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    A Study On: Tata Motors

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    mitz9008
    Tata Motors Limited was founded in 1945 in Mumbai, India. In 1986 the company created and sold the first Light Commercial Vehicle. In 1998 Tata launched the indica, the first fully passenger car. It is the least expensive production car in the world.

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    A Study On: Tata Motors

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    mitz9008
    1K views19 pages
    Tata Motors Limited was founded in 1945 in Mumbai, India. In 1986 the company created and sold the first Light Commercial Vehicle. In 1998 Tata launched the indica, the first fully passenger car. It is the least expensive production car in the world.

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    Tata Motors

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    Tata Motors Limited was founded in 1945 in Mumbai, India. In 1986 the company created and sold the first Light Commercial Vehicle. In 1998 Tata launched the indica, the first fully passenger car. It is the least expensive production car in the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views19 pages

    A Study On: Tata Motors

    Uploaded by

    mitz9008
    Tata Motors Limited was founded in 1945 in Mumbai, India. In 1986 the company created and sold the first Light Commercial Vehicle. In 1998 Tata launched the indica, the first fully passenger car. It is the least expensive production car in the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    A Study on

    Tata Motors
    Introduction

    • Tata Motors Limited, formerly known as TELCO (TATA Engineering & Locomotive

    Co.)

    • Established in 1945 in Mumbai, India

    • Chairman – Mr. Ratan Tata

    • Began manufacturing locomotives

    • First commercial vehicle in 1954 in a collaboration with Daimler- Benz AG

    2
    Introduction

    • Mercedes and Tata teamed up to create a truck line.

    • Together both companies started their commercial vehicle operations in 1960.

    • 1986 the company created and sold the first Light Commercial Vehicle.

    • Largest Commercial Vehicle Manufacturer in India.

    • Among the Top 3 Passenger Vehicle Manufacturer in India

    3
    Products

    Passenger Vehicles

    Commercial
    Military Vehicles
    Vehicles

    TATA
    Motors

    4
    Products

    Tata Commercial Vehicles

    • High Technology & Expertise

    • High Engine Power Vehicles

    • Launched 11 New Products (2008 -09 )

    • Wide array of commercial vehicles


    • Trucks & Tractors
    • Light Commercial Vehicles
    • Luxury buses & Compact City Buses

    5
    Products

    Tata Military Vehicles

    • Specialization in Military Defense Transport Solution

    • Introducing new trucks for military defense purpose

    • Large Investments in R & D ,to meet international standards

    6
    Products

    Tata Passenger Vehicles


    • Tata Motors entered the passenger vehicle market in 1992.
    • In 1998 Tata launched the Indica, the first fully passenger car.
    • TATA Motors developed :
    • Mid-sized sedan Cars (Tata Indica, Tata Indigo)
    • Mid-sized SUV Cars (Tata Safari)
    • Tata Motors has Launched Various Version of Passenger Cars.
    • The first company ever to launch One Lakh Rupee Car, the Tata Nano.
    • It is the least expensive production car in the world.

    7
    Tata NANO
    The Dream Project of Mr. Ratan Tata

    • Launched in Mumbai on 23rd March,2009 by Mr. Ratan Tata


    • Cheapest Car in the World
    • Priced at Rs 1 Lakh
    • For the Masses. Common Man’s Car
    • Received Wall street Journal Technology Innovation Award
    • Received Rs.25 Bn from the booking process
    • Huge demand in the market ,less supply
    • Plan to launch in European Markets

    8
    Competitors

    • Maruti Suzuki
    • Ashok Leyland
    • Honda Motors
    • Volvo Motors
    • Hyundai Motors
    • Swaraz Mazda

    • Mahindra Motors

    Commercial Passenger
    Vehicles Vehicle

    9
    Market Share
    Passenger Car Market Share

    1.5 5.5
    6.8
    Maruti Suzuki
    18.3 45.7 Tata Motors

    Hyundai Motors

    Honda Motors
    22.2 Toyota

    Others

    10
    Merger Acquisitions & Joint Ventures

    • Tata Motors has been aggressively acquiring foreign brands to increase its global
    presence.

    • 2004 - Bought Daewoo's truck manufacturing unit,


    - Now known as Tata Daewoo Commercial Vehicle, in South Korea.

    • 2005 - Acquired a 21% stake in Hispano Carrocera, Spain.

    • 2006 – JV with Fiat to manufacture Passenger Cars and Engines

    • 2008 - Purchased Jaguar Cars and Land Rover from Ford Motor for $2.3bn

    • 2008 - Acquired rights from Ford, to three other brand names: Daimler, Lanchester and
    Rover

    11
    Financial Highlights
    Stock Of Tata Motors

    12
    Finance
    Debt

    • Posted High Debt in the year 2008 – 2009 due to acquisition of Jaguar

    • Company’s net debt increased by 75 Bn

    13
    Stand Alone Profit & Loss – 2009

    • Net Revenue has decreased by 11%


    • Company’s profit fell by 61%

    14
    Effect of External Environment on Tata Motors
    (2008 – 2009 )
    • External Environment
    • Market Conditions
    • CV sales dripped by 15.2%
    • Government Policies • PV sales fell by 4.8%
    • Consumer Sentiments • Exports reduced by 38.6%
    • Over Capacity in the Market • Total Sales fell by 13.5%

    15
    Strategies

     Introduction of New Versions

     Modifications in Older Vehicles. (Sumo)

     Introduction of Cost Effective Cars ( Nano)

     Tapping the Rural Market

     Tata Motor Finance

     Tie up with various State Government for providing Tata Buses for public services.

    16
    TATA Motors - SWOT

    STRENGHTS
    • Market Leader – Commercial Vehicles
    • Strong Monetary Base of Tata Group
    • Top Level Management

    WEAKNESS
    No foothold – Luxury Segment
    Branding – Mainly in Commercial Vehicle

    OPPROTUNITIES
    Explore Exports
    International Market
    Low Cost Manufacturing & Development Capability

    THREATS
    • Existing players in the International Market
    • Competition from Foreign Companies in India - Volvo

    17
    Future Plans

     Current Business Condition are Uncertain , however industry expects the economy
    to grow by Q4,2009
     Major Future Plans

    1. Capitalize on Tata Nano - Fast Delivery

    2. Launch New Commercial Vehicles


    3. Tie up with more State Govts. for Efficient & Safe City Buses at low cost

    4. Launch of Jaguar & Landrover Vehicles in India

    5. Bridge the outstanding loans

    6. Focus on Cost Reduction

    7. Expand Network

    18
    Reference
    • www.tatamotors.com
    • www.finance.yahoo.com
    • www.automobileindia.com
    • www.economictimes.com

    Thank You
    19

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