users.

Do you use Head Phone/Ear Phone

while travelling in Metro Station/Train?

58% has given the positive No

response for using the same while 42% Yes
in metro. 58%

Source :DMRC
 crisscrossing North Delhi, CONNAUGHT PLACE, Central & South Delhi & Gurgaon
Total number of Rotem Trains (8 Bogies) : 2 {2 motorized (First and last) and 6 trailers}
Total number of BT Trains (6 Bogies) : 12 {2 motorized (First and last) and 4 trailers}
Total number of BT Trains (8 Bogies) : 50 {2 motorized (First and last) and 6 trailers}
Reserved Bogies for Ladies : Every First & Last Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 19.91 lac
 Total route length : 49.43 km (23.70 Km Underground & 25.73 km Elevated)
 Total number of Stations : 37 (20 Stations Underground & 17 Stations Elevated)
Travel time : 75/80 Minutes
 Average trips per Train per day : 11-12 Times (one way)
 Frequency : 2-3 minutes in peak time
Trains Available For Inside branding: 64
Trains Available For Wrapping: 8
Stations Name:
Samaypur Badli, Rohini Sec 18 &19, Haiderpur Badli Mor, Jahangirpuri, Adarsh Nagar, Azad Pur, Model Town, GTB Nagar,
Vishwa Vidyalaya, Vidhan Sabha, Civil Lines, Kashmere Gate, Chandni Chowk, Chawri Bazar, New Delhi, Rajiv Chowk, Patel
Chowk, Central Sectt., Udyog Bhawan, Race Course, Jor Bagh, I.N.A, A.I.I.M.S, Green Park, Hauz Khas, Malviya Nagar,
Saket, Qutab Minar, Chhatarpur, Sultanpur, Ghitorni, Arjan Garh, Guru Dronacharya, Sikandarpur, MG Road, IFFCO Chowk,
Huda City Centre Source :DMRC
 IMPORTANT FACTS about Line - 3 & 4 (blue line)
(Dwarka to Noida / Vaishali)
crisscrossing West, Central Delhi, Connaught Place, East Delhi & Noida

Total number of Rotem Trains (8 Bogies) : 31 {2 motorized (First and last) and 6 trailers}
Total number of BT Trains (6 Bogies) : 9 {2 motorized (First and last) and 4 trailers}
Total number of BT Trains (8 Bogies) : 31 {2 motorized (First and last) and 6 trailers}
Reserved Bogies for Ladies : Every First & Last Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 20.95 lac
 Total route length : 58.68 km (3.13 Km Underground & 55.55 km Elevated)
 Total number of Stations : 51 (4 Stations Underground & 47 Stations Elevated)
Travel time : 80/90 Minutes
 Average trips per Train per day : 10-11 Times (one way)
 Frequency : 2-3 minutes in peak time

Trains Available For Inside branding: 71

Trains Available For Wrapping: 9
Stations Name:
Dwarka Sec 21 - Dwarka Sec 8 - Dwarka Sec 9 - Dwarka Sec 10 - Dwarka Sec 11 - Dwarka Sec 12 - Dwarka Sec 13 - Dwarka
Sec 14 Dwarka - Dwarka Mor - Nawada - Uttam Nagar West - Uttam Nagar East - Janakpuri West - Janakpuri East - Tilak
Nagar - Subhash Nagar - Tagore Garden - Rajouri Garden - Ramesh Nagar - Moti Nagar - Kirti Nagar - Shadipur - Patel Nagar
- Rajendra Place - Karol Bagh - Jhandewalan - R.K. Ashram Marg - Rajiv Chowk - Barakhamba Road - Mandi House - Pragati
Maidan - Indraprastha - Yamuna Bank.
To Noida- Akshardam Temple - Mayur Vihar I - Mayur Vihar Ext. - New Ashok Nagar - Noida Sec 15 - Noida Sec 16 - Noida
Sec 18 - Botanical Garden - Golf Course - Noida City Centre (Sector 32).
To Vaishali- Laxmi Nagar - Nirman Vihar - Preet Vihar - Karkarduma - Anand Vihar ISBT- Kaushambi - Vaishali.
Source :DMRC
 IMPORTANT FACTS about Line - 5 (GREEN line)
(mundka to inderlok / KIRTI NAGAR)
crisscrossing North West & West Delhi

Total number of Rotem-2 Trains (4 Bogies) : 23 {2 motorized (First and last) and 2 trailers}
Reserved Bogies for Ladies : One Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 2.06 lac
 Total route length : 18.81 km (Elevated)
 Total number of Stations : 16 (Elevated)
Travel time : 28/30 minutes
 Average trips per Train per day : 26-27 Times (one way)
 Frequency : 3-4 minutes in peak time

