Scribd Logo
Upload

Welcome to Scribd!

  • 669 views

    Apple - PPT - On - Innovation

    Uploaded by

    Ipsita Satapathy
    Apple was founded in 1976 with the goal of creating computers that were easy for individuals to use. This was in contrast to computers at the time, which were complex machines mainly used by large organizations. [1] Apple's co-founder Steve Jobs emphasized design thinking and simplicity to make computers people loved. He focused on understanding user needs and achieving them through creative technical solutions and attention to detail. [2] After Jobs was ousted in 1985, Apple struggled until his return in 1997, when he refocused the company on excellence in product development, platforms, customer involvement, and beautiful design. [3] Jobs played an active role in product strategy and ensured Apple continued innovating and taking risks to sustain growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Apple - PPT - On - Innovation

    Uploaded by

    Ipsita Satapathy
    669 views14 pages
    Apple was founded in 1976 with the goal of creating computers that were easy for individuals to use. This was in contrast to computers at the time, which were complex machines mainly used by large organizations. [1] Apple's co-founder Steve Jobs emphasized design thinking and simplicity to make computers people loved. He focused on understanding user needs and achieving them through creative technical solutions and attention to detail. [2] After Jobs was ousted in 1985, Apple struggled until his return in 1997, when he refocused the company on excellence in product development, platforms, customer involvement, and beautiful design. [3] Jobs played an active role in product strategy and ensured Apple continued innovating and taking risks to sustain growth.

    Original Description:

    Apple ppt on innovation

    Original Title

    Apple _ppt_on_innovation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Apple was founded in 1976 with the goal of creating computers that were easy for individuals to use. This was in contrast to computers at the time, which were complex machines mainly used by large organizations. [1] Apple's co-founder Steve Jobs emphasized design thinking and simplicity to make computers people loved. He focused on understanding user needs and achieving them through creative technical solutions and attention to detail. [2] After Jobs was ousted in 1985, Apple struggled until his return in 1997, when he refocused the company on excellence in product development, platforms, customer involvement, and beautiful design. [3] Jobs played an active role in product strategy and ensured Apple continued innovating and taking risks to sustain growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    669 views14 pages

    Apple - PPT - On - Innovation

    Uploaded by

    Ipsita Satapathy
    Apple was founded in 1976 with the goal of creating computers that were easy for individuals to use. This was in contrast to computers at the time, which were complex machines mainly used by large organizations. [1] Apple's co-founder Steve Jobs emphasized design thinking and simplicity to make computers people loved. He focused on understanding user needs and achieving them through creative technical solutions and attention to detail. [2] After Jobs was ousted in 1985, Apple struggled until his return in 1997, when he refocused the company on excellence in product development, platforms, customer involvement, and beautiful design. [3] Jobs played an active role in product strategy and ensured Apple continued innovating and taking risks to sustain growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14
    At a glance
    Powered by AI
    The key takeaways from the case are to be solution oriented, innovative, adapt to changes, and take risks.

    Apple's initial goals in creating computers were to make computers that supported individual work by reducing complexity and making customers fall in love with computers.

    Under Steve Jobs, Apple approached product design with a focus on simplicity, creativity, innovation, attention to details, and creating beautiful products that solved people's needs through participatory design and user testing.

    Design Thinking and

    Innovation at Apple

    -Manas Ranjan Tripathy


    MBA International Business

    Apple
    During 1970s, computers were used by Governments
    or Large Companies and were mostly handled by
    specialists
    The notion that computers can be used for individual
    use was unimaginable
    Apple Computer, Inc was founded in 1976 by Steve
    Jobs, Steve Wozniak and Robert Wayne with a goal to
    create computers that supported and fostered individual
    work
    Their aim was to reduce complexity to make potential
    customers fall in love with the computer

    Design Thinking
    Design Thinking is a solution-oriented method used by
    designers to solve complex problems, and find desirable
    solutions for clients

    Apples Aim
    To create computers for individual use
    Make computers simple to use
    Make people fall in love with their products

