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    The Startup Owners Manual

    Uploaded by

    Joao Paulo Moura
    Natassa Koufaki Email: [email protected] Phone: +30 231 080 4040

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    The Startup Owners Manual

    Uploaded by

    Joao Paulo Moura
    432 views33 pages
    Natassa Koufaki Email: [email protected] Phone: +30 231 080 4040

    Original Title

    The Startup Owners Manual.pptx

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    © © All Rights Reserved

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    Natassa Koufaki Email: [email protected] Phone: +30 231 080 4040

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    432 views33 pages

    The Startup Owners Manual

    Uploaded by

    Joao Paulo Moura
    Natassa Koufaki Email: [email protected] Phone: +30 231 080 4040

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 33

    Business Model Canvas Tool

    Natassa Koufaki
    Business Consultant, Euroconsultants SA

    Wednesday, 5/11/2014,
    University of Macedonia, Thessaloniki
    Business Idea Generation
    Business Models vs Business
    Plans
    Επιχειρηματικό Σχέδιο: Ένα έγγραφο το οποίο γράφετε
    και οι επενδυτές δεν διαβάζουν.

    Επιχειρηματικό Μοντέλο: Ένα ενιαίο διάγραμμα που


    περιγράφει την επιχείρησή σας.

    - Steve Blank
    Business Model Canvas
    Strategy
    Past Belief What we know now
     You start any company with  No Business Plan survives
    an operating plan (business first contact with customer
    plan) and a financial model.  The first years on a startup
     Spend a lot of time on is completely unpredictable
    writing the business plan   There is no way you could
    all need to do is execute it put together all data in a 5-
    year plan
    What’s a Startup?
    A temporary organisation designed to search in a
    repeatable and scalable business model
    What is a Startup?
    Startups Are Not Smaller Versions of Larger
    Companies

    Startups do search while large companies spend their


    core time, executing.

    Steve Blank
    According to Steve Blank:
    1. You need planning before the plan, i.e. you
    need some real facts before you could write the
    BP
    2. Figure out how to actually do some planning
    and then you get to write the business plan.
    3. You need some real facts before you could do
    that

    HOW?
    Organize your facts with Alexander Oscar Walters'
    Business Model Canvas
    Value Proposition
    What value are you building and for Who?

    It’s not about your product or idea


    It’s about solving a need or a problem for a customer
    Customer Segments
    Who Are They?
    Why Would They Buy?

    Customers are not here to buy. You are here for them
    Channels
    How does the product
    get to customers?

    Physical channels…
    Mobile Web channels…
    Customer Relationships

    How do you Get, Keep and Grow Customers?


    Revenue Streams
    How do you make money from your product and service being sold
    to customer segments?

    You can figure this out by interacting with customers so you finally
    understand what the right revenue streams and revenue model is
    Key Resources
    What are your most important Assets to make
    the business model work?
    (knowledge, patents, people in specific areas,
    customer lists, finance, capital, machines….)
    Key Partners
    Who are your partners and suppliers needed to make the business
    model work?
    What key activities do they perform and when?
    Could be strategic alliances, joint ventures, just regular suppliers and
    buyers
    Key Activities
    What are the most important things the company must do in order
    for the business model to work?
    Production?
    Problem Solving?
    Consulting?
    Supply Chain Management?
    Cost Structure
    What are the costs and expenses to operate the business model?
    Fixed?
    Variable?
    Which key activities are the most expensive?
    What are the most expensive resources?
    Interesting videos
    The Business Model Canvas in 2 minutes: The
    Business Model Canvas Explained

    Alexander Osterwalder: Sketching Out a Business


    Model
    3 major tips for generating your
    first business model prototype
    1. Don’t do it alone
    2. Set up a time limit
    3. Never write on the business model canvas
    Why Do Startups Fail
    Co-founders fight and company breaks up?
    They can't build their initial spec or vision? No one will fund the idea?
    Too few people buy or use the product?
    What can happen to a startup?
    A) It can grow into a company and hopefully a large company after
    you found a repeatable and scalable business model.
    B) You can still pivoting and iterating as you continue to search for a
    business model.
    C) You could have found a business model but may be one that isn't
    an explosive growth, but you could be growing slowly and barely
    breaking even.
    D) Maybe you never found the business model but you can make
    money and you run out of money in time and you shut your company
    down.
    Supplementary Reading

    Business Model Generation, by Alex Osterwalder


    The Startup Owner's Manual, by Steve Blank and Bob Dorf
    The Four Steps to the Epiphany, by Steve Blank
    Supplementary Tools
    Launchpad central
    (www.launchpadcentral.com)
    Allows you to share your work, your customer discovery narrative, your
    progress with developing your business model

    Lean Launchpad 1 - Customer Discovery


    (http://www.jutsu.it/goal/hg9vnXmAV9/lean-launchpad-1 )
    Phase 1: Customer Discovery - shows you how to identify your customers.
    Build a startup with Steve Blank's customer development model.
    SteveBlank.com

    Lean Launchpad 2 - Customer Building


    (http://www.jutsu.it/goal/c2fFgOebMt/lean-launchpad-2)
    Phase 2: Customer validation - is the method that allows you to develop a
    predictable sales process. Build a startup with Steve Blank's customer
    development model. SteveBlank.com
    The TRIGGER project
    • TRIGGER" aims to implement a comprehensive package of
    actions that will have as final result the integration to labour
    market and the enhancement of self-employment of 200
    young scientists in the Greece – Bulgaria cross border region
    and the emergence of prospects based on competitiveness,
    productivity and innovation.
    The TRIGGER virtual incubator
    • VIRTUAL INCUBATOR

    • www.virtualhub.eu
    The TRIGGER e-tools
    • A repository of e-tools – free to use and easy to understand
    • Business toolbox
    • Business Plan
    • Marketing Plan
    • Financial Analysis
    • Trigger School
    • Project Office
    • Lobby Lounge
    • Mentor’s Corner
    Content Layout

     Five Modules
    Basic concepts of entrepreneurship (Start up life cycle:
    Idea generation to pitching)
     Each module consists of 3 sub-modules
     Each module includes:
     Training material in .ppt
     Resources for further Reading (articles, templates etc)
     Knowledge tests
    Modules
    Modules
    Contacts

    Contact Details

    Address 21, Antonis Tritsis Str., 570 01, Thermi, Thessaloniki, Greece

    Landline (+30).231.080.4000

    Fax (+30).231.080.4100

    Web http://www.euroconsultants.gr

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