SALES & DISTRIBUTION -

KAMDHENU LIMITED

SAHIL SHARMA (501704049)

MANPREET SINGH BEDI (501704030)
 INTRODUCTION
 Kamdhenu Ispat Limited was incorporated on September 12, 1994 in Jaipur Rajasthan. The
company obtained its certificate of Commencement of Business on December 29, 1994 issued
by the Registrar of Companies Jaipur, Rajasthan.

 Kamdhenu Ispat the largest manufacturer of international quality Steel Bars in India, is the
first company to get the prestigious ISO 9001:2000 certifications. Kamdhenu, the brand name
that reverbs of strength, durability and dependence has registered the utmost brand recall in the
construction industry. Kamdhenu Ispat now manufactures reinforced steel bars– TMT, CTD &
SS, under the same brand.

 Kamdhenu Ispat uses the latest CRM Belgium technology to manufacture its string of
products– CID bars, TMT bars, TMT–Gal bars and Stainless steel in a flattering time of 18
seconds against 52 seconds of others. The manufacturing plants are fully automated for hot
rolling and fine twisting techniques and use proper quenching processes for TMT technology
 Every success story has a humble beginning, so was their. This story of hard work and success
started in the year 1995 when a creative young individual started work in a production unit and
instigated this expedition into India's steel sector with a single reinforcement steel bars
manufacturing business at Bhiwadi in Rajasthan. The hard slog and uphill struggle soon, within
the flashes of year brought the journey to a milestone with Kamdhenu Ispat , where the business
took shape of a company of towering reputation, in the Indian Steel market.

 What started as a single manufacturing unit has now twigged into above 40 taut manufacturing
units across the country as leading steel manufacturers and the string seems to be getting longer.
PRODUCT RANGE OF
COMPANY INCLUDES:
 TMT / HSD Bars
 Structural Steel
 Wirebond
 Plywood
 Homez
 Paints
 PVC Pipes
 UPVC Windows
 Kamdhenu Super Cement
Kamdhenu TMT Bars Kamdhenu SS 10000 Kamdhenu – Nxt
TMTBars TMT
TMT Bars are thermo- TMT Bars are thermo-
mechanically- treated through Next Generation Interlock Steel and
leading world tempcore based
mechanically- treated has got the angular double rib
technology for high yield through leading world design having obtained all the
strength tempcore based technology rights to manufacture, market and
for high yield strength selldouble rib TMTbar

Kamdhenu Paint – COLOUR DREAMZ

Offers a basket of 40+ SKUs of the high end
Exterior and Interior Emulsions, Designer
Finishes, Stainers, distempers etc.
ACHIEVEMENTS/RECOGINITION
 Kamdhenu Ispat limited was conferred on with the prestigious business sphere award for
Corporate Excellence and other distinctive contribution to the business.
 Udyog Patra
 Udyog Ratna
 Rajat Jyoti
 Udyog Jyoti Patra

 Mr. Sunil Agarwal Director Kamdhenu Ispat Ltd. Received BHARAT JYOTI AWARD for
Excellent performance in Rajasthan. The award was given by Smt. Pritibha Patil Govt. of
Rajasthan.

 Certified for international quality standards ISO 9001 in the year 2000, and also certified for
meeting the specifications of Bureau of Indian standards 1786:1985, the company is highly
conscious about maintaining the high quality of its products always.
OVERVIEW
Brand Turnover
over
India's Leading 70+ Franchise Units to
Company
Rs. 6,000
manufacture steel rebars,
dealing with Crores structural steel products & Colour
Manufacturing, coated Profile Sheets
Distribution,
Marketing &
Branding

KAMDHENU is Largest TMT 6,500 Dealers of Steel across

selling brand in India India

Kamdhenu Paints -
COLOUR DREAMZ 4,000 Dealers ofPaint spread
decorative paint across India
amongst top brands
WHAT IS SALES?
 Sales refers to the exchange of goods/ commodities against money or service. It is
the only revenue generating function in an organization. It has formed an important
part in business throughout history. Even prior to the introduction of money, people
used to exchange goods in order to fulfill the needs, which is known as the barter
system.
Conditions of Sales :
 There are two parties involved in the transaction, the seller and the buyer.
 The seller is the provider of goods or services and the buyer is the purchaser in exchange of
money.
WHAT IS DISTRIBUTION?

