Tata Nano Logistics

logistics of TATA NANO
About Tata Group

• Mr. Ratan Tata is the chairman of the TATA
company
• The business operations of the Tata

group-communications and information
technology, engineering, materials,
services, energy, consumer products and
chemicals.
• The major companies-Tata Steel, Tata
Motors, Tata Consultancy Services (TCS),
Tata Power, Tata Chemicals, Tata Tea,
Indian Hotels and Tata Communications.
• Tata group provides IT solutions and

services to customers worldwide -systems
integration, hardware manufacturing and
educational services.
TATA MOTORS
• Tata Motors Limited is India's largest
automobile company, with revenues of Rs.
32,426 crores .
• It is the leader by commercial vehicles in
each segment.
• The company is the world's fifth M&HCV
manufacturer, and the world's second
largest medium and heavy bus
manufacturer.
• Annual turnover of over Rs 108 billion.
• The company has manufacturing plants at
Jamshedpur, Pune and Lucknow,
Bangalore ,Chennai, Noida, Uttaranchal &
Singur, & have many more manufacturing
& R&D units abroad.
• Focusing on new technologies and
innovation.
SEEDS OF THE DREAM
• Mr. Ratan Tata said,
“I observed families riding on two-
wheeler the father driving the scooter, his
young kid standing in front of him, his wife
seated behind him holding a little baby. It
led me to wonder for such a car which is
safe & affordable to any middle class
family.”
MAKING OF TATA NANO
• “NANO" is often used to mean small.
• Tata Motors commercially launched Nano

on March 23, 2009, with bookings from
April 9 to April 25.The sales of the car will
begin in July 2009, with a starting price of
Rs 115,000,cheaper than the Maruti 800.
• The car is expected to boost the Indian
economy, create entrepreneurial
opportunities across India, as well as
expand the Indian car market by 65%.
• Described as an eco-friendly "people's

car".
OVER VIEW
• Nano received media attention due to its
targeted low price.
• The Tata Nano is a rear-engine, four
passenger , city car built by Tata Motors,
It was first presented at the 9th annual
Auto Expo on 10 January 2008, at Pragati
Maidan in New Delhi, India.
• From Singur to Pantnagar (Uttakrkhand)
• Aimed primarily at the Indian market.
DEAL OF TATA NANO
• A loan of Rs. 9750 Crore at 0.1% simple
rate of interest.
• Repayment of this loan @ 0.1% over 20

years.
• They got 100% exemption on electricity

duty.
• The 1100 Crores’ Land has been give with
high subsidies without any stamp duty
registration and transfer charges.
• The payment for land would be made in

eight equal annual installment at a
compound interest of 8% p.a.
TARGET MARKET
• The low-cost car is clearly intended for the
masses.
• For the family of four that would otherwise

ride on a scooter,
• Its also attracts the small cars buyers like

Maruti 800, bike riders etc.
TECHNICAL SPECIFICATIONS
• According to Tata Group’s Chairman Rata
Tata, the Nano is a :
• 33 PSI (33 hp/24 kW) car with a
• 623 cc rear engine and rear wheel drive,

and has a fuel economy of 4.55 L/100 km
(21.97 km/L,51.7 mpg (US), 62 mpg (UK))
under city road conditions, and 3.85 L/100
km on highways ( 25.974 km/L, 61.1 mpg
(US), 73.3 mpg (UK)).
• It is the first time a two-cylinder non-
opposed petrol engine will be used in a car
with a single balance shaft.
• Compressed engine.
• Eco-friendly models and initiatives

COST CUTTING FEATURES
• The Nano's boot does not open, instead

the rear seats can be folded down to
access the boot space.
• It has a single windscreen wiper instead

of the usual pair.
• Some exterior parts of it are glued

together, rather than welded.
• It has no power steering.
• Its door opening lever was simplified.
• It has 3 nuts on the wheels instead of the

statutory 4 nuts.
• It only has 1 side view mirror

SUPPLIERS TO TATA
NANO
1.Bosch 8. Freudenburg
2. Caparo 9. GKN
3. Continental 10. Itw Deltar
4. Delphi 11. INA
5. Denso 12. Johnson
Controls
6. Fag 13. Mahle
7. Ficosa 14. Saint gobain
SUPPLIERS TO TATA NANO
• Bosch:- German based automotive
company. It supplies Gasoline injection
Starter.
• Caparo :- A Europe based company. It
supplies Inner structural panels.
• Continental :- It supplies Rear-view
mirrors, interior mirrors, manual and CVT
shifters, system
• Delphi :- An American corporation. It
supplies break systems.
• Johnson Controls:-U.S based company. It
supplies seating systems.
• Ficosa :-Europe based company. It
supplies fuel level sensor, gasoline fuel
supply
Challenges to Tata Nano
• Political issues in Gujarat.
• Fuel price hikes is the most important

challenge for Nano.
• Increase in material cost like steel and

tires.

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Tata Nano Logistics

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logistics of TATA NANO

About Tata Group

• The business operations of the Tata

• Tata group provides IT solutions and

• “NANO" is often used to mean small.

• Tata Motors commercially launched Nano

• Described as an eco-friendly "people's

• Repayment of this loan @ 0.1% over 20

• They got 100% exemption on electricity

• The payment for land would be made in

• For the family of four that would otherwise

• Its also attracts the small cars buyers like

• 33 PSI (33 hp/24 kW) car with a

• 623 cc rear engine and rear wheel drive,

• Eco-friendly models and initiatives

• The Nano's boot does not open, instead

• It has a single windscreen wiper instead

• Some exterior parts of it are glued

• Its door opening lever was simplified.

• It has 3 nuts on the wheels instead of the

• It only has 1 side view mirror

• Fuel price hikes is the most important

• Increase in material cost like steel and

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