    Apples Approach
    Simplicity in Design and Use:
    Figure out the needs of people
    Achieve it technically through creativity and innovation
    Take care of smallest details
    No compromise on functionality
    Simplicity is the ultimate sophistication
    E.g.- The simple iPod design had unreplicated success

    Beyond Fashion:
    Create product that can express itself on the outside as well
    Tap into popular and fashionable trends
    E.g.- G4 Cube

    Apple Timeline
    1976- Founded
    1978- Apple II
    1984- Macintosh Ad (Superbowl)
    1985- Steve Jobs Axed from Operations Role
    1985-1997- Varied Regimes (Dwindling Profits)
    1997- Steve Jobs Returns
    1998- IMac debut

    Apple
    II

    1984 Superbowl
    Ad

    IMa
    c

    Product Development Strategy and


    Execution
    Early Years:
    Products developed from scratch and had unique hardware with proprietary OS
    Apples market share fell after IBM entered the PC Market and Steve Jobs was
    axed

    During 1985-1997:
    Constant change in strategy due to change in regime
    On account of competition from IBM-cloned devices, company was not able to
    decide which products to develop and produce
    Debates on licensing Mac OS and entering unknown segments like the Business
    Market (dominated by Windows and Intel)
    Some success like the PowerBook (1990)
    Many failures like the Newton PDA
    Approaches resembling other companies were seen
    Complexity and confusion increased for Apple and its Customers (Too many
    products developed)

    Product Development Strategy and Execution


    (After Jobs Return)
    Excellence in Execution

    Platform Strategy

    Immediately after return


    Licensing Program was
    stopped, 70% of New Projects
    were scrapped, manufacturing
    was moved abroad and a
    website was launched for direct
    sales
    Quest for Insanely Great
    Products resumes
    Tim Cook assigned to clean up
    manufacturing and distribution

    Create a Platform or
    Architecture that can
    accommodate development
    and production of derivative
    products (Both H/W and S/W)
    Shared or Reuse of Assemblies
    High Efficiency, Lower Costs,
    Simplicity
    Benefits to Apple, its Suppliers
    and its Customers

    Customer Involvement

    Beautiful Products

    Design based on Users needs and


    Desires

    Participatory Design

    More User Testing creates


    smoother software
    Cut-Paste and editable Dialog Box
    were innovations which cropped

    Passion and close attention to new


    materials and manufacturing
    techniques to continuously create
    beautiful products
    After making the successful
    pristine white iPod, they went on
    to create colorful iPods using

    CEO as Chief Innovator


    Jobs Design Sense was Confident and Refined
    He was committed to finding a beautiful elegant solution that
    worked
    Because of him Apple focused on problem solving for individuals
    when the trend in 1980s was creating enterprise solutions
    Jobs had hands on involvement in decision making, from strategy
    to product and service design to packaging
    Jobs was the Front Man to dramatically introduce products to the
    customers in extravagant events

    Bold Experimentations
    Play it safe, thats the most dangerous thing we
    can do. We have to get bolder
    Entered Retail business at a time when everyone
    was moving online
    Stores opened at prime locations with Tech Repair
    Guys called geniuses who serviced phones at
    the bar
    The concept took off as foot traffic (Apple and NonApple customers) were drawn to these elegant
    surroundings that hosted beautiful products
    Apple Stores generated highest revenue per
    square foot in entire retail sector

    The Path Less Trodden


    Even as the rest of the world moved towards open
    source systems, Apple still makes softwares and chips
    in-house
    They keep product launches secret
    Very few apps have been developed by Apple for its App
    Store
    Apple has eliminated features in the name of progress
    Still Apple is able to create and sell products people
    want by constantly learning and adapting

    The Way Ahead for Apple


    In order to sustain itself, Apple will have to continue to
    come out with innovative products
    It should try to expand to newer segments as it has
    done before
    It should continue to stick to the ideologies of Steve
    Jobs and create elegant solutions

    What to take away from the case?


    Be solution oriented and innovative
    Adapt to changes
    Take Risks

    You might also like