 Distribution is the process of making a product or service available for use or

consumption to the end consumer or business.

 Distribution could be of the following two types −

 Direct Distribution
It can be defined as expanding or moving from one place to another
without changing direction or stopping. For example, Bata has no distribution
channel; it sells its products directly to the end consumers.

 Indirect Distribution

It can be defined as means that are not directly caused by or resulting

from something. For example, LG sells its product from the factory to the
dealers, and it reaches the consumers through dealers.
SALES MODEL
A sales model is a general framework that defines an
organization's high-level approach to selling. Common sales
models for B2B companies include inbound sales,
outbound sales, account-basedsales, relationship-based (or
relational sales), and team sales
Traditional vs. New Sales
Process
 Paras Spices
Business Model

B to B (Business B to C (Business
to Business) to Customer)
ASSET LIGHT BUSINESS
MODEL
KAMDEHNU DECENTRALISED
MANUFACTURING MODEL

 Communication: Working with a local manufacturer makes the

communication process easy. Real time conversations result in a better
understanding of the specifics and preferences of the products by the
Customer

 Low Minimums: Even the smaller quantity of the orders are delivered
efficiently. This will help us penetrate even in the smaller Tier II & III cities
of the Country

 Quick Turn-Around Times: Turnover time for manufacturing is faster with

diversified manufacturers. The demand forecast is accurately known and the
deliveries are planned accordingly

 Transportation Costs: Saving in Freight & Transportation Cost is reduced to

a large extent with manufacturing
Kamdhenu Limited manufactures
Structural Steel under franchisee
arrangement
SALES & DISTRIBUTION
MODEL
 Kamdhenu Group prides in its highly efficient marketing team with innovative and out of
the box ideas to think ahead of the time and turn challenges into opportunities.

 The company has its centralized marketing office at Gurgaon backed with a committed
chain of over 7500 dealers and distributors spread across the entire country for steel
business.

 The company has been consistently creating better brand awareness of its products, which
now enjoys a comprehensive reach across the country.

 Kamdhenu’s focused marketing strategies have catapulted it to enjoy a price premium for
‘Kamdhenu’ brand products over non-branded products in the market.

 In line with its philosophy to have a well-oiled and informed marketing network, the
company publishes in-house news journal ISPAT SANDESH both in Hindi & English for
binding the Kamdhenu fraternity into a family.
 FRANCHISEE PARTNERS: Kamdhenu Limited is the first company to introduce Branded steel
products in India. We have integrated with independent producers through efficacious Franchisee Business
Association Model and streamlined the steel sector into an organized sector. Our business model ensures high
benefit to all our partner producers as they are provided with technologically advanced techniques and
procedures to upgrade the production output as per the International Standards. Also, our marketing strategies
will advantage the partners with the brand association.

 DISTRIBUTOR PARTNERS: Distributor facilitates Kamdhenu brand products manufactured by

franchisee to the Dealer. Being a partner of Kamdhenu, Distributor plays very significant role in smooth
distribution of the Kamdhenu brand products. A distributor always works in close co- ordination with the
Company by having direct communication. Dealer for a particular area to sell Kamdhenu brand products are
appointed only upon recommendation of Distributor of a particular region. Distributor earns profit by way of
commission on the basis of sales generated to the company.

 CHANNEL PARTNERS: A dealer primarily is involved in selling Kamdhenu brand products to the
ultimate consumer. Products of the Company are delivered to dealer through the Distributor from Franchisee
units. Since a dealer is always an authorized person by the company to sell Kamdhenu brand products, he
always enjoys the brand image of the company by receiving advertising support as well as incentive schemes.
Becoming a dealer for Kamdhenu brand products is very rewarding for a dealer as he enjoys benefit by profit
by selling high-quality Kamdhenu products.