Of Retail Industry: Key Growth Drivers
Of Retail Industry: Key Growth Drivers
Of Retail Industry: Key Growth Drivers
A number of large, well-branded retailers make up a chunk of the apparel market, but many smaller
businesses, such as boutique and niche apparel stores, are part of the market, too.
The larger apparel retailers have an advantage over smaller shops since they get better pricing from
suppliers because they buy such large quantities of apparel. That means their profit margin is
greater and they can offer better retail pricing to their customers. Smaller apparel retailers make
up for the high pricing they pay for wholesale retail apparel by selling certain types and styles of
clothing rather than offering everything for everyone like many larger apparel stores.
The apparel industry is characterised by a number of factors which make it unique, namely:
- Short lifecycle
- High volatility
- Low predictability
- High impulse purchase