Building CSR

As Competitive Edge of The Company

Presented By : dr Leo Indarwahono

PHE Exec.Unilever Peduli Foundation
Embedded in company SIA

CSR IS OUR WAY

OF DOING
BUSINESS

Cascade to
Strategy Into Action personal
goals
(S I A)
 CSR Impacts

TYPE OF IMPACT

Impact from
Community Engagement

Impact from
Business Operation

Impact from
Extended
Supply Chain

SIZE OF IMPACT
 Video Link
SME Development

SME Development

GROW together with our community

including farmers

SUPPORT them on market access

TRAIN to develop technical or

management skills 1400 6000

1200
5000

FACILITATE initial investment 1000 Production (ton) from Farmer

4000 Development Program

800 BSB Requirement (ton)

3000
Number of Farmers
600

2000 Area (ha)

400

1000
200

0 0
2002 2003 2004 2005 2006
 Video Link

Impact From Distribution Channel

DISTRIBUTORS / 3rd PARTY

• Creates opportunities for local
entrepreneurs
- 385 distributors
- 4000 Walls hawkers
• Setting high quality of our troops :
- 2.000 Sales Push Team
- 1.500 Merchandiser Unilever Team
- 2.037 Salesman Distributors
- 439 Salesman Representative
Building Indonesian Human Capital
LIVING VALUES

• Over 3000 employees

• 303 managers,
• 38 regional/ global role
vs. 13 expats

ENTERPRISE
AWARD Leadership Forum

Creative Space Nursery/Day Care Fitness Centre Floor Piazza

 Impact from Manufacturing
Process

- Live by CSR principles when we first develop products

- Conscious decision to use high standard of raw materials,
packaging, production process
- Invest in environmentally friendly technology
Environmental Award (PROPER)

Beyond Compliance : Zero Emission

• Distributors
Invest in manufacturing processes
that do not pollute
3 years in a row (2003-2005), Unilever Indonesia has
achieved 2 green status for Cikarang & Rungkut
• Gold : zero emission and community development
• Green : zero emission
• Blue : achieved minimum criteria
• Red : any activities in reducing the pollution but
achieved no minimum criteria.
• Black : no any activities in reducing the pollution
A Strong Social and Spiritual Mission
… for every brand

Make 220 million Indonesian feel safe & secure by

improving their hygiene health needs

Helping Indonesian children to learn & develop by giving them

freedom to experience life without fear of getting dirty

To free Indonesian children from cavity for better future

(Bebaskan anak-anak Indonesia dari gigi berlubang untuk
masa depan yang lebih baik)

Increase Indonesia youths awareness on the raising number

of HIV/AIDS in Indonesia & encourage them to participate
actively on its prevention program
 One Mission
Make 220 million Indonesian feel
safe & secure by improving their
hygiene & health needs.
 Build a social brand mission
Started with a shocking oral facts in Indonesia… Revitalize the commitment through a mission…

Announcing the draft mission theme & icon… Proven straight-forward activities to support mission…

• Free Dental Check Up (Periksa Gigi Gratis)

• School Program: 22 cities, 8.500 schools, 3.2

million students <‘95

• Sustainable School Program (new initiative

from the mission)
 Rinso Brand Social Mission
Indonesian Children Upbringing are not well balanced
Lack of space for kids to play Spend their time mostly Lowest Play & Physical Quotient
indoor Score
110.00 107.96
107.65

105.00

99.58
100.00

95.00
Thailand

90.00 Japan

Indonesia
84.54
85.00
Vietnam

80.00
Boys, Senior Primary

Helping Indonesian children to learn & develop by giving them

freedom to experience life without fear of getting dirty
Nature Art Science Sports
 KECAP BANGO
Preserving the heritage of the
Archipelago’s delicious dishes and the
livelihood of the people who make our
product

Festival Jajanan Bango (FJB):

Live up the EDGE
Enjoy The Foods Huge Crowd Traditional touches
traditional touches

13
The brands give meanings of The Indonesian
Families…

Empowering Indonesian women through nutrition

and cooking and truly helping her to get more out of
life

Every Mum wants to give goodness to her children

so that they can be the best they can be

Helping Indonesian children to have the fun

adventurous and happy life they deserve

The brand that truly understands the importance of

connecting with one another – the string that binds

Preserving the heritage of the Archipelago’s

delicious dishes and the livelihood of the people
who make our product
Building Central Capabilities

We believe that to succeed requires the highest standards of corporate behaviour

towards our employee, consumers, and the societies and world in which we live

ULI PEDULI FOUNDATION

Date of Establishment :
27 November 2000
 Community Engagement
Community Engagement

Public Health Care For Area

Environment Humanitarian Aid
Education Surrounding

• Surabaya Environment Project • HIV / AIDS Community • Can Do Nabire

• Jakarta Environment Project • Integrated Health Services • Can Do Aceh
• Employee Awareness Promotion Program In • Can Do Yogya
• Packaging Waste Project • School Program Unilever Sites • Can Do Jakarta Flood
• Can Do Bengkulu /
Sumbar
• Corporate givings
Video Link to Globe Award
Cadres Training and Socialization
to the community
 INTERNATIONAL WINNER

1st prize // 2005

Applicant : Unilever Indonesia
Country : Indonesia
Continent : Asia
A River Needs Help –
Unilever Starts to React
At a Glance
• The Energy Globe Award is today's most
important international environmental
award
• The Energy Globe Award is presented in the
categories earth, energy, water, air and
youth
• Winners of the ENERGY GLOBE World Award
will receive a prize of € 10.000,- per
category
• Every year about 1000 projects from about
100 countries are submitted.
• The Energy Globe is supported by the EU,
UN, OECD & Austrian Ministries
INTERNATIONAL
GREEN APPLE
ENVIRONMENT
AWARDS 2007 Applicant : PT.Unilever Indonesia
Country : Indonesia
Continent : Asia
Humanitarian Aids
Community Relations

Engage with communities through many

humanitarians aid activities

•Can Do Nabire
•Can Do Aceh
•Can Do Yogya
•Can Do Jakarta
•Can Do Bengkulu / Sumbar
•Corporate givings
• Public Health Education by Unilever Foundation
in West Java, Yogyakarta and East Java.
• HIV-AIDS Prevention Program
• WFP (World Food Program) : School Program in
nutrition & public health
 PUBLIC HEALTH EDUCATION CSR
PROGRAM
Key Activities

- Strengthen IHPP in Jogyakarta

- Continuous support “Brand Social Mision Into Life”( Lifebuoy, Close Up, Pepsodent, Blue Band)

Jakarta WFP Purwakarta

Purbalingga Pasuruan

Lamongan
Probolinggo

Situbondo

Bondowoso

Jember
Yogyakarta

Nganjuk Trenggalek Banyuwangi

Blitar
Tulung Agung Lumajang
Strategy A. WORKSHOP

Increase citizens expertise

as well as their awareness
of healthy life style principal
B. SOCIALIZATION
To enhance citizens understanding
about health problems, and encourage
them to take real action
and concerned about healthy life
 Partnership

ULI Peduli Foundation

ROLE : Strategic conceptor,
Finance and Program
Controlling

Sanggar Padmaya (NGO)

ROLE : Provide knowledge material and Media Partners
high skilled resources ROLE : Free
IPMC (Indriya Production Media Center) publication
ROLE : Field Implementator, Strategic news media,
Liason Officer public motivator
 Number of Cadre
Progress on Jogya PHE
Program
1600 1687
1575
Number of Puskesmas
1400
12
1200
1000 10

Cadre 800 8
Puskesmas
600 6
362
400 331 334 317
249 4

200
2
0
Yogya G.Kidul Bantul K.Progo Sleman Target Q2-06 0
Target Result

Targeted Area year

No of Posyandu No of Beneficiaries
490 140,000
490
120,000 134,960
488 100,000
Posyandu

485 80,000
KK
486 60,000
40,000
484 20,000
0
482 Result
Target Result
year
year
• LIFEBUOY TARGETED AREA ( 6 KAB. )
BLITAR, NGANJUK, TULUNGAGUNG,
TRENGGALEK, LUMAJANG, PASURUAN
PEPSODENT TARGETED AREA: ( 7 KAB.)
LUMAJANG, PASURUAN, PROBOLINGGO,
JEMBER, SITUBONDO, BONDOWOSO,
BANYUWANGI
TOT : Team Motivator Kabupaten (TMK)
( Dinas P & K serta Team Spectra)
Team Relawan Sekolah (TRS)
( Guru2 O.R & Pengetahuan Umum)
Team Relawan Masyarakat ( TRM)
( Ibu2 PKK / Posyandu / Bidan)
• Curriculum : PHBS (Clean & Healthy Behavior)
From April 06 – Dec 07
 Our Partners

Key influencers in our society who share the same

cause

Authorities : School, Puskesmas, Posyandu,etc

Government : Dinas Pendidikan & Dinas Kesehatan
NGO : SPECTRA
Others : Local-Radio & Media.
People Empowering

Lifebuoy Berbagi Sehat brings everyone on board

 Implementation
SCHOOL PROGRAM
Hand washing education to POSYANDU
CHILDREN & Their Mom
at elementary school

Hand washing education to

DISCUSSION,FLIPCHART, MOM at posyandu

GAMES, PLAYING GERMS

SCHOOL-HEALTH DAY
 HEALTH DAY

NGANJUK SEHAT PASURUAN SEHAT TULUNGAGUNG SEHAT

LUMAJANG SEHAT BLITAR SEHAT

Making People’s Choice
 Participating on Anti Drugs Day
on June 26
HIV-AIDS International Day
on December First

SMALL & BIG EVENT in

JAKARTA, BANDUNG, YOGYAKARTA ,

YOGYA 5,358
JAKARTA 6,692 TOTAL 17,940

BIG-BANG
ACTIVITY
HIV-AIDS
International Day
on December First BANDUNG 5,890
TARGETED: 10 SENIOR HIGH SCHOOL, 10 YUNIOR HIGH SCHOOL
40 POSYANDU ( IBU2 PKK)
BENEFICIARIES : 9600 STUDENT ( INCLUDE 960 AMBASSADORS)
1.200 PERSONS IN POSYANDU ( 40 AMBASSADORS)
Bp

Unilever

Chevron

SINTESA GROUP

Sinarmas

PT FREEPORT INONESIA ANHA TEAM - UNILEVER

PT GAJAH TUNGGAL CIKARANG

STOP AIDS! START RUNNING

KADER IHPP YOGYA 10 K Run & 5 K Walk 2007 KADER IHPP JATIM
 UNILEVER - WFP
SCHOOL-FEEDING
TANGERANG LOMBOK
Let’s give a small
contribution to
make this world a
better place to
live…
Thank you