Research Process Steps 1-3 (Slides 1-15)
Research Process Steps 1-3 (Slides 1-15)
Research Process Steps 1-3 (Slides 1-15)
Business Research
Process (Steps 1-3)
References:
Business Research Book of VU
Research Methods For Business (Uma Sekaran)
Business Research Methods (William G. Zikmund)
Observation Theoretical
Framework Generation of
Problem
1 Preliminary Data Hypothesis 5
Broad definition
Gathering 4 Variables
problem area 2 Identification and
3
labelling
Scientific
Researc
h
Design
Data
Collection,
analysis &
NO
interpretation
Extent of specialization.
Communication channels.
Control systems.
Reward systems.
Books
journals
newspapers,
magazines,
conference proceedings, ,
master's thesis/dissertations/synopsis & abstracts
several government Publications
financial marketing and other reports.
Goals of Review of Literature
1. To demonstrate a familiarity with a body of knowledge
and establish credibility.
Demonstrates the researchers professional competence,
ability, and background.
2. To know the path of prior research and how a current
research project is linked to it.
3. To integrate and summarize what is known in an area
A good review points out areas where prior studies agree,
where they disagree, and where major questions remain
unanswered.
No reinventing the wheel. No wastage of effort.
4. To learn from others and stimulate new ideas.
Researcher benefits from others efforts.
Ready made techniques. Also difficulties. Replications to
overcome previous limitations.
5. Identification of variables. Important variables that are
likely to influence the problem situation are not left out of
the study.
6. Helps in developing theoretical framework.
Ready made theoretical models for research may be
available.
Previous studies provide evidence for developing
theoretical argumentation for positing the relationship
among variables.
7. Problem statement can be made with precision
Review provides clarity of thought about the issue
under study.