Trains Available For Inside branding: 23

Trains Available For Wrapping: 2

Stations Name:
Mundka, Rajdhani Park, Nangloi Railway Station, Nangloi, Surajmal Stadium, Udyog Nagar, Peera Garhi, Paschim Vihar
(West), Paschim Vihar (East), Madi Pur, Shivaji Park, Punjabi Bagh, Ashok Park Main & Inderlok

To Kirti Nagar:- Satguru Ram Singh Marg & Kirti Nagar

Source :DMRC
 IMPORTANT FACTS about Line - 6 (voilet line)
(KASHMERE GATE to ESCORTS MUJESAR - faridabad)
crisscrossing Central Delhi & south Delhi

Total number of Rotem-2 Trains (6 Bogies) : 44 {2 motorized (First and last) and 4 trailers}
Reserved Bogies for Ladies : One Bogie
Seating Capacity per bogie : 48 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day : 5.57 lac
 Total route length : 43.40 km (15.47 Km Underground & 27.93 km Elevated)
 Total number of Stations : 32 (11 Stations Underground & 21 Stations Elevated)
Travel time : 71 minutes
 Average trips per Train per day : 14-15 Times (one way)
 Frequency : 3-4 minutes in peak time

Trains Available For Inside branding: 44

Trains Available For Wrapping: 4

Stations Name:
Kashmere Gate, Lal Qila, Jama Masjid, Delhi Gate, ITO, Mandi House, Janpath, Central Secretariat, Khan Market, Jawaharlal
Nehru Stadium, Jangpura, Lajpat Nagar, Moolchand, Kailash Colony, Nehru Place, Kalkaji Mandir, Govind Puri, Okhla, Jasola
Apollo, Sarita Vihar, Mohan Estate, Tughlakabad, Badarpur, Sarai, NHPC Chowk, Mewla Maharajpur, Sector 28, Badkhal Mor,
Faridabad Old, Neelam Chowk Ajronda, Bata Chowk & Escorts Mujesar - Faridabad

Source :DMRC
 IMPORTANT FACTS about Line - 8 (magenta line)
(janakpuri west to botanical garden)
Crisscrossing West Delhi, south Delhi & noida

Total number of Rotem-3 Trains (6 Bogies) : 29 {2 motorized (First and last) and 4 trailers}
Reserved Bogies for Ladies : One Bogie
Seating Capacity per bogie : 56 Passengers
Standing capacity per bogie : 325 Passengers
Average Commuters per day :
 Total route length : 38.23 km (23.8 Km Underground & 14.43 km Elevated)
 Total number of Stations : 25 (15 Stations Underground & 10 Stations Elevated)
Travel time :
 Average trips per Train per day :
 Frequency : 3-4 minutes in peak time

Trains Available For Inside branding: 29

Trains Available For Wrapping: 3

Stations Name:
Janakpuri West, Dabri Mor, Dhasrath Puri, Palam, Sadaar Bazaar Cantonment, Terminal 1 IGI Airport, Shankar Vihar, Vasant
Vihar, Munirka, R.K Puram, IIT Delhi, Hauz Khas, Panchsheel Park, Chirag Delhi, Greater Kailash, Nehru Enclave, Kalkaji
Mandir, Okhla NSIC, Sukhdev Vihar, Jamia Millia Islamia, Okhla Vihar, Jasola Vihar Shaheen Bagh, Kalindi Kunj, Okhla Bird
Sanctuary & Botanical Garden

Source :DMRC
 TRAIN WRAPS
Available on

Lines Route

LINE – 3 & 4 (DWARKA TO NOIDA /

(BLUE LINE) VAISHALI)
Line – 5 (mundka to inderlok
(green line) / kirti nagar)
line – 6 (KASHMERE GATE to escorts mujesar,
(violet line) faridabad)
Line-8 (janakpuri west to botanical
(magenta line) Garden)
WHY train wraps?
Giant Moving Billboard - Can’t be ignored
A modern & new medium that turns heads
Delivers the entire city/ region than just a
street / locality
Immediate & noticeable response
Fast & effective brand awareness..
Beats Clutter
High Visibility- Prominent size
Delivers a varied audience both fixed and
floating population
Powerful environment
Mass appeal
Cost Efficient- Long Shelf Life
Delivers both captive & transit audience
Higher OTS- higher retention
Excellent support medium (reinforcing)
 Rate for Train Wrapping
Available on
LINE – 3 & 4 (BLUE LINE), Line-6 (violet line)
& Line-8 (magenta line)

For Line-2, 3 & 4

 Total Area is covered- Approx. 6600 sq.ft.
for (6 coaches)
 Per coach- Approx. 1100 sq.ft .

For Line-6 & 8

 Total Area is covered- Approx. 6000 sq.ft.
for (6 coaches)
 Per coach- Approx. 1000 sq.ft .

Card Rates
 For 6 Coaches:- Rs. 35 Lakh Per Train Per Month
Rs. 9 Lakh Per Train for Mounting & Printing Charges
 For 8 Coaches:- Rs. 46 Lakh Per Train Per Month
Rs. 12 Lakh Per Train for Mounting & Printing Charges
Taxes will be extra as applicable
 Rate for Train Wrapping
Available on
Line-5 (green line)

For Line 5
 Total Area is covered- Approx. 6000 sq.ft.
for (6 coaches)
 Per coach- Approx. 1000 sq.ft .

Card Rates
 For 4 Coaches:- Rs. 15 Lakh Per Train Per Month
Rs. 6 Lakh Per Train for Mounting & Printing Charges

Taxes will be extra as applicable

 INSIDE TRAIN BRANDING
Available on

Lines Route

LINE – 3 & 4 (DWARKA TO NOIDA /

(BLUE LINE) VAISHALI)
Line – 5 (mundka to inderlok
(green line) / kirti nagar)
line – 6 (KASHMERE GATE to escorts mujesar,
(violet line) faridabad)
Line-8 (janakpuri west to botanical
(magenta line) Garden)
WHY ADVERTISE Inside DELHI METRO ?

Reaches consumers on the move

Captive audience
Prominent size - easily noticeable
Clutter free
Impactful environment
Mass appeal - convenient medium
Economical
In underground - no outside view
Higher frequency - higher retention
Excellent support medium
(reinforcing)
Details of ROTEM TRAINS available ON LINE- 2 & 3/4

AD Panels on inside walls of Metro Coaches

NO. OF PANELS: 82 panels in each train with 6 coaches

110 panels in each train with 8 coaches

Division: 13 Panels each in First & Last coach and 14

Panels each in Middle coaches

SIZE: 514mm(width) x 204mm(height)

(Non back-lit but sufficiently bright interiors)

Rs. 5555/- Per Panel Per Month*

COSTING

Rate Fabrication & Total Costing

Option No. of Panels
Per Month Installation Charges Per Month

Per Bogie 13/14 75000/- 2025/- 77025/-

6 Bogies 82 450000/- 12300/- 462300/-
8 Bogies 110 600000/- 16500/- 616500/-

Taxes will be extra as applicable

Detail s of BOMBARDIER TRAINS available ON LINE – 2 & 3/4

AD Panels on inside walls of Metro Coaches

NO. OF PANELS: 74 Lower Panels + 98 Upper Panels

each in a train with 6 coaches
98 Lower Panels + 132 Upper Panels each in
a train with 8 coaches

Division of Lower Panels: 13 Panels each in First & Last

coach and 12 Panels each in Middle coaches
Division of Upper Panels: 15 Panels each in First & Last
coach and 17 Panels each in Middle coaches

Size of Lower Panel: 417mm(width) x 592mm(height)

Size of Upper Panel: 767mm(width) x 109mm(height)
COSTING (Non back-lit but sufficiently bright interiors)

No. of Panel Rate Fabrication & Total Costing

Option
Sets Per Month Installation Charges Per Month
Per Bogie 6 Sets 132000/- 6000/- 138000/-
6 Bogies 37 Sets 814000/- 37000/- 851000/-
8 Bogies 49 Sets 1078000/- 49000/- 1127000/-
Rs. 22000/- Per Panel Set Per Month*
1 Panel Set Contains:- 2 Lower Panels + 2 or 3 Upper Panels
Taxes will be extra as applicable
 Details of rotem -2 TRAINS available ON LINE – 5

AD Panels on inside walls of Metro Coaches

NO. OF PANELS:
48 Lower Panels + 40 Upper Panels each in
a train with 4 coaches

Division of Lower Panels: 12 Panels in each coach

Division of Upper Panels: : 10 Panels in each coach

Size of Lower Panel: 534mm(width) x 530mm(height)

Size of Upper Panel: 1090mm(width) x 204mm(height)
890mm(width) x 204mm(height)
700mm(width) x 204mm(height)
(Non back-lit but sufficiently bright interiors)
COSTING

No. of Panel Rate Fabrication & Total Costing

Option
Sets Per Month Installation Charges Per Month
Per Bogie 6 90000 6000 96000
4 Bogies 24 360000 24000 384000

Rs. 15000/- Per Panel Set Per Month*

1 Panel Set Contains:- 2 Lower Panels +1 or 2 Upper Panels
Taxes will be extra as applicable
 Details of rotem -2 TRAINS available ON LINE – 6
AD Panels on inside walls of Metro Coaches

NO. OF PANELS:
72 Lower Panels + 60 Upper Panels each in
a train with 6 coaches

Division of Lower Panels: 12 Panels in each coach

Division of Upper Panels: : 10 Panels in each coach

Size of Lower Panel: 534mm(width) x 530mm(height)

Size of Upper Panel: 1090mm(width) x 204mm(height)
890mm(width) x 204mm(height)
700mm(width) x 204mm(height)
(Non back-lit but sufficiently bright interiors)
COSTING

No. of Panel Rate Fabrication & Total Costing

Option
Sets Per Month Installation Charges Per Month
Per Bogie 6 132000 6000 138000
6 Bogies 36 792000 36000 828000

Rs. 22000/- Per Panel Set Per Month*

1 Panel Set Contains:- 2 Lower Panels + 1 or 2 Upper Panels
Taxes will be extra as applicable
 Details of rotem -3 TRAINS available ON LINE – 8

AD Panels on inside walls of Metro Coaches

NO. OF PANELS:
72 Panels each in a train
with 6 coaches

Division of Pre-fabricated Panels:

12 Panels in each coach

Size of Panel: 508 mm(width) x 338mm(height)

(Non back-lit but sufficiently bright interiors)

Rs. 8333/- Per Panel Per Month*

COSTING

No. of Rate Fabrication & Total Costing

Option
Panels Per Month Installation Charges Per Month
Per Bogie 12 100000 3000 103000
6 Bogies 72 600000 18000 618000
Taxes will be extra as applicable
 PANELS DETAIL INSIDE DELHI
METRO TRAINS
No. of No. of Rate Card Rate Card
Metro No of Total Total
Route Size Train Type Bogies Panels Per Bogie Per Train
Line Trains Bogies Panels
Per Train Per Train Per Month Per Month

514mm x 204mm Rotem 2 8 16 110 220 75000 600000

Samaypur
Badli to Huda 417mm x 592mm 74 888
2 City Centre 12 6 72 132000 814000
Lower Panel 98 1176
Bombardier
767mm x 109mm 98 4900
50 8 400 132000 1078000
(Yellow Line) Upper Panel 132 6600

514mm x 204mm Rotem 31 8 248 110 3410 75000 600000

Dwarka to
Noida City
417mm x 592mm 74 666
3&4 Centre/
9 6 54 132000 814000
Vaishali Lower Panel 98 882
Bombardier
767mm x 109mm 98 3038
31 8 248 132000 1078000
(Blue Line) Upper Panel 132 4092

Taxes will be extra as applicable

Contd..
 PANELS DETAIL INSIDE DELHI
METRO TRAINS
No. of No. of Rate Card Rate Card
Metro Train No of Total Total
Route Size Bogies Panels Per Bogie Per Train
Line Type Trains Bogies Panels
Per Train Per Train Per Month Per Month

534mm x 530mm
48 1104
Mundka to Lower Panel
Inderlok/ Kirti 1090mmx204mm Rotem-2
5 Nagar 23 4 92 90000 360000
890mmx204mm
40 920
700mmx204mm
(Green Line) Upper Panel

534mm x 530mm
72 3168
Kashmere Gate to Lower Panel
Escorts Mujesar,
Faridabad 1090mmx204mm Rotem-2
6 44 6 264 132000 792000
890mmx204mm 60 2640
700mmx204mm
(Violet Line) Upper Panel

(Janakpuri West to 508 mmx338mm Rotem-3 29 6 174 72 2088 100000 600000

8 Botanical Garden) Panels
(Magenta Line)
231 1568 35792

Taxes will be extra as applicable

Note :- The space availability will be given at the time of final booking/ confirmation.
 Terms and Conditions

 All BOOKINGS ARE SUBJECT TO CONFIRMATION BY THE COMPANY.

 PAYMENT OF DISPLAY & OTHER CHARGES PAYABLE IN ADVANCE.
 MINIMUM CONTRACT PERIOD IS OF 3 MONTHS.
 RATES CAN BE REVISED WITHOUT PRIOR NOTICE.
 NO CANCELLATION WILL BE ACCEPTED DURING THE CONTRACT PERIOD.
 TAXES EXTRA AS APPLICABLE.
Call us today to get your brand
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