Cluster

End Term Jury
BHAGALPUR SILK HANDLOOM SECTOR
Submitted by :
Astha Srivastava
Rohit Kumar
Sangeeta Patel
Shweta Kumari
Shweta Priyadarshini
Vishwash Chakrawarti
Contents
Bhagalpur Silk
Supply Chain Of Bhagalpur Silk
Handloom In Bhagalpur
Bhagalpur Cluster
SWOT Analysis Of Bhagalpur Cluster
Findings
Recommendations
Our Proposed Plan
Bhagalpur Silk : The Uniqueness

Bhagalpuris known asSILK CITYas it is famous world-wide for its
silk production.
The silk industry in this city is 200 of years old and a whole clan
exist that has been producing silk for generations. Bhagalpur is
well known for its sericulture, manufacture of silk yarn and
weaving them into lovely products.
This silk is of a distinct and special type.
It is known as Tussah or Tusser Silk.
Bhagalpur silk is a household name in India and the lovers of
Bhagalpur silk fabrics are found all over the India
Silk in Bhagalpur
In 2010-11, for development of silk production in the state, a sum
of Rs. 2.90 crore was received as central share and the state
government has approved a sum of Rs. 89.58 lakh for
(i) Mulberry Development Project, Purnea,
(ii) Tussar Development, Banka / Nawada,
(iii) Castor Silk Development, Begusarai, and
(iv) Mulberry Development at Kishanganj / Purnea / Supaul .
In 2010-11, the total production of raw silk was about 48 tonnes, of

which mulberry silk consisted of 16.55 tonnes tussar silk 26.52
tonnes and castor silks 4.78 tonnes.
Source:-http://www.udyogmitrabihar.com/
Fabric Production
Supply Chain Of Bhagalpur

Silk
Handloom In Bhagalpur
Approximately 70,000 handloom weavers in Bhagalpur
The major products:
Silk Dress materials
Sarees
Salwar Suits
Dupatta
Kurta Payjama
Home Furnishings
Nathnagar, Champanagar, Puraini, Husainabad, Baaka
Developments for Bhagalpur Silk

In Bhagalpur the weavers service centre was established in
the year 1974.
Silk Institute and Agricultural colleges in Bhagalpur
The Bhagalpur cluster is the second highest in silk fabric
production and exports after the Karnataka state
Various Government initiatives
Various Government training centres
Bhagalpur Clusters
Bhagalpur Cluster
The Bhagalpur cluster is engaged in a manifold of business activities such as :
Manufacture of Silk Yarn
Fabrics & Made-Ups
Home Furnishings
Fashion Fabrics
Handloom Fabrics
Double Width Fabrics
Scarves, Laces and Belts
Embroidered Fabrics
Bhagalpur Cluster
Cooperative Societies Operating In Bhagalpur Cluster Area :
WEAVERFTCO : Bhagalpur proper
The Champanagar Tanti primary weavers co-operative society ltd.
Moh- Champanagar Bhagalpur.
The sahebganj primary weavers cooperative society ltd, Moh:
Sahebganj, Bhagaqlpur,
Dumrama primary weavers cooperative society Ltd., Dumrama ,
Banka
Daryapur primary weavers cooperative society ltd. Village P.O :
Dariyapur, Bhagalpur
SWOT ANALYSIS OF
BHAGALPUR CLUSTER
Strengths
Traditional preference for silk
sarees by the higher income
group.
Availability of skilled Handloom
weavers.
High demand of value added
handloom silk sarees in metro
cities like New Delhi, Kolkata,
Patna.
Weaknesses
Highly unorganized Cluster.
Inadequate infrastructural Facilities at Bhagalpur.
Lack of upgraded and improved Technology.
Irregular work for weavers.
Low credit from financial
Lack of printing and dying facilities
Costlier products can only affordable by higher
income group
Unavailability of raw materials like cocoons, and
yarns at reasonable prices.
Lack of strong market network for domestic as
well as international market.
Lack of latest design availability for value
additional products.
Opportunities
Threats
Very good export potential for home

furnishing value added made ups in
the selected overseas countries.
Biggest threat from the

power loom sector
Brand building for Handloom silk

value added products in the
domestic market as well as in the
international market.
Threat from silk products

from china and Mulberry silk
products from Karnataka
and other southern states.
Product diversification like that of

home furnishing value added made
ups.
Very large Indian market for branded
silk products as the present high
growth of retail sales in India.
Weavers are day by day

taking up other profession
due to inadequate weaving
job and wages.
Research Study
BHAGALPUR CLUSTERS
Objectives
Primary objective:
To study the present scenario of Bhagalpur Handloom and its
weavers.
Secondary Objective:
To find ways to rejuvenate the Bhagalpur Handloom cluster.
Research Methodology
RESEARCH DESIGN:
A descriptive research design will be more suitable.
Survey method was used for data collection.
A survey was conducted in the areas confined for handloom in
Bhagalpur.
Census was conducted by us visiting every house in the area
covered which had a working or non- working handloom.
SAMPLING :
Sampling Technique Used: Convenience sampling
Sampling Units Available: Handloom weavers
Sample size: 459
METHOD OF DATA COLLECTION:

For completing the project successfully data was collected by means of questionnaire.
RESEARCH TOOL:
The research tool that was used is questionnaire.
Questionnaire was designed in English language but explained to the weavers in local language.
LIMITATIONS
The questionnaire could not be administered to the entire population because of the
limitation of time.
Sample size of 459 to represent the entire manpower strength is not a very
significant sample of the entire population.
Some respondents misinterpreted the questions, omitted essential items, and gave
answers casually, which could not be tabulated.
Despite taking sufficient care that the views of one person was only obtained
uninfluenced by the discussions of others and questions rested on the person's
knowledge, still a source of bias occurred at the want of spontaneous responses.
Findings
Education Level of artisans
Age
Below 20
9%
17%
18%
Illiterate
21-30
6% 2% 1%
31-40
Secondary
41-50
30%
54%
37%
51-60
26%
Primary
Above 60
Other Activity
26%
Yes
No
74%
College
Urdu
Member of organisation
Income
SHGs
2500-5000
5000-7500
7500-10000
0% 8%
1%
1%
Society
any other
More than
10000
Other source
Cooperative
None
91%
500
450
400
350
300
250
351
200
374
395
395
393
423
336
150
100
50
0
78
28
500
450
400
350
300
250
200
150
100
50
0
12
4
4
437
444
444
444
447
445
326
Yes
Yes
No
No
Facilities Received
Additional Support Required
450
400
350
300
250
200
150
100
50
0
396
382
17
349
Yes
392
395
396
No
Benefits availed during xii plan (2012-13 till date)
Dwellings
Purchased/changed or added
262
Rented House; 100%

83
Type of House
Kachha; 22%
Pucca; 8%
Semi-Pucca; 70%
2
0
2
0
Occupational health hazard/ diseases
Health/Life Insurance Policy
Yes; 4%
Yes; 45%
No; 55%
No; 96%
Working on
Traditional Design; 25%

Combination; 36%
New product
New design In Saree; 2% Scarves; 1% Hering Design; 2% Yes; 2%
Latest Design; 7%
Generally latest; 32%

No; 94%
Who gives the design
Explored new raw material
Own; 1%
Yes; 20%
Trader/Agent; 99%
No; 80%
Reason
Non availability; 10%
Market demand; 90%
Requirements high productions
State market; 2% National market; 0%

Modernization of loom/Accessories; 14%
Local market; 13%
Credit/Finance; 14%
Workshop; 14%
Raw
matterials, yarn, dyes, chemicals ; 14%
Training;
14%
Additional
Dessign Support; 14%

Hospitals; 7% Common Working Shead; 3%
Common Distridution Cenert for Raw Material; 20%
Roads; 71%
Skill Development
1; 7%
2; 13%
5; 33%
Capacity
1; 7%
2; 13%
5; 33%
4; 27%
Product
5; 33%
1; 7%
2; 13%
5; 33%
1; 7%
2; 13%
3; 20%
3; 20%
4; 27%
Design
4; 27%
Quality
1; 7%
2; 13%
5; 33%
3; 20%
3; 20%
Marketing
1; 7%
2; 13%
5; 33%
3; 20%
4; 27%
4; 27%
Requirements of Artisans on the scale
3; 20%
4; 27%
Market of Procurment
Pricing of Products
Near by market; 1%
Raw materials; 1% Local market demand; 0%
Local market; 20%
Agent; 80%
Traders/Agent; 99%
Selling to
Who gives the design
Own; 1%
Trader/Agent; 99%
Local markets; 3% Trade fairs; 0% Direct to Customers; 12%
Dealers/Agent network; 85%
Diffiulty Marketin Product
Type
No; 12%
Distance to market; 13%
Lack of domestic/ local market; 25%
Transportation; 13%
Yes; 88%
Middlemen/Agent; 50%
Recommendations
Recommendations
A warehouse maintained by the government for procurement of raw material
at subsidised rate.
A common weaving facility canter with all the amenities for proper working
condition.
Local market where they can sell their products directly to customers
without the interference of the agents and the anti-social elements. This will
change their thinking process and then only they will involve their children in
the same field.
They also need to be motivated to not leave the art and not send their
children somewhere else for employment because this is their heritage and
them leaving it will kill the craft form completely
Proper Education and awareness about family planning, healthy living and
other ways of balanced living
Our Proposed Plan

PLAN 1
PLAN 2
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End Term Jury

BHAGALPUR SILK HANDLOOM SECTOR

Bhagalpur Silk : The Uniqueness

In 2010-11, the total production of raw silk was about 48 tonnes, of

Supply Chain Of Bhagalpur

Nathnagar, Champanagar, Puraini, Husainabad, Baaka

Developments for Bhagalpur Silk

Very good export potential for home

Biggest threat from the

Brand building for Handloom silk

Threat from silk products

Product diversification like that of

Weavers are day by day

METHOD OF DATA COLLECTION:

Education Level of artisans

Additional Support Required

Benefits availed during xii plan (2012-13 till date)

Rented House; 100%

Occupational health hazard/ diseases

Health/Life Insurance Policy

Traditional Design; 25%

Generally latest; 32%

Who gives the design

Explored new raw material

Non availability; 10%

Market demand; 90%

Requirements high productions

State market; 2% National market; 0%

Dessign Support; 14%

Requirements of Artisans on the scale

Local market; 20%

Local markets; 3% Trade fairs; 0% Direct to Customers; 12%

Dealers/Agent network; 85%

Diffiulty Marketin Product

Our Proposed Plan

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