The Benefits of social media

Marketing

Introducing social media

Marketing in Olympic
Introducing Social Media
Marketing
in
Introducing Social
Media Marketing in
Olympic

A Proposal to Olympic Industries

Management
What is Social Media marketing?

Social media marketing is the process of

marketing through social media platforms
like Facebook, Youtube, Instagram,
Tweeter etc.
Social media marketing provides
companies with a way to reach new
customers, engage with existing customers
and promote its desired culture, mission or
tone.
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
SMM vs Traditional Marketing
Matric Traditional Marketing SMM

Reach Low High

Target Audience Very High Very Low
Engagement Zero Very High
Costs Very High Very Low
Effectiveness Hard to track Traceable
Publicity Time Consuming Quick
Why Digital Marketing is Next The
Big Thing?
 Consumption of traditional
media like TV, Radio, Magazine,
Newspaper is decreasing

 People are spending significant

time on Facebook, YouTube,
Twitter, blog so on.

 Companies also using digital

media to advertise their product
Bangladesh is The 10th Largest
Internet Base in the world….!!!
 Internet Penetration is Rising………!!!
• According to BTRC Latest Report the total number of
Internet Subscribers has reached 80.829 million at the
end of January 2018.
• Internet user through mobile 75.396 million

• 70% population of Bangladesh is under the age of 35

• About 80% of total internet users are in between 18

to 34 years

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 Internet Penetration is Rising………!!!

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 Internet Penetration is Rising………!!!

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 Expenditure on Digital Marketing is
HUGE……!!!
According to Statista- (leading statistics company on the internet)

 Global digital ad spending is 229.25 billion in 2017

 It will increase up to 335.48 billion in 2020

 About 50% of total global ad sales will be digital by 2020.

Digital Marketing expenditure of Bangladesh is half a billion and it is

raising year by year.

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Internet User statistics
1. Online adults aged 18-34 are most likely follow a brand via social networking
(95%). (Source: MarketingSherpa) Think about your audience and see where they
are most likely to follow your brand.
2. 2. 71% of consumers who have had a good social media service experience
with a brand are likely to recommend it to others. (Source: Ambassador) Use
social media as an effective customer service tool to increase brand
engagement and win new customers.
3. 2.56 billion global mobile social media users, equaling 34% penetration;
globally with 1 million new active mobile social users added every day
(Source: We Are Social).
4. 5. Visual content is more than 40 times more likely to get shared on social
media than other types of content. (Source: HubSpot)
5. 6. In 2015 Facebook influenced 52 per cent of consumers’ online and offline
purchases, up from 36 per cent in 2014. (Source: The Drum)This shows the
importance for retailers to manage their social media channels which will
have a direct impact on purchase behaviour.
Internet User statistics
will have a direct impact on purchase behaviour.
1. 7. There are now more than 50 million small businesses using Facebook Pages
to connect with their customers (Source: Facebook). 4 million of those
businesses pay for social media advertising on
Facebook. (Source: Forbes) The social media advertising statistics show that
small-sized companies should consider paying for Facebook ads in order to
gain visibility and surpass competitors relatively easily.
2. 8. There were over 4.4 million videos uploaded directly to Facebook in
February 2016, generating over 199 billion views. (Source: ReelSEO) Video
marketing is a powerful tool that personalizes your brand and increases
conversions. 68% of marketers have published video content on Facebook,
and 70% of marketers plan to use Facebook Video this year (wyzowl.com).
34% of marketers have used Facebook Live and 37% plan to use Facebook
Live.
3. 10. The best time to post on Facebook is 3:00 p.m. on Wednesday. Other
optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–
4:00 p.m. on Thursdays and Fridays. (Source: HubSpot)
Internet User statistics
1. 15. Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on
Facebook and 120 times higher than on Twitter (Source: Hootsuite) Instagram has become a powerful platform for
marketers and its potential cannot be overlooked any longer.

2. 17. 90% of Instagram users are younger than 35 . (Source: ScienceDaily) Instagram has become the social media
network for targeting millennials. 32% of teenagers consider Instagram to be the most important social network.
Female internet users are more likely to use Instagram than men, at 38% vs. 26%.
3. YouTube is the main channel for moving pictures. Even YouTube on mobile alone, reaches more 18-34 and 18-49
year-olds than any cable network in the U.S.

4. Bonus 22. More than half of YouTube views come from mobile devices, and the average mobile viewing session
lasts more than 40 minutes. (Source: YouTube)

5. 22% of the world’s total population uses Facebook.

6. 4. 50 million businesses use Facebook Pages.
7. 1. As of June 30, 2017, Facebook enjoys 2.01 billion monthly active users.
8. With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your
business goal—brand exposure, website traffic, lead generation—Facebook should, and likely will, make up a
sizable part of your marketing strategy in the coming year.
9. 400 new users sign up for Facebook every minute.
10. Facebook Messenger has over 1.2 billion monthly active users.
11. 19. Facebook is available in 101 languages, and over 300,000 users helped with translation.
12. 37. 93% of social media advertisers use Facebook Ads. The next closest platform is Instagram, at 24%.

13. The most effective length for an ad title on Facebook is four words—15 words for a link description.

41. Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47% year-over-year
increase.
Internet User statistics
1. 83% of women and 75% of men
2. Facebook gets over 8 billion average daily video views
3. People are 1.5 times more likely to watch video daily
4. on a smartphone than on desktop.
5. 47% of the value of Facebook video ads happens in the first three seconds.
6. . One in five Facebook videos is now a live broadcast.

59. By 2020, over 75% of the world's mobile data traffic will be
video.
60. Videos earn the highest engagement rate, despite making up
only 3% of content.
61. 85% of Facebook videos are watched with the sound off.
Internet User statistics(prediction
2018)
1. Live video content will only continue to grow. According to Facebook, live
videos receive 6X the engagement as non-live ones, which bodes well for
their sharability and potential for such engagement as comments and Likes.
According to Social Media Examiner, 61% of marketers plan to increase their uses
of live video, and 69% are eager to learn more about it. And in 2017, the number
of marketers incorporating live video into their strategies increased by 14%.

2.
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately
Social Media Marketing Can Help
You Meet Your Marketing Goals
o Increased brand recognition and positive
brand association
o Improve brand loyalty
o Raising brand awareness
o Improving communication and interaction with
key audiences/Interactive media(two way)
o Decreased Advertising cost
o Higher Brand Authority
o Customized Marketing campaign
o Easily we can measure the ROI
o Quick Response/Respond to problems
